1 Smartphone Accessories Market Dynamics
The smartphone accessories market is a field that has gradually emerged with the popularity of smartphones. As people become more dependent on mobile phones, the demand for smartphone accessories has also increased. For example, accessories such as screen protectors, protective cases, data cables, chargers, etc. are essential for mobile phone users. As mobile phones are updated, the demand for these accessories is also increasing.
Market Drivers:
- Demand for smartphones is growing
- The booming e-commerce industry
Industry Limitations:
- Counterfeit products and illegal exports
- Compatibility and fragmentation issues
Industry Opportunities:
- Growing mobile game industry
- Growing demand for sustainable and eco-friendly smartphone accessories
Industry Trends:
- Matrix on Demand: Matrix on Demand refers to the use of screen protector cutting machines to cut screen protectors into any size on demand to fit different mobile phone models.
- Smartphone manufacturers integrating more of the value chain
- Developments in unbreakable glass
- Development of wireless transmission technology and wireless charging technology
2 Industry Chain Analysis
Figure Industry Chain Analysis of Smartphone Accessories
The upstream of the smartphone accessories industry chain is mainly composed of raw material suppliers, including tempered glass, plastic, silicone, etc. The midstream is the manufacturing link of smartphone accessories. Manufacturers use upstream raw materials for processing and production to produce a variety of smartphone accessories such as screen protectors, protective cases, USB data cables, chargers, etc. In the downstream, smartphone accessories enter the market through various channels to meet consumer needs. Mobile phone brands, mobile phone sellers, channel sellers, and operators are the main consumers and sales channels of smartphone accessories. The end users of smartphone accessories are individual consumers.
3 Upstream Raw Material Suppliers of Smartphone Accessories Analysis
The Upstream Raw Material Suppliers of Smartphone Accessories include AGC Inc., Fuyao Group, Guardian Industries, Exxonmobil, LyondellBasell, Dow, Elkay Chemicals Pvt. Ltd., Silteq Ltd and Wacker Chemie.
Table Upstream Raw Material Suppliers of Smartphone Accessories with Contact Information
Raw Material | Suppliers | Contact Information |
Glass | AGC Inc. | Web: www.agc.com Tel: +81-3-3218-5741 Add: 1-5-1, Marunouchi, Chiyoda-ku, Tokyo 100-8405 Japan |
Fuyao Group | Web: www.fuyaogroup.com Tel: (86-591) 8538-3777 Add: Fuyao Industrial Zone II, Fuqing City, Fujian Province, China | |
Guardian Industries | Web: www.guardian.com Tel: (248) 340-1800 Add: 2300 Harmon Road, Auburn Hills, MI 4832, US | |
Plastic | Exxonmobil | Web: corporate.exxonmobil.com Tel: 1 972 9406000 Add: 22777 Springwoods Village Parkway, Spring, TX 77389-1425 |
LyondellBasell | Web: www.lyondellbasell.com Tel: +1 713 309 7200 Add: LyondellBasell Tower, 1221 McKinney Street # 300, Houston, TX 77010, United States | |
Dow | Web: corporate.dow.com Tel: +1 (989) 636-1000 Add: 2211 H.H. Dow Way, Midland, MI 48674 | |
Elkay Chemicals Pvt. Ltd. | Web: elkaysilicones.com Tel: +91-74200 01504 Add: 6 th Floor, Solitaire, Plot 1 & 2, Survey No. 131, Above Reliance Digital, ITI Road, Aundh, Pune 411007 | |
Silteq Ltd | Web: silteq.com Tel: 01204 474 333 Add: Lynstock Way, Lostock, Bolton, BL6 4QR | |
Wacker Chemie | Web: www.wacker.com Tel: +49 89 6279-0 Add: Gisela-Stein-Strasse 1, 81671 Munich, Germany |
4 Smartphone Accessories Manufacturing Cost Structure Analysis
Different smartphone accessories have different production processes. The figure below shows the process flow of protect case.
Figure Production Process of Smartphone Accessories
Figure Manufacturing Cost Structure of Smartphone Accessories
5 Major Downstream Buyers of Smartphone Accessories Analysis
The downstream buyers of smartphone accessories mainly include individual consumers and mobile phone brands. Individual consumers are one of the main buyers in the smartphone accessories market. With the popularity of smartphones and the diversification of their functions, consumers’ demand for smartphone accessories is also growing. Their purpose of purchasing smartphone accessories includes but is not limited to protecting their phones, improving their mobile phone experience, and meeting their personalized needs. Common smartphone accessories purchased by consumers include mobile phone cases, screen protectors, chargers, headphones, data cables, mobile power banks, etc. In addition, some mobile phone accessories manufacturers produce chargers, mobile phone cases and other products for mobile phone brand customers
6 Industry News and Policies by Regions
Table Industry News
Item | Description |
Onsitego Launches Juice, a Device Accessories Brand July 17, 2024 | Onsitego, India’s leading device care expert, has announced the pan-India launch of its device accessories brand, Juice. The brand aims to redefine elegance, performance and sustainability in the mobile accessories market with products ranging from stylish power banks and case covers to functional adapters. Juice products are designed with high quality standards using premium materials and rigorous testing procedures. Positioned at the premium end of the market, Juice aims to carve out a niche in the fast-growing Indian accessories market. The current product range includes case covers, tempered glass, power banks, adapters, chargers and cables. In addition to the product launch, Onsitego has also launched the #GoGreenWithJuice initiative, encouraging customers to recycle old accessories through the ‘Juice Green Box’ stations at retail counters across the country. The campaign aims to promote responsible recycling and reduce e-waste. |
Samsung launches new accessories to celebrate Paris 2024 Olympics June 20, 2024 | Samsung is launching new smartphone accessories to celebrate the upcoming Paris 2024 Olympic and Paralympic games. These special-edition accessories are designed with the special colors of the Paris 2024 Olympic Games in mind and are available for several phones launched in 2023 and 2024. These Paris 2024 Olympics-themed cases are now available for purchase in France through Samsung’s website. These cases are designed, manufactured, and packaged in France. They are made of shock-absorbing silicone and have tough backs and soft edges to prevent phones from getting dented or scratched. Samsung also has a braided shoulder strap that reflects the colors of the French Olympic and Paralympic Team. Another version of this strap has the Paris 2024 text on it. |
TORRAS Showcases 4 Revolutionary Phone Cases at IFA 2023, Heralding New Trends in Mobile Accessories September 5, 2023 | TORRAS, the award-winning accessory brand, unveiled its innovations by showcasing a range of kickstand phone cases at IFA 2023. As TORRAS is set to redefine the purpose of phone cases and free users’ hands in the age of short video, these groundbreaking products highlighted how technological innovations can address the greatest challenges our smartphones face. At IFA 2023, TORRAS showcased its four latest kickstand phone cases, demonstrating its unwavering commitment to simplifying people’s lives through technological innovation. These included the round stand case series UPRO Ostand, the one-piece stand UPRO Pstand, the lens stand case UPRO Lstand, and the frame stand case UPRO Hstand. As the trend of watching videos on mobile devices increases, TORRAS’ kickstand phone cases offer the perfect solution for both horizontal and vertical positioning. With multi-angle adjustment ranging from 40° to 120°, you can easily find the ideal angle to suit your personal needs. For instance, you can place your phone on a table to enjoy hands-free video conferences, or magnetically attach it to the refrigerator to conveniently view recipes while cooking in the kitchen. Whether you’re watching videos, attending virtual meetings, or multitasking, TORRAS’ kickstand phone cases provide stable support whenever you need it. In line with this, TORRAS showcased its cutting-edge technologies from TORRAS LAB, from concealable kickstand engineering to innovative Coology cooling technology. |
Cellularline toward 60% acquisition of Germany’s Peter Jäckel GmbH December 23, 2022 | Cellularline Spa has announced the signing of a binding agreement to purchase 60 percent of the share capital of Peter Jäckel Kommunikationssysteme GmbH, a major German smartphone accessories player. Peter Jäckel GmbH, based in Alfeld, a German town in Lower Saxony, has been operating in the German market for more than 25 years with leading consumer electronics players. Peter Jäckel GmbH, by joining the Cellularline Group, will benefit from the expansion of its product and service offerings, but also from operational and financial synergies, resulting in development opportunities for both companies. |
7 Industry Policies
Restriction of Hazardous Substances (RoHS): The RoHS Directive was adopted by the European Union in 2003 and implemented in the U.S. through the Consumer Product Safety Improvement Act (CPSIA) of 2008. The RoHS Directive restricts the use of six hazardous substances in electronic products, including lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyls (PBB), and polybrominated diphenyl ethers (PBDE). CPSIA requires that all electronic products, including cell phone accessories, be tested to ensure compliance with the RoHS directive.
Electronic Product Recycling and Management Act (EPRMA): Enacted in 2010 to establish a national e-waste management system, EPRMA requires manufacturers of electronics (including cell phone accessories) to take back used electronics for recycling or reuse, and establishes standards for e-waste recycling.
Phone Case Regulations in the United States: An essential guide to phone case regulations and standards in the US, including CPSIA, California Prop 65, labeling, and lab testing.
An essential guide to phone case regulations and standards in the US, including CPSIA, California Prop 65, labeling, and lab testing.
One of them is California Proposition 65, also known as the Safe Drinking Water and Toxic Enforcement Act, was first enacted in the US in the state of California in 1986. It is intended to help Californians make informed decisions about protecting themselves from chemicals that could cause cancer, birth defects, or other reproductive harm.
Currently, the act has listed more than 800 harmful chemicals that could be found in consumer products, including phone cases.
