Global Smartphone Accessories Market: Major Players Analysis

5 min read

Updated on 11/22/2024

The smartphone accessories industry is mainly a highly competitive market with low market concentration. Samsung Electronics, Anker, and Otter Products occupy an important position in the smartphone accessories market. In 2023, the market share of these three companies was 12.23%. These companies widely involve in accessories such as chargers, headphones, and mobile phone cases. These large manufacturers have occupied a large market share through the advantages of brand influence and product quality. In the future, due to brand effects, technical barriers, and consumers’ preference for specific brands, the market concentration of the smartphone accessories industry may develop in a more concentrated direction.

The top six smartphone accessories companies collectively hold a significant market share, with Samsung Electronics at 8.12%, Anker at 2.89%, Otter Products at 1.22%, Belkin International at 0.84%, ZAGG at 0.68%, and Hama Group at 0.58%, summing up to approximately 14.33% of the total market. This concentration of market share among the top players underscores their strong influence in shaping industry trends and highlights the competitive nature of the smartphone accessories market, where established brands with innovative products and global reach maintain a prominent position.

	2019	2020	2021	2022	2023	2024E
Samsung Electronics	8.34%	8.18%	8.00%	8.12%	8.12%	8.21%
Anker	1.27%	1.81%	2.18%	2.44%	2.89%	3.04%
Otter Products	1.25%	1.17%	1.14%	1.19%	1.22%	1.20%
Belkin International	0.78%	0.81%	0.77%	0.80%	0.84%	0.86%
ZAGG	0.75%	0.72%	0.70%	0.67%	0.68%	0.69%
Hama Group	0.65%	0.63%	0.62%	0.56%	0.58%	0.59%
Cellularline Group	0.18%	0.14%	0.13%	0.16%	0.18%	0.18%
Shenzhen SmartDevil Technology	0.08%	0.09%	0.10%	0.09%	0.10%	0.10%
Shenzhen Romoss Technology	0.07%	0.08%	0.09%	0.08%	0.09%	0.09%
PanzerGlass	0.09%	0.08%	0.08%	0.08%	0.08%	0.08%
Tech21	0.07%	0.08%	0.08%	0.07%	0.08%	0.08%
Spigen	0.06%	0.06%	0.06%	0.06%	0.06%	0.06%
STRAX	0.17%	0.17%	0.13%	0.05%	0.04%	0.04%
Ailun	0.01%	0.01%	0.01%	0.01%	0.02%	0.02%
DISPLEX (E.V.I. GmbH)	0.01%	0.01%	0.01%	0.01%	0.01%	0.01%
Peel	0.01%	0.01%	0.01%	0.01%	0.01%	0.01%
Others	86.22%	85.95%	85.87%	85.58%	85.02%	84.75%
Total	100.00%	100.00%	100.00%	100.00%	12.23%	100.00%

Samsung Electronics has maintained a dominant position in the smartphone accessories market from 2019 to 2024, with its market share of 8.34% in 2019, gradually adjusting to 8.12% by 2023, and projected to slightly increase to 8.21% by 2024. This stability and slight upward trend reflect Samsung’s strong brand influence, extensive product line, and the global demand for its accessories, which are often designed to complement its flagship smartphones. The company’s ability to adapt to market changes and continue to innovate has allowed it to sustain its market leadership despite intense competition.

Anker‘s market share has shown a notable increase over the years, starting at 1.27% in 2019 and projected to grow to 3.04% by 2024. This growth trajectory indicates Anker’s successful expansion strategy and its focus on delivering high-quality charging solutions and other accessories. The company’s commitment to innovation and meeting the evolving needs of consumers has been instrumental in capturing a larger segment of the market, particularly among customers seeking reliable and efficient power solutions for their mobile devices.

Otter Products has demonstrated a consistent market share over the period, with a slight decrease from 1.25% in 2019 to 1.22% in 2023, and a slight decline to 1.20% projected for 2024. This stability suggests that Otter Products has been able to retain its customer base with its focus on durable and protective accessories. While the company has not experienced significant growth, its consistent market share indicates a solid presence in the market, likely due to its reputation for quality and the loyalty of its customer base seeking robust protection for its devices.

4 Samsung Electronics

Table Company Profiles

Item	Profile
Company Name	Samsung Electronics
Website	www.samsung.com
Established Time	1969
Headquarters	Korea
Sales Region	Worldwide
Business Overview	Samsung, an affiliate of Samsung Group, is a manufacturer of consumer electronics, information technology and mobile communications, and device solutions. The company’s product portfolio includes televisions, refrigerators, network systems, audio products, medical devices, printers, washing machines, air conditioners, monitors, computers, and digital cameras. It also manufactures LCD and LED panels, mobile phones and smartphones, tablets, and related accessories. Samsung provides solutions to retail, hospitality, finance, education, transportation, and government sectors.
Contact Information	Tel: 82 31 2001114 Add: 129, Samsung-Ro, Yeongtong-Gu, Suwon, Seoul, 16677

Table Samsung Electronics Sales, Value, Price, Gross Margin 2019-2024

Samsung Electronics	2019	2020	2021	2022	2023	2024E
Sales (M Units)	422.66	413.92	447.58	451.85	465.28	485.66
Value (M USD)	6258	6038	6599	6773	7035	7423
Price (USD/Unit)	14.81	14.59	14.74	14.99	15.12	15.28
Gross (M USD)	2580	2584	2617	3063	2993	3250
Gross Margin	41.23%	42.79%	39.65%	45.22%	42.54%	43.79%

Samsung Electronics has shown a steady increase in sales volume from 422.66 million units in 2019 to a projected 485.66 million units by 2024, indicating a growing demand for their accessories. The value of these sales has also experienced a significant rise, starting at $6,258 million in 2019 and expected to reach $7,423 million by 2024, reflecting the company’s expanding revenue stream. The unit price has seen a slight increase over the years, with a high of $15.28 in 2024, suggesting a premium positioning strategy. Gross margins have fluctuated but remained relatively high, with a range of 41.23% in 2019 to a projected 43.79% in 2024, demonstrating Samsung’s ability to maintain profitability amidst market changes. Overall, the data indicates Samsung Electronics’ strong market presence and financial stability, with a focus on sustaining growth and profitability in the competitive smartphone accessories industry.

Figure Samsung Electronics Sales and Growth Rate

5 Anker

Table Company Profiles

Item	Profile
Company Name	Anker
Website	cn.anker-in.com
Established Time	2011
Headquarters	China
Sales Region	Worldwide
Business Overview	Anker Innovations Technology Co Ltd is engaged in Independent research and development, design and sales of own-brand mobile device peripherals, smart hardware products and other consumer electronic products.
Contact Information	Tel: +86 400 0550 036 Add: 7th Floor, Building 7, China Electronics Software Park, No. 39, Jianshan Road, Yuelu District, Changsha City, Hunan Province, China

Table Anker Sales, Value, Price, Gross Margin 2019-2024

Anker	2019	2020	2021	2022	2023	2024E
Sales (M Units)	36.66	50.63	66.27	73.77	89.29	99.03
Value (M USD)	951	1336	1796	2036	2501	2745
Price (USD/Unit)	25.93	26.39	27.11	27.60	28.01	27.72
Gross (M USD)	381	556	640	811	1089	1111
Gross Margin	40.06%	41.60%	35.65%	39.85%	43.54%	40.48%

The table presents a comprehensive view of Anker’s performance in the smartphone accessories market from 2019 to 2024. Over this period, Anker’s sales volume has shown a consistent upward trend, increasing from 36.66 million units in 2019 to a projected 99.03 million units by 2024, indicating strong growth and market expansion. The value of sales has also risen significantly, starting at $951 million in 2019 and expected to reach $2,745 million by 2024, reflecting the company’s increasing revenue and market share. The unit price has experienced minor fluctuations but generally remains stable, with a slight decrease observed from $25.93 in 2019 to $27.60 in 2022, and then a slight increase to $27.72 in 2024. Gross margin percentages have varied, with the highest at 41.60% in 2020 and the lowest at 35.65% in 2021, suggesting that while Anker has managed to maintain relatively high profit margins, there have been some fluctuations due to market dynamics and cost pressures. Overall, the data indicates Anker’s robust growth and its ability to navigate the competitive smartphone accessories market, with a focus on maintaining profitability and expanding its customer base.

Figure Anker Sales and Growth Rate

6 Otter Products

Table Company Profiles

Item	Profile
Company Name	Otter Products
Website	www.otterproducts.com
Established Time	1998
Headquarters	USA
Sales Region	Worldwide
Business Overview	Otter Products, LLC designs and manufactures protective solutions. The Company produces waterproof boxes and device-specific cases for smartphones and tablet devices.
Contact Information	Tel: 1-855-688-7269 Add: 209 South Meldrum St Fort Collins, Colorado 80521

Table Otter Products Sales, Value, Price, Gross Margin 2019-2024

Otter Products	2019	2020	2021	2022	2023	2024E
Sales (M Units)	26.25	25.23	26.35	27.13	29.50	29.93
Value (M USD)	938	866	941	994	1058	1086
Price (USD/Unit)	35.72	34.34	35.71	36.65	35.86	36.28
Gross (M USD)	358	333	359	385	390	429
Gross Margin	38.19%	38.42%	38.11%	38.70%	36.84%	39.54%

From 2019 to 2024, Otter Products exhibits a gradual increase in sales, starting at 26.25 million units and projected to reach 29.93 million units by 2024, indicating a steady growth in market penetration. The value of these sales also experiences an upward trend, moving from $938 million in 2019 to an expected $1086 million by 2024, reflecting the company’s expanding revenue base. The unit price fluctuates slightly, with a high of $36.65 in 2022 and a low of $34.34 in 2020, suggesting market dynamics and cost adjustments. Gross margins show variability as well, with a high of 38.42% in 2020 and a low of 36.84% in 2023, indicating the company’s ability to manage costs relative to sales prices. Overall, Otter Products’ market presence is strengthening, with consistent growth in sales and value, albeit with some fluctuations in pricing and profitability. This data underscores the company’s competitive stance and financial health in the evolving smartphone accessories landscape.