1 Global Infant Formula Market Insight Analysis
The total value of the global Infant Formula Market will reach US$46497.37 million in 2024, and the CAGR is expected to reach 6.20% from 2024 to 2033.
Infant Formula is a baby food that uses cow’s milk or other animal emulsions, or animal and plant ingredients as basic ingredients, with appropriate nutrients added. It can provide the nutrients needed for infant growth and development and is used as a substitute for breast milk.
Figure Global Infant Formula Market Size (M USD) and CAGR (2024-2033)

2 Infant Formula Market Growth Drivers and Restraints
The Infant Formula market has been experiencing significant changes, with a multitude of factors influencing its growth trajectory. Among the key drivers propelling the market forward is the heightened awareness among parents regarding the importance of early nutrition for their infants’ growth and development. This has led to an increased demand for high-quality infant formula products that can support cognitive and physical development. Additionally, the rise in disposable incomes, particularly in emerging economies, has boosted the purchasing power of consumers, allowing them to opt for premium and specialized infant formula products.
Another significant driver is the expansion of e-commerce platforms, which have made it more convenient for parents to purchase infant formula products. Online sales have seen a substantial increase, providing consumers with a wider range of choices and the ability to compare products from different brands globally.
However, the market is not without its limitations. A critical challenge is the decline in global fertility rates, which directly impacts the potential consumer base for infant formula. Countries like China, which has been a significant market for infant formula, have seen a drop in birth rates, leading to a decrease in demand. This trend is not isolated and is observed in many developed and developing countries, posing a threat to the long-term growth of the infant formula market.
Regulatory challenges also pose a limitation to market growth. Stringent regulations and safety standards in various regions require infant formula manufacturers to adhere to high-quality standards, which can be a barrier for new entrants and increase the cost of production for existing players. Additionally, the need for constant innovation to meet evolving consumer preferences and regulatory requirements puts pressure on manufacturers to invest in research and development, which can be resource-intensive.
3 Technological Innovations and Mergers in the Infant Formula Market
Technological innovations have been a cornerstone of the infant formula market, driving product development and differentiation. Advances in nutritional science have led to the creation of formulas that more closely mimic the composition of breast milk, with added nutrients like DHA, ARA, and probiotics to support infant health. These innovations cater to the growing consumer demand for formulas that promote cognitive development and immune system support.
The market has also witnessed a trend towards personalized nutrition, with formulas tailored to the specific needs of infants, such as those with allergies or digestive sensitivities. This has led to the development of specialized formulas, such as lactose-free or hypoallergenic options, which are gaining popularity among health-conscious parents.
In terms of corporate activities, mergers and acquisitions have played a significant role in shaping the market landscape. Major players have been consolidating their positions through strategic acquisitions, allowing them to expand their product portfolios, enter new markets, and increase their market share. For instance, Danone’s acquisition of Organic Food Holdings, the parent company of Happy Family Organics, strengthened its position in the organic infant formula segment.
Moreover, the infant formula market has seen a surge in partnerships and collaborations aimed at developing innovative products and improving production processes. These strategic moves have not only helped companies to strengthen their market presence but also to address the evolving needs of consumers more effectively.
In summary, while the infant formula market is driven by increasing consumer awareness, e-commerce expansion, and technological advancements, it faces challenges such as declining birth rates and stringent regulations. The market’s ability to innovate and adapt to these challenges will be crucial for its future growth and success.
4 Global Infant Formula Market Size by Type
Powder formula is projected to dominate the market in 2024, with an estimated revenue of $40139.10 million USD, accounting for approximately 86.33% of the total market share. This type of formula requires mixing with water before feeding, making it a cost-effective option for many families. The powder formula is favored for its long shelf life and convenience in bulk preparation, allowing parents to prepare multiple feedings at once. Its popularity is attributed to its affordability and the ability to customize the concentration based on the infant’s needs. The growth of the powder formula segment is expected to continue as more parents recognize its benefits and versatility.
The liquid concentrate formula is anticipated to generate a revenue of $3790.95 million USD in 2024, representing about 8.15% of the market share. This type requires dilution with water before use, striking a balance between convenience and cost. Liquid concentrate formulas are appealing to parents who prefer not to deal with the preparation time associated with powder formulas but still want a more economical option compared to ready-to-use formulas. The segment is expected to grow steadily as it caters to a niche market that values both convenience and affordability.
The ready-to-use liquid formula is projected to account for a revenue of $2567.33 million USD in 2024, holding a market share of 5.52%. This type is the most convenient option, as it requires no preparation—parents can simply pour it into a bottle and feed their infants. While it is the most expensive option per feeding, its convenience makes it particularly popular among busy parents and those traveling. The growth of this segment is driven by the increasing demand for hassle-free feeding solutions, especially in urban areas where parents are often on the go.
In summary, the global infant formula market in 2024 is characterized by the dominance of powder formulas, which cater to a broad audience seeking affordability and convenience. Liquid concentrate formulas serve as a middle ground, appealing to those who want ease of use without the higher costs associated with ready-to-use options. The ready-to-use liquid formula, while representing a smaller share of the market, is growing in popularity due to its unmatched convenience. This segmentation highlights the diverse preferences of consumers and the industry’s ability to adapt to varying needs, ensuring continued growth and innovation in the infant formula sector.
Table Global Infant Formula Market Size and Share by Type in 2024
Type |
Market Size (M USD) 2024 |
Market Share 2024 |
---|---|---|
Powder Formula |
40139.10 |
86.33% |
Liquid Concentrate Formula |
3790.95 |
8.15% |
Ready-to-Use Liquid Formula |
2567.33 |
5.52% |
5 Global Infant Formula Market Size by Application
In 2024, the global infant formula market is segmented into several key applications, each contributing to the overall revenue and market dynamics. The primary applications include Hypermarkets/Supermarkets, Specialty Stores, Online Sales, and Others. Each application plays a vital role in the distribution and accessibility of infant formula products to consumers.
Hypermarkets/Supermarkets is projected to generate a revenue of $6454.98 million USD in 2024, accounting for approximately 13.88% of the total market share. Hypermarkets and supermarkets are traditional retail channels that provide a wide range of infant formula products, making them accessible to a large number of consumers. The convenience of shopping in these stores, along with the ability to compare various brands and products, contributes to their popularity among parents.
Specialty stores are expected to lead the market with a revenue of $28283.34 million USD, representing around 60.83% of the market share in 2024. These stores focus specifically on baby products and often provide a curated selection of high-quality infant formula options. The expertise of staff in specialty stores can also enhance the shopping experience, as parents often seek advice on the best products for their infants. This segment’s dominance reflects the growing trend of parents prioritizing specialized nutrition for their children.
The online sales channel is projected to generate $8890.09 million USD in revenue, capturing 19.12% of the market share in 2024. The rise of e-commerce has significantly transformed how consumers purchase infant formula, providing convenience and a broader selection of products. Online platforms allow parents to easily compare prices, read reviews, and access products that may not be available in local stores. The growth of online sales is particularly pronounced among tech-savvy parents who value the convenience of home delivery.
In summary, the global infant formula market in 2024 is characterized by the dominance of specialty stores, followed by online sales and hypermarkets/supermarkets. Each application reflects the diverse preferences and shopping behaviors of consumers, highlighting the industry’s adaptability to meet the needs of modern parents.
Table Global Infant Formula Market Size and Share by Application in 2024
Application |
Market Size (M USD) 2024 |
Market Share 2024 |
---|---|---|
Hypermarkets/Supermarkets |
6454.98 |
13.88% |
Specialty Stores |
28283.34 |
60.83% |
Online |
8890.09 |
19.12% |
Others |
2868.95 |
6.17% |
6 Global Infant Formula Market Size by Region
North America is projected to lead the global infant formula market with a revenue of $7623.64 million USD. The United States and Canada are the major contributors to this revenue, driven by a high demand for premium and specialized infant formula products. The region benefits from a well-established retail infrastructure and a growing awareness of the importance of infant nutrition, which supports the market’s expansion.
Europe is expected to generate a revenue of $10010.94 million USD. The European market is characterized by a strong preference for organic and high-quality infant formula products. Countries like Germany, France, and the United Kingdom are significant contributors to this revenue, with consumers increasingly seeking products that meet stringent safety and nutritional standards. The region’s focus on health and wellness continues to drive growth in the infant formula sector.
The Asia Pacific region is projected to reach a revenue of $26700.75 million USD. This region is experiencing rapid growth due to rising disposable incomes, urbanization, and an increasing population of young families. Countries such as China and India are at the forefront of this growth, with a growing middle class that is increasingly investing in premium infant nutrition products. The demand for infant formula in Asia Pacific is expected to continue rising, driven by changing consumer preferences and a focus on health.
Latin America is anticipated to generate $744.99 million USD in revenue. The region’s growth is supported by an increasing awareness of the importance of infant nutrition, although it faces challenges such as economic fluctuations and varying access to quality products.
Middle East & Africa region is projected to contribute $1417.05 million USD in revenue. The Middle East and Africa are witnessing growth due to increasing urbanization and a rising demand for quality infant nutrition. However, challenges such as regulatory hurdles and economic disparities may impact growth potential.
In conclusion, the global infant formula market in 2024 is characterized by significant revenue contributions from North America, Europe, and the Asia Pacific region. Each region reflects unique consumer behaviors and market dynamics, with Asia Pacific showing the most substantial growth potential due to demographic trends and rising incomes. The diverse regional landscape underscores the importance of tailored marketing strategies and product offerings to meet the varying needs of consumers worldwide.
Figure Global Infant Formula Market Size (M USD) by Region in 2024

7 Global Infant Formula Market Analysis by Major Players
7.1 Nestle
Company Introduction and Business Overview:
Nestlé, founded in 1866 and headquartered in Vevey, Switzerland, is one of the largest food and beverage companies in the world. It operates in 189 countries and offers a diverse range of products, including infant nutrition, bottled water, cereals, coffee, and pet food. Nestlé is committed to enhancing the quality of life and contributing to a healthier future.
Nestlé’s infant nutrition segment is a crucial part of its business strategy, focusing on providing high-quality and scientifically formulated products for infants and toddlers. The company leverages its extensive research and development capabilities to innovate and improve its product offerings continually.
Products:
Nestlé’s flagship infant formula product is NAN SUPREMEpro, which is designed to meet the nutritional needs of infants from birth. This formula is known for its premium quality, featuring partially hydrolyzed whey protein and a blend of essential nutrients that support healthy growth and development.
Market Performance in 2024:
Nestlé led the market with a revenue of $9706.44 million USD in 2024, achieving a gross profit of $3969.59 million USD with a gross margin of 40.90%.
7.2 Danone
Company Introduction and Business Overview:
Danone, established in 1919 and based in Paris, France, is a multinational food-products corporation. The company focuses on dairy products, plant-based foods, and infant nutrition, with a mission to bring health through food to as many people as possible. Danone operates in over 120 countries and is recognized for its commitment to sustainability and health.
Danone’s infant nutrition division is dedicated to providing innovative and nutritious products tailored to the specific needs of infants. The company emphasizes research and development to create formulas that support healthy growth and cognitive development.
Products:
One of Danone’s notable products is Nutrilon, a range of infant formulas that cater to various dietary needs, including lactose intolerance and allergies. Danone also offers Aptamil, which is designed to provide complete nutrition for infants and is backed by extensive scientific research.
Market Performance in 2024:
Danone reported a revenue of $6039.24 million USD in 2024, with a gross profit of $2452.03 million USD and a gross margin of 40.60%.
7.3 Abbott
Company Introduction and Business Overview:
Abbott Laboratories, founded in 1888 and headquartered in Abbott Park, Illinois, USA, is a global healthcare company that develops and manufactures a wide range of products, including medical devices, diagnostics, nutrition, and pharmaceuticals. Abbott operates in over 160 countries and is known for its commitment to improving health outcomes.
Abbott’s nutrition division focuses on providing high-quality infant formula products that meet the nutritional needs of infants and toddlers. The company invests significantly in research and development to ensure its products are safe, effective, and aligned with the latest scientific findings.
Products:
Abbott’s flagship infant formula is Similac, which is designed to provide complete nutrition for infants. Similac formulas are available in various formulations, including those for sensitive tummies and those enriched with DHA and ARA for brain development.
Market Performance in 2024:
Abbott generated a revenue of $4000.40 million USD in 2024, with a gross profit of $1584.07 million USD and a gross margin of 39.60%.