1 Hair Accessories Market Technology Status and Trends
Leading companies in the hair accessories industry are investing in mechanical manufacturing processes such as design, weaving, washing, and dyeing to improve the quality of the final product. Automation improves productivity and the quality of fashion products by minimizing human intervention and preventing manufacturing errors.
Examples include mechanized fabric handling, computerized technology, and automatic sewing machines and robots. These processes help artifacts transition smoothly and automatically between steps or during a process.
Technological advances in mass-producing plastic, cloth, and metal products will allow manufacturers to produce more products at lower costs. The negative environmental impact of plastic synthetic hair has prompted consumers to choose sustainable alternatives. Such as hair made from a blend of natural plant fibers and proteins that are biodegradable, hypoallergenic, and free of harmful chemicals.
Hair accessories manufacturers need to use high-quality chemicals to maintain the natural properties of the raw materials used in various hair accessories products.
2 Hair Accessories Market Industrial Chain Analysis
Each link of the hair accessories industry chain includes raw material supply, finished product production, brand management, etc. The upstream industry is a supplier of various raw materials, including plastics, metals, textiles, jewelry, packaging materials, etc.
Hair accessories manufacturers are in the middle of the industry chain. In the process of processing and production, strengthening technology research and development, improving independent innovation capabilities, and increasing product added value can enhance the core competitiveness of enterprises in the market.
The downstream hair accessories industry is divided into department store, supermarkets and hypermarkets, and grocery stores are online. The sales area is wide, the sales outlets are numerous, the sales channels are diverse, and there is no single reliance on terminal sales channels. The end customers of hair accessories are individual consumers. Hair accessories are a great way to enhance an outfit or update your everyday hairstyle. People of all ages and genders wear hair accessories.
3 Key Raw Materials Suppliers and Price Analysis
Crude oil and natural gas are the main raw materials for plastic production. Therefore, changes in oil and gas prices are immediately reflected in the prices of plastic materials and resins.
Plastic prices generally fell in June 2023, with PET, HDPE, and PP all falling sharply. Metal prices are projected to fall by 8% in 2023, and a further 3% in 2024, according to World Bank’s latest Commodity Markets Outlook report. This is mainly due to weak global demand and improving supply.
For the textile industry, the Russia-Ukraine war and inflation have caused fluctuations in raw materials and energy in 2022. Textile buyers now need to turn to natural materials and global sourcing.
Table Key Raw Materials Suppliers Analysis
Raw Materials | Suppliers | Contact Information |
Plastic | Dow Chemical | Web: www.dow.com Tel: +1 (989) 636-1000 Add: 2211 H.H. Dow Way, Midland, MI 48674, USA |
LyondellBasell | Web: www.lyondellbasell.com Tel: +31 10 713 6010 Add: Delftseplein 27, 3013 AA Rotterdam, Netherlands | |
ExxonMobil | Web: corporate.exxonmobil.com Tel: +1 (972) 940-6000 Add: 5959 Las Colinas Boulevard, Irving, Texas 75039-2298, USA | |
Metal | Glencore | Web: www.glencore.com Tel: +41 41 709 20 00 Add: Baarermattstrasse 3, 6340 Baar, Switzerland |
BHP | Web: www.bhp.com Tel: (61 3) 1300 55 47 57 Add: 171 Collins Street, Melbourne, Victoria 3000, Australia | |
Rio Tinto | Web: www.riotinto.com Tel: +44 20 7781 2000 Add: 6 St James’s Square, London SW1Y 4AD, UK | |
Textile | Toray Industries | Web: www.toray.com Tel: 03-3245-5111 Add: Nihonbashi Mitsui Tower, 1-1, Nihonbashi-Muromachi 2-chome, Chuo-ku, Tokyo, 103-8666, Japan |
Tongkun Group Co | Web: en.zjtkgf.com Tel: 800-8573-168 Add: No.199 Guangming Road, Tongxiang Economic Development Zone, Zhejiang Province, China 314500 | |
Arvind Ltd. | Web: www.arvind.com Tel: +91-79-68268000 Add: Naroda Road, Near Chamunda Bridge, Ahmedabad – 380 025, Gujarat, India |
4 Major Distributors of Hair Accessories Market
Key distributors of hair accessories include Walmart, Costco Wholesale, 7-Eleven, Spar, Amazon, and eBay.
Table Downstream Distributors
Downstream Distributors | Contact Information |
Walmart | Web: www.walmart.com Tel: (479) 273-4000 Add: 702 SW 8th St, Bentonville, AR 72716, USA |
Costco Wholesale | Web: www.costco.com Tel: (425) 313-8100 Add: 999 Lake Dr, Issaquah, WA 98027, USA |
7-Eleven | Web: www.7-eleven.com Tel: (800) 255-0711 Add: 3200 Hackberry Rd, Irving, TX 75063, USA |
Spar | Web: spar-international.com Tel: +31 20 626 6749 Add: Rokin 99, 1012 KM Amsterdam, The Netherlands |
Amazon | Web: www.amazon.com Tel: (206) 266-1000 Add: 440 Terry Ave N, Seattle, WA 98109, USA |
eBay | Web: www.ebay.com Add: 2025 Hamilton Avenue, San Jose, California 95125, USA |
5 Hair Accessories Market Drivers Analysis
Table Hair Accessories Market Drivers Analysis
Item | Descriptions |
Advantages of hair accessories |
Simple yet impactful fashionable hair accessories are the most effective way to elevate the beauty game. Whether a person has short, long, fine, thick, super curly, straight, or somewhere in between, fun hair accessories can help them elevate their everyday look into a beautiful, eye-catching on-trend style. A hair accessory look is a great way to enhance an entire look or update everyday hairstyle to make it perfect for the beach, dinner date, or wedding guest attire. Fashionable hair ties come in different colors, prints, and materials, which can add a beautiful pop of color and interest to boring traditional styles like ponytails, buns, and other updos. They are also very practical. Most keep hair away from a person’s face or neck, which is just what’s needed on hot summer days. Silk hair accessories can be worn all day and all night. They help protect hair by restoring and retaining moisture, preventing breakage and frizz, and avoiding tangles. Therefore, hair accessories offer a healthy, heat-free way to style your hair. Hair accessories are also a form of self-expression, and a simple hair accessory can save people when they lack inspiration or have bad hair. |
Increased demand for exterior beautification |
In addition, people’s disposable income is also increasing, especially in emerging economies, and consumers can spend more money on different products. Traditionally, concern with appearance has been associated with women and young people. Now this trend is starting to extend to older age groups and men. Men are increasingly investing in skincare and beauty products, as well as beauty treatments, to impress their peers while feeling more comfortable in their skin. In addition to physical health, hair, appearance, and teeth are three main areas that many people wish to change. Men and women experience different types of hair loss throughout their lives. Most hair loss conditions are usually hereditary, while some are affected by an individual’s lifestyle, such as exposure to stress. Increased chronic stress has led to continued increases in consumer demand for wigs and hair extensions around the world. Social influencers, celebrities, movie stars, and fashion designers have been pioneering new and innovative hair trends, influencing consumers around the world. A large number of magazines, blogs, and beauty websites are creating awareness about the latest trends in the fashion industry, and a large number of people subscribe to them. The popularity of ponytails and high buns has boosted sales of hair clips. Oversized, metal jewelry and logo word clips are popular for making a statement with words. These trends are largely driven by social media, street style, and selfie culture. Walmart said the largest U.S. beauty retailer is looking to add more brands, particularly those that cater to multicultural and Hispanic shoppers. Therefore, more and more individuals are adopting hair accessories to enhance their beauty. Increasing demand for beautifying appearance has driven the demand for hair accessories products. |
Increase in working women |
In 2021, the female labor force aged 16 and above was 75,699,000, accounting for 56.1% of the total female population in the United States and nearly half (47.0%) of the total labor force. Asia is one of the most dynamic regions. In China, the explosive growth of the tech industry has resulted in 114 of the world’s 150 self-made female billionaires, according to McKinsey data. In India, 160 million unbanked women got bank accounts in just three years. Basic needs like inclusive finance have been greatly met. In China, the All-China Women’s Federation is working with a range of technology companies to improve women’s technical skills and entrepreneurship. In Indonesia, e-commerce platforms are nurturing and training women. Women are the main customers of the hair accessories industry. Various types of women’s hair accessories include hair clips, hair ties, ponytail holders, hair combs, and more. Hence, the increasing number of working women, especially in the corporate sector and fashion industry, is driving the growth in demand for hair accessories. |
6 Emerging Market Trends
As young people are under increasing academic and work pressure, phenomena such as hair loss and receding hairlines are becoming more and more common. To cover up thinning hair and pursue beauty and fashion, more young people are beginning to purchase products such as wig pieces and wig bags that are easy to wear.
In the United States, Europe, and Africa, buying wigs is very common. In Europe, even men have a tradition of wearing wigs for beauty. Black people’s hair is naturally fluffy and full of fine ringlets, which is very difficult to manage. Compared to other races, black people are more likely to suffer from alopecia. Black women are often troubled by brittle hair and hair loss and have a natural need for wigs.
Middle-class black women in Europe and the United States tend to buy more natural and breathable human wigs, while African women buy more synthetic wigs. They will even cut their hair short or shave it, and use all kinds of wigs to satisfy their fashion needs. and the pursuit of beauty.
Due to climatic and physiological reasons, African residents’ hair is generally dry. It will become curled or fall off when it gets a little longer. It is difficult to take care of and requires frequent visits to hair salons for styling. Today, African consumers prefer wigs that are easy to wear and have versatile styles. The products in the African wig market have a high frequency of product consumption and a short consumption cycle. African women with certain financial capabilities will purchase wig products frequently and for a long time.
African consumers have lower consumption levels. Consumers with poor financial conditions buy chemical fiber hair and hair pieces in offline stores. The local middle class buys human wigs, hair covers, and other products on e-commerce platforms. Young Africans who are familiar with the Internet and understand local market trends will also engage in wig purchasing business through e-commerce platforms.
Since the shelf life of human wigs is very short, the lifespan of human hair wigs without human nourishment is only about half a year. Synthetic wigs are less expensive and don’t dry out as quickly as human wigs. However, popular styles change quickly, and if you hoard a large amount of goods, there is still a risk of unsalable overstock. For wig manufacturers, the safest way is to produce wig parts and sell them abroad. Local dealers will assemble them according to popular styles and sell them in offline physical stores. Consumers can go to the store to try on and buy, or order directly.
7 Consumer Preference Analysis
Consumers need to consider multiple factors when choosing hair accessories. Hair length is a primary consideration, be it a trendy short hairstyle or a luscious long hairstyle. Most people choose hair accessories that blend with their hairstyle, so it’s important to choose a color that closely matches natural hair color.
A consumer’s type of hair loss is an important factor to consider in the search for the perfect hair accessory. If people are experiencing thinning or hair loss along their front hairline or temples, clip-in bangs can add volume and boost a person’s confidence. For those who don’t want to opt for a full wig, a headband, hat, bandana, or scarf combination can make the wig look very natural.
Hair extension suppliers source hair from all over the world, and different countries produce different hair, which can have a significant impact on the longevity of your extensions. Hair from China, Russia, India, and Japan lead the quality in the hair extension market, they are stronger and thicker. As consumers continue to express their preference for natural materials, hair accessory manufacturers, retail stores, and hair and beauty brands are replacing synthetic and harmful products with natural beauty options.
Well-known brands attract more customers than non-branded products. Customers are always looking for reliable and reputed international and domestic hair accessories products online. Price is also an important factor that consumers consider. Volume discounts and newcomer deals will appeal to price-conscious consumers, while free hair accessory samples are a great option for booth renters and personal stylists. Faced with the current trend of increasingly diversified sales channels and consumer demands, optimizing online and offline omni-channel supply and meeting the diversified demands of consumers is an important direction to promote greater brand growth.
8 Alternative Product Analysis
Table Alternative Product Analysis
Alternative Product Analysis | Description |
Hairstyle design |
Professional beauticians help clients improve their appearance by providing a variety of hair-specific services. They wash, condition, trim, color and style hair using combs, brushes, curling irons, blow dryers, scissors and other tools. This also takes up a lot of time and money. Therefore, simple and cheap hair accessories are a better choice for people to beautify their hairstyle. |
