1. Industry Chain Analysis of Camper Market
The upstream of Camper are suppliers of raw materials. Midstream is the manufacturer of Camper. The downstream buyers of Camper are mainly individual buyers and some companies that purchase Camper for leasing.
2. Key Raw Materials Suppliers of Camper Market Analysis
Camper is mainly composed of body, engine and electrical and electronic systems. The body is mainly made of steel and alloys. Since the outbreak of the epidemic and the Russian-Ukrainian conflict, the rise in global energy prices has led to a rise in metal market prices. Therefore, the prices of steel and alloys are rising. At the same time, the engines and electronic and electrical systems used in automobiles have high technical requirements and high industry barriers. This part of the upstream market is highly integrated, with a small number of companies occupying more market shares.
Table Key Raw Materials Suppliers Analysis
Raw Materials | Suppliers | Contact Information |
Steel | China Baowu Steel Group |
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ArcelorMittal |
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Nippon Steel |
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Motor | Siemens |
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Toshiba |
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ABB |
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Electronic components, electrical systems, etc. | Thales |
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Littelfuse, Inc. |
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DENSO |
|
3. Major Downstream Buyers of Camper Market Analysis
The table below shows some of the Camper rental companies..
Table Downstream Buyers
Distributors | Website |
| |
Outdoorsy |
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RV Share |
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TopoTerra |
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Campanda |
|
| |
Indie Campers |
|
4. Camper Market Drivers
‘The popularity of camping Tours’
Camping tourism is a kind of free activity mode that does not rely on artificial facilities such as fixed houses and takes its own equipment as the purpose of living in the wild. It integrates sightseeing, fitness, leisure, entertainment and sports competition, and has become a fashion tourism and leisure consumption behavior that the public actively participates in. Compared with the traditional way of tourism, camping tourism has a higher degree of autonomy and tourists’ participation, showing strong autonomy and randomness in activity planning and arrangement, such as the choice of camping site, the combination of tour routes and what kind of transportation is decided by tourists. Mountains, forests, coastal areas, lakes, grasslands, deserts, ancient villages, orchards, characteristic villages and other areas with rich tourism resources are ideal camping resorts, which can meet the different needs of different ages, different occupations and different preference groups, and have a diverse and broad tourist source market. Therefore, with the increasing demand for tourism, camping tourism as a new way of travel is gradually welcomed by people.
A Camper is a recreational vehicle or trailer equipped with family living space and amenities. Camper has most of the functions of ordinary houses, usually have a bedroom, equipped with a toilet (or portable toilet), sink, bathtub function area, living room, open kitchen. There are large Windows on both sides of the car, which is convenient to enjoy the scenery on the road anytime and anywhere, and you can lay some carpets in the car to enhance the property of the house. Some “houses” are also equipped with air conditioning, LCD TV, VCD, refrigerator, microwave oven, gas stove, water heater and other electrical appliances. The start of the electrical appliance, in addition to the alternator power supply can also use the battery, in the case of an external power supply, it is replaced by an external power supply. At the same time, the car is also equipped with many safety facilities, including CO alarm, smoke alarm, emergency exit, fire extinguisher, safety belt and so on. Camper can give campers a more comfortable camping trip. As the number of active camping families and the number of campers continues to increase, so does the demand for Camper.
‘Camper rental services surge’
According to Statista data, tourism is one of the fastest growing industries. Before the COVID-19 pandemic, growth in global travel and tourism had outpaced growth in the global economy for nine consecutive years. As the damage done to the travel industry by the pandemic slowly recedes, the industry is expected to accelerate again. The growth in tourism has prompted a surge in Camper rental services. Multiple online platforms such as RVshare.com and Outdoorsy are helping customers rent Campers at affordable prices, which is helping the growth of Camper rental services. In addition, due to the busy work of enterprises, the trend of many people traveling or traveling on weekends has increased, which has also increased the demand for Camper rental services. Hence, the surge in Camper rental services is expected to drive market growth over the forecast period.
‘Increase in disposable income’
The growth of the global Camper market is also attributed to the increasing disposable income of consumers. In recent years, with economic development, the per capita disposable income level of countries around the world has continued to increase. For example, according to data from the National Bureau of Statistics of China, the per capita disposable income of Chinese residents increased from 16,510 yuan in 2012 to 36,883 yuan in 2022. After deducting price factors, 2022 will increase by 83% compared with 2012, and the growth rate is faster than economic growth. The national median household income is $74,580, according to the latest 2022 census data from the U.S. Census Bureau. Adjusted for inflation, U.S. median household income grew about 37.8% from 1984 to a peak of $78,250 in 2019, Census data shows. In the past two years, median household income has declined slightly due to factors such as the COVID-19 epidemic, but it is expected to resume growth as the damage caused by the epidemic to various industries slowly subsides. Per capita disposable income determines an individual’s ability to purchase goods or services. As disposable income continues to grow, people have more financial resources and they are willing to invest in recreational vehicles and outdoor experiences. Therefore, the increase in disposable income will drive the development of the Camper industry.
5. Camper Market Challenges
‘Raw material price fluctuations’
Fluctuations in the price of raw materials such as aluminum, steel and copper could negatively impact the Camper manufacturer’s revenue and profit margins. Price fluctuations may lead to fluctuations in the supply of Camper parts, which may result in market demand for Camper not being fully met. In addition, fluctuations in raw material prices have led to higher component prices, forcing Camper manufacturers to increase the initial cost of Camper, affecting the growth of the Camper market. Especially in recent years, due to factors such as the epidemic and the Russia-Ukraine war, the global supply chain has been severely hit, and the prices of bulk commodity raw materials, mainly copper, aluminum, iron ore, etc., have soared. Therefore, the fluctuation in prices of Camper manufacturing raw materials is a major factor restraining the market growth.
‘Disadvantages of Camper’
Currently, the price of Camper on the market is generally relatively expensive, and the maintenance of Camper also requires a large amount of money every year. In addition to the high purchase cost, Camper is also very inefficient to use. According to relevant survey data, Camper is used for travel for at least one or two months each year, and Camper is idle for the rest of the time. Especially for ordinary office workers, there are only a few short holidays a year where they can go out and play. Therefore, for some consumers, purchasing Camper is unnecessary. In addition, the weather has a very big impact on Camper. The indoor environment of Camper will be affected by the outdoor environment. Extreme hot or cold conditions may occur indoors, and outdoor activities may be restricted due to storms or heavy downpours. Additionally, due to the Camper’s small size, interior space is at a premium. This means there is much less living and storage space than a standard home. This is very inconvenient for long vacations or large families. And the limited space also results in a lack of privacy in Camper. Therefore, these shortcomings of Camper will limit the development of this industry.
