1.Global IPL Hair Removal Devices Market
The global IPL hair removal devices market sales are 5349.51 K Units in 2024, showing a compound annual growth rate (CAGR) of 18.27% from 2024 to 2029.
IPL Hair Removal Devices is a hair removal tool using IPL, which can achieve the effect of hair removal. IPL stands for Intense Pulsed Light technology. IPL is a broad-spectrum visible light with a special wavelength and a softer photothermal effect.
Global IPL Hair Removal Devices Market Sales
2.Market Dynamics
Advantages of IPL Hair Removal Devices Drive the Industry.
The downstream market demands IPL Hair Removal Devices mainly due to their obvious advantages. IPL hair removal devices are technologically superior. The main advantage of IPL technology in terms of hair removal or slowing down hair regrowth is its technicality. IPL devices use broad-spectrum visible light and target the melanin present in the hair, heating it to effectively remove the hair. The IPL hair removal device can remove almost all hair types, such as coarse and thick hair, without damaging the surrounding skin.
Also, there are some advantages over other alternatives, such as fast treatment and the ability to avoid the risk of ingrown hairs, etc. In the global market, many consumers are using IPL hair removal devices due to their advantages and this is one of the factors for the growth of the IPL hair removal devices market.
With the development of the economy, people’s demand for beauty and skincare products is increasing, the personal care and beauty market is developing rapidly, and products such as hair removal are becoming popular one after another. IPL Hair Removal Devices is becoming more and more popular in places such as salons, clinics, and spas. At the same time, home IPL hair removal devices are more convenient, and consumer demand for home IPL hair removal devices continues to increase.
Threat of Substitutes
In the global market, the IPL Hair Removal Devices market is facing competition from substitutes. Examples include laser hair removal, razors, hair removal creams, etc. These substitutes occupy a certain market share in the market, which undoubtedly limits the market share of IPL Hair Removal Devices, and the development of the IPL Hair Removal Devices industry is affected by substitutes.
3.Market Segmentation
By Type
Based on type, the market is segmented into 201-400 USD, 100-200 USD
>400 USD. The $100-200 price segment is expected to continue to hold the largest market share, and products in this price range are widely popular due to their high-cost performance. In 2024, the sale of the $100-200 price segment will be 2443.5 K Units, accounting for a market share of 45.68%. As consumer demand for high-quality products increases, the high-end segment with prices greater than $400 is also expected to grow, especially for products with significant advantages in technology and performance. The $201- $400 price segment is expected to face fierce competition, and vendors need to attract consumers through technological innovation and product differentiation. The IPL hair removal equipment market is expected to see the emergence of more versatile, customized products to meet the needs of different consumer groups. The $100-200 price range is a relatively acceptable mid-range price range for most consumers, which is neither as likely to compromise on quality and effectiveness as products under $100, nor as expensive as products over $400, making products in this price range more acceptable to a broad range of consumers. With the advancement of IPL technology, the safety and effectiveness of mid-priced IPL hair removal devices have been improved, making consumers more inclined to choose products in this price range. With the rapid development of the personal care and beauty market, consumer demand for hair removal products has increased, especially for home use, and the $100-200 price range can meet the needs of most home users.
By Application
Based on applications, IPL hair removal equipment is mainly used at home and in salons/clinics. Home use occupies a larger market with a market sale of 3240.7 K Units and a share of 60.58%, and it will continue to grow. With the advancement of technology and the increase in consumer demand for beauty care, the market for IPL hair removal equipment for home use is showing a rapid growth trend. The market for IPL hair removal devices for home use is expected to continue to grow, maintaining its dominant position in the downstream application market. IPL hair removal equipment is mainly used at home and in salons/clinics. Home use occupies a larger market share, and sales and market share continue to grow. With the advancement of technology and the increase in consumer demand for beauty care, the market for IPL hair removal equipment for home use is showing a rapid growth trend. The market for IPL hair removal devices for home use is expected to continue to grow, maintaining its dominant position in the downstream application market. Using IPL hair removal devices at home allows users to remove hair in a private and comfortable environment, protecting the privacy of users, especially for those who have high privacy requirements, home use provides a more convenient option. In the long term, purchasing a home IPL hair removal device may be more economical than regular visits to a salon or clinic for professional hair removal. Users only need to make a one-time investment, and then can use unlimited times, which will cost less in the long run.
The home IPL hair removal device enables users to remove hair on their schedule without having to make an appointment or visit a professional institution, giving users greater flexibility. With the development of technology, the safety and effectiveness of home IPL hair removal devices have been improved, and consumers’ trust in such devices has increased, making more consumers willing to choose home devices.
Market Sales and Share by Segmentation
Market Sales in 2024 | Market Share in 2024 | ||
By Type | 201-400 USD | 1587.5 K Units | 29.68% |
100-200 USD | 2443.5 K Units | 45.68% | |
>400 USD | 1318.5 K Units | 24.65% | |
By Application | At-Home Use | 3240.7 K Units | 60.58% |
Salon and Clinics | 2108.8 K Units | 39.42% |
4.Regional Market
The Asia Pacific region occupies the main market of IPL hair removal equipment in the world. In 2024, the market sale of this region is 2449.9 K Units. Increasing awareness of skin health and personal beauty among consumers in the Asia Pacific region has spurred the demand for IPL hair removal devices. Social media trends and influencer marketing have amplified the shift towards self-care and wellness, further stimulating interest in IPL hair removal techniques. Advances in technology and the increasing disposable income of consumers have had a significant impact on market dynamics. The desire for smooth skin and higher self-esteem has led to a surge in demand for non-surgical cosmetic procedures, thus accelerating the development of advanced IPL devices. IPL equipment offers convenience and cost-effectiveness, enabling consumers to obtain professional-quality results without the expense and time associated with salon visits. More than 60% of consumers prefer home beauty care, indicating a high level of recognition for the convenience of IPL devices. The IPL hair removal devices and equipment market in Asia Pacific is outstanding in terms of sales and growth rates. Countries such as China, Japan, South Korea, India, and Southeast Asia have experienced significant growth in IPL hair removal equipment market volume and sales.
In 2024, the market sale in North America is 1222.3 K Units. With the increasing consumer awareness of personal beauty and skin health, the demand for IPL hair removal equipment is also growing. Advances in technology have made IPL devices more efficient and secure, increasing consumer acceptance and willingness to use them. As the market evolves, customers are learning more about the advantages and efficacy of different hair removal technologies, especially in North America, where the home IPL equipment market is a major force in this market. Higher levels of disposable income in North America have made consumers more willing to invest in personal care and beauty products, including IPL hair removal devices. Population base and market potential: North America has a large population base, with the development of the economy and the improvement of living standards, the demand for beauty and personal care products is also growing, which provides a huge market potential and growth space for the IPL hair removal equipment market.
Global IPL Hair Removal Devices Market Sales by Region
5.Market Competition
IPL hair removal equipment market concentration is high, mainly due to a few large companies occupying the majority of the market share. In 2024, the market shares of Philips, SmoothSkin (Cyden), and Silk ‘n were 28.83%, 22.20%, and 8.60%, respectively, showing a high market concentration. In addition to the above three companies, there are other competitors in the market, such as Braun, Panasonic, Remington, Ya-Man, and CosBeauty, each with different product characteristics and marketing strategies to compete. The competition between competitors lies not only in the battle for market share but also in product innovation and technology research and development. Companies continue to introduce new technologies and products to meet market demand and improve user experience.
Philips: Royal Philips is a leading health technology company focused on improving people’s health and well-being, and enabling better outcomes across the health continuum – from healthy living and prevention to diagnosis, treatment, and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring, and health informatics, as well as in consumer health and home Care.
SmoothSkin (Cyden): CyDen is the world’s leading expert in light-based beauty technology and the global market leader for home-use Intense Pulsed Light (IPL) hair removal devices. Based in Swansea, UK, CyDen was founded in 2002 to design and manufacture IPL machines for professional salons.
Silk’n: Home Skinovations, the global leader in at-home aesthetic devices created the innovative Silk’n brand. Silk’n produces a line of over-the-counter beauty devices, developed by scientists who design aesthetic devices for plastic surgeons and dermatologists.
Braun: Braun is an internationally renowned brand for small electrical appliances including shavers, epilators electric toothbrushes, etc., From humble beginnings Braun has grown into a global brand. It is now part of Procter & Gamble (P&G) which is the largest consumer goods product company in the world.
Panasonic: Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses.
Players | Headquarters | Service Area | Market Share in 2024 |
Netherlands | Worldwide | 28.83% | |
SmoothSkin (Cyden) | UK | Mainly in Europe, Asia-pacific | 22.20% |
Silk’n | Canada | Mainly in EMEA, Asia-pacific | 8.60% |
Braun | Germany | Mainly in Europe, and North America | 11.43% |
Panasonic | Japan | Mainly in Asia-pacific, Europe | 7.87% |
Remington | US | Mainly in North America | 4.93% |
Ulike | South Korea | Mainly in Asia-pacific | 4.51% |
JOVS | China | Mainly in Asia-pacific | 4.02% |
Ya-Man | Japan | Mainly in Asia-pacific | 3.78% |
CosBeauty | Japan | Mainly in Asia-pacific, North America | 1.57% |
