1. Global Affiliate Marketing Tracking Software Market Revenue Share Analysis of Key Players
Post Affiliated Pro has maintained its market leadership position, with a market share of 11.91% in 2018. Although it slightly decreased to 11.13% in 2021, it rebounded to 11.94% in 2023. The market share of HasOfferings by TUNE has decreased from 7.28% in 2018 to 6.92% in 2023, showing a gradual decline trend. Other companies such as Voluum, Everflow, and Impact Radius have also shown slight fluctuations in market share, but overall changes are not significant. Companies such as iDevAffiliated, CAKE, OSI Affiliated, and LinkTrust have relatively small market shares, but they have also remained relatively stable.
Overall, although the position of market leaders is relatively stable, changes in market share of other companies indicate that competition in the alliance marketing tracking software market is intensifying, and more small-scale participants are entering the market.
Table Global Affiliate Marketing Tracking Software Revenue Share of Key Players (2018-2023)
|
|
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
|
Post Affiliate Pro |
11.91% |
12.10% |
12.17% |
11.13% |
11.16% |
11.94% |
|
HasOffers by TUNE |
7.28% |
7.09% |
6.96% |
7.21% |
6.99% |
6.92% |
|
Voluum |
6.29% |
6.23% |
6.40% |
6.64% |
6.65% |
6.44% |
|
Everflow |
6.34% |
6.39% |
6.23% |
6.45% |
6.01% |
6.13% |
|
Impact Radius |
4.44% |
4.80% |
5.20% |
5.52% |
5.70% |
5.88% |
|
iDevAffiliate |
5.64% |
5.44% |
5.01% |
4.68% |
4.63% |
4.44% |
|
CAKE |
4.22% |
4.11% |
4.34% |
3.79% |
4.02% |
4.09% |
|
OSI Affiliate |
3.49% |
3.52% |
3.59% |
3.60% |
3.49% |
3.49% |
|
LinkTrust |
2.94% |
3.10% |
2.82% |
3.19% |
3.22% |
3.22% |
|
Hitpath |
3.14% |
3.05% |
2.86% |
3.16% |
3.14% |
3.15% |
|
Click Inc. |
2.71% |
2.61% |
2.58% |
2.75% |
2.77% |
2.65% |
|
ShareASale |
2.49% |
2.53% |
2.57% |
2.55% |
2.54% |
2.45% |
|
Lead Dyno |
1.90% |
1.88% |
1.90% |
1.80% |
1.92% |
1.88% |
|
AffiliateWP |
1.69% |
1.73% |
1.73% |
1.64% |
1.67% |
1.64% |
|
AffTrack |
0.63% |
0.65% |
0.62% |
0.59% |
0.63% |
0.62% |
|
Others |
34.89% |
34.79% |
35.01% |
35.30% |
35.46% |
35.07% |
|
Total |
100.00% |
100.00% |
100.00% |
100.00% |
100.00% |
100.00% |
2. Post Affiliate Pro Affiliate Marketing Tracking Software Market Analysis
2.1 Post Affiliate Pro Business Overview
Post Affiliate Pro is a true OG of Affiliate management software. Always aiming to please, the founders of Quality Unit, Andrej and Viktor, created the concept of Post Affiliate Pro back in 2004 as a customer development project. Since then Post Affiliate Pro has continuously been the leading choice for most who want to increase sales. The company has sold over 10,000 network licenses and has assisted more than 25,000 companies worldwide in their affiliate marketing efforts by our risk-free cloud versions. The company is now over 100 strong and has three locations – Bratislava, Kyiv, and New York City.
2.2 Service Introduction
Table Service Introduction
 |
|
Post Affiliate Pro. The leader in Affiliate software Manage multiple affiliate programs and improve your affiliate partner performance with Post Affiliate Pro. What can Post Affiliate Pro do for your business? Increase sales with accurate tracking You will never miss anything important when you’re working with Post Affiliate Pro affiliate software. It utilizes the most accurate affiliate tracking methods as well as backup methods. You can accurately track referrals, conversion rates, affiliate partner performance, cookies, payouts, and much more. Save resources with promotional materials Save money on a wide range of promotional materials with Post Affiliate Pro’s popular features. You can create multiple types of banners, affiliate links, and even coupon management to highlight your online presence. It’s easy to do even for new users, and it takes just a moment to finish. Streamline your affiliate programs Get every feature necessary to create and manage amazing affiliate marketing programs. Post Affiliate Pro can help you manage affiliates, commissions, promotional materials, and more. Ensure you will always get more qualified leads and improve your affiliate marketing every day. Save time with automations Managing your affiliates and programs is made easier with an affiliate management platform that supports automation. Save time on mundane tasks and let the system handle them for you. Meanwhile, you can focus on more important issues or simply take a break. Improve with reports & analytics Start improving your affiliate marketing programs with a platform that helps you improve. Our reports & analytics can help your measure your affiliate partners’ performance. Get detailed reports about campaigns, trends, materials, marketing channels, targeted traffic, and more. |
2.3 Post Affiliate Pro Market Performance Analysis
The market value of Post Affiliated Pro has increased from $39.51 million in 2018 to $71.56 million in 2023, showing a stable growth trend. Gross has also increased from $25.36 million in 2018 to $45.64 million in 2023. The gross profit margin remained relatively stable during this period, reaching 64.18% in 2018, reaching its lowest point of 62.65% in 2021, and then recovering to 64.74% and 63.78% in 2022 and 2023, respectively.
Table Post Affiliate Pro Market Performance Analysis (Value, Gross, Gross Margin)
|
Post Affiliate Pro |
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
|
Value (M USD) |
39.51 |
45.44 |
50.18 |
54.05 |
59.76 |
71.56 |
|
Gross (M USD) |
25.36 |
29.01 |
31.76 |
33.87 |
38.69 |
45.64 |
|
Gross Margin |
64.18% |
63.83% |
63.30% |
62.65% |
64.74% |
63.78% |
The market value of Post Associate Pro’s affiliate marketing tracking software in 2018 was $39.51 million, and by 2023, this number has grown to $71.56 million, almost doubling. The growth rate fluctuated greatly during this period, reaching a high of 15.02% in 2019, then decreasing to 10.41% in 2020, and further dropping to 7.73% in 2021. However, the growth rate has rebounded in 2022 and 2023, especially in 2023 where the growth rate reached 19.74%, the highest growth rate since 2019. This indicates that Post Affiliated Pro has experienced significant market expansion in 2023. Overall, Post Affiliated Pro has demonstrated strong growth momentum and market potential.
Figure Post Affiliate Pro Value and Growth Rate
3. HasOffers by TUNE Affiliate Marketing Tracking Software Market Analysis
3.1 HasOffers by TUNE Business Overview
The TUNE Partner Marketing Platform is a fully customizable, white label SaaS solution that enables anyone to manage, measure, pay, and grow a partner program or affiliate network. Brands, publishers, agencies, and networks around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.
3.2 Service Introduction
Table Service Introduction
 |
|
The leading affiliate marketing software See how the tune affiliate marketing software can power your program growth. One platform, endless opportunity Maximize roi From onboarding through payout with your most important partners—affiliates, networks, influencers, agencies, and any other business development relationships. Customize your platform Experience with over 650 api endpoints. Protect against click fraud And bad actors with tune’s proactive fraud prevention solution. Connect the dots Track everything seamlessly Capitalize on the data and relationships you already have through your mobile and digital measurement partners. Drive growth via mobile and web partners on a single platform Integrate with any mobile network — no additional sdks needed Leverage robust targeting and server-side tracking capabilities Track cross-channel and optimize performance in real-time Customize conversions, goals, payout tiers, and more Partner, manage, and pay effortlessly Improve return-on-effort by streamlining your partner marketing activities from onboarding to payment. Consolidate all of your partners, networks, channels, and campaigns in one place Automate workflows across your program, including payment processing, fraud prevention, performance optimization, and more Increase transparency through granular reporting and intelligent dashboards Build trust with fully integrated accounts payable workflows and international payment processing Predictable, saas-based pricing As a saas solution, what you see is what you get: no hidden costs, no commission fees, and no cuts taken out of your revenue. Get more included: fraud prevention, payments, and automation Embrace transparency with clear contracts and consistent billing Best-in-class support Customers love working with us, and it shows: our support teams consistently deliver industry-leading customer satisfaction ratings of 98% or higher each month. Combined with our 99.9% system uptime and the most extensive documentation in the industry, you can relax knowing the best team in the business has got your back. |
3.3 HasOffers by TUNE Market Performance Analysis
The market value of HasOfferings by TUNE has increased from $24.17 million to $41.45 million from 2018 to 2023, showing a significant growth trend. Gross has also increased from $14.91 million in 2018 to $24.59 million in 2023. The gross profit margin fluctuated during this period, dropping from 61.68% in 2018 to 58.60% in 2021, and then rebounding in 2022 and 2023, reaching 61.07% and 59.33% respectively.
Table HasOffers by TUNE Market Performance Analysis (Value, Gross, Gross Margin)
|
HasOffers by TUNE |
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
|
Value (M USD) |
24.17 |
26.63 |
28.71 |
35.00 |
37.44 |
41.45 |
|
Gross (M USD) |
14.91 |
16.15 |
17.23 |
20.51 |
22.87 |
24.59 |
|
Gross Margin |
61.68% |
60.64% |
60.00% |
58.60% |
61.07% |
59.33% |
The market value of HasOfferings by TUNE has increased from $24.17 million in 2018 to $41.45 million in 2023. The growth rate was 10.16% in 2019, decreased to 7.80% in 2020, significantly increased to 21.91% in 2021, but fell back to 6.98% in 2022, and finally rebounded to 10.70% in 2023. HasOfferings by TUNE experienced significant market expansion in 2021, with a growth rate reaching a high point of 21.91%. Although the growth rate has decreased in 2022, the growth rate will rise again in 2023.
Figure HasOffers by TUNE Value and Growth Rate
