1 Global Personal Safety App Market Size (Value) and CAGR (2024-2033)
The global Personal Safety App market is projected to experience significant growth in the coming years. In 2024, the total market value is forecasted to reach USD 909.27 million, with a Compound Annual Growth Rate (CAGR) of 14.5% from 2024 to 2033.
A Personal Safety App is defined as a mobile application that provides assistance to users by offering a range of features to enhance personal security, such as emergency alerts, location sharing, and more. These apps are particularly useful for individuals, especially those in vulnerable groups, to ensure their safety and security in various scenarios, including street harassment, medical emergencies, natural disasters, and location sharing.
Figure Global Personal Safety App Market Size (M USD) and CAGR 2024-2033
2 Personal Safety App Market Growth Drivers and Opportunities
The Personal Safety App market is driven by several factors and presents numerous opportunities. One of the primary drivers is the increasing demand for personal safety due to rapid urbanization and the rising risks associated with it, such as social instability and crime. The market is also boosted by partnerships with governments and organizations, which create new opportunities for app development by promoting public safety initiatives and facilitating faster emergency responses.
Additionally, the development of related technologies and equipment, such as GPS tracking and real-time communications, provides impetus for the industry’s growth. Artificial intelligence (AI) plays a transformative role in the industry by enabling predictive analysis of crime, optimizing app performance, and enhancing user experience through data analytics.
3 Personal Safety App Market Limitations and Challenges
Despite the growth opportunities, the Personal Safety App market faces certain limitations and challenges. Privacy and data security concerns are significant, with users wary of sharing personal information and location data with apps. The market also faces competition and the threat of new entrants, which can affect market share and user acquisition.
Furthermore, the market is challenged by regional disparities in cultural attitudes towards personal safety and the adoption of safety-related technologies. Economic conditions and the affordability of personal safety apps also influence market deployment and strategies.
4 Global Personal Safety App Market Size and Share by Type in 2024
The global Personal Safety App market is segmented by type, with Android and iOS being the two primary categories. In 2024, the Android segment is expected to dominate the market, with a value of USD 599.87 million, while the iOS segment is projected to be worth USD 309.41 million. Android’s open-source nature and widespread use make it a preferred choice for developers, contributing to its larger market share. iOS, known for its proprietary system and user base, also holds a significant position in the market.
The market share of Android is expected to be 65.97%, while iOS will account for 34.03% in 2024. These values highlight Android’s key position in the Personal Safety App market, reflecting a broader trend in the global smartphone market where Android holds a majority share. The growth in the iOS segment is also noteworthy, indicating the increasing demand for personal safety apps among iPhone users.
Table Global Personal Safety App Market Size and Share by Type in 2024
5 Global Personal Safety App Market Size and Share by Application in 2024
The global Personal Safety App market is segmented into various applications, each playing a critical role in enhancing personal safety and security. In 2024, the market is anticipated to showcase significant growth, with some applications leading in terms of market size and growth rate.
Street Harassment: This application is projected to have a market value of USD 235.46 million in 2024, reflecting its importance in urban safety and the need for immediate assistance in public spaces. The growth rate of this segment is influenced by the increasing awareness of personal safety in crowded areas and the need for quick emergency responses.
Medical Emergencies: With an estimated market value of USD 169.32 million, this application caters to the critical need for timely medical assistance during emergencies. The growth in this segment is driven by the aging population and the increasing prevalence of chronic diseases that require immediate attention.
Natural Disasters: As climate change intensifies, the application for natural disaster response is expected to reach USD 84.21 million. The growth in this segment is attributed to the rising frequency of extreme weather events and the need for preparedness and quick response mechanisms.
Location Sharing: This application is projected to have the largest market value among all, estimated at USD 327.92 million. Its growth is fueled by the increasing demand for tracking and safety features, especially among parents tracking their children, travelers, and individuals in high-risk environments.
Table Global Personal Safety App Market Size and Share by Application in 2024
Application | Market Size (M USD) 2024 | Market Share 2024 |
Street Harassment | 235.46 | 25.90% |
Medical Emergencies | 169.32 | 18.62% |
Natural Disasters | 84.21 | 9.26% |
Location Sharing | 327.92 | 36.06% |
Others | 92.36 | 10.16% |
6 Global Personal Safety App Market Size and Share by Region in 2024
The global Personal Safety App market also varies significantly by region, with different regions exhibiting unique market dynamics and growth potentials.
North America: With a market value of USD 332.85 million in 2024, North America is expected to have the largest market size, driven by high smartphone penetration, advanced technology adoption, and a strong focus on personal safety and security.
Europe: Europe follows with a market value of USD 266.52 million, influenced by the region’s high internet penetration and a growing concern for personal safety, especially in urban areas.
Asia-Pacific: This region is projected to have a market value of USD 237.78 million, with significant growth potential due to the large population, increasing disposable income, and a rising demand for personal safety solutions.
South America: With a market value of USD 48.36 million, South America is expected to grow at a steady pace, driven by countries like Brazil and Argentina, which are witnessing an increase in personal safety app usage.
Middle East & Africa: Although the smallest with a market value of USD 23.77 million, this region is expected to grow rapidly due to the increasing need for personal safety solutions in the face of rising security concerns.
Figure Global Personal Safety App Market Share by Region in 2024
7 Top Companies in the Global Personal Safety App Market
7.1 Life360
Company Profile: Life360, established in 2005 and headquartered in San Mateo, California, is a technology company specializing in location-based services and products. The company offers the Life360 mobile app, which includes features such as communications, driving safety, and location sharing, catering to a global market.
Business Overview: Life360’s mission is to help families stay connected and safe by leveraging advanced location tracking and communication features. The app allows users to create a “circle” of family and friends, enabling real-time location sharing and emergency alerts.
Product or Service Characteristics Analysis: Life360’s app stands out with its location sharing, driving safety with crash detection, digital safety including identity theft protection, and emergency assistance support. It also offers stolen phone protection, roadside assistance, and disaster response.
Financial Performance in 2024: Life360 reported a revenue of USD 277.93 million with a gross margin of 82.45%.
7.2 Rave Mobile Safety
Company Profile: Rave Mobile Safety, founded in 2004 and based in Framingham, Massachusetts, is a leading provider of critical communications, collaboration, and incident management platforms. The company primarily operates in North America.
Business Overview: Rave Mobile Safety focuses on saving lives and managing crisis events by facilitating critical data sharing, large-scale notifications, and emergency response coordination. Its solutions range from catastrophic disaster management to everyday emergencies.
Product or Service Characteristics Analysis: Rave Guardian, the company’s flagship product, offers a virtual escort feature, confidential conversations, one-button connection to 9-1-1 or safety officials, and targeted notifications based on real-time locations.
Financial Performance in 2024: Rave Mobile Safety achieved a revenue of USD 86.09 million with a consistent gross margin of 73.32%.
7.3 Hollie Guard
Company Profile: Hollie Guard, mainly operating in the UK, is a next-generation smartphone app that transforms a user’s phone into a personal security device. The company, with its headquarter in Gloucester, aims to protect users from violence and accidents and provide quick emergency notifications.
Business Overview: Hollie Guard offers enhanced protection with features like alert systems, meeting timers, evidence gathering, journey monitoring, and privacy controls, ensuring users’ safety and providing evidence in case of emergencies.
Product or Service Characteristics Analysis: The app is designed to protect individuals with features like personal alarms, deterrents, and evidence catchers. It updates precise locations every 5 seconds, sends alerts, and records evidence with the user’s movement and speed.
Financial Performance in 2024: Hollie Guard reported a revenue of USD 35.36 million with a gross margin of 71.98%.
