The major players in the cream liqueur market include Diageo (Baileys), Distell (Amarula), E. & J. Gallo Winery (RumChata), etc.
1 Diageo (Baileys) Cream Liqueur Analysis
Diageo, the parent company of Baileys Irish Cream, is a British multinational alcoholic beverage company established in 1997. With a broad portfolio of over 200 brands, Diageo operates in more than 180 countries and regions, offering a diverse range of liquor and beer products. Headquartered in the UK, Diageo has a global market distribution, making it a significant player in the global alcoholic beverage industry.
Table Diageo (Baileys) Basic Information
Item | Description | |
1 | Company Name | Diageo (Baileys) |
2 | Website | |
3 | Established Time | 1997 |
4 | Business Overview | Founded in 1997, Diageo is a British multinational alcoholic beverage company. Diageo has more than 200 brands and sales products in more than 180 countries/regions. The product portfolio is very wide, covering liquor and beer. |
5 | Headquarters | U.K. |
6 | Market Distribution | Worldwide |
Baileys Original Irish Cream is the flagship product of Diageo in the cream liqueur market. It is a blend of premium Irish whiskey, Irish cream, and rich chocolate and vanilla flavors.
Table Product and Services
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Baileys Original Irish Cream One of life’s most delightful treats, Baileys Original Irish Cream is the sweetest combination of premium Irish whiskey and spirits, Irish cream, and rich chocolate and vanilla flavors. The product can be served neat over ice, shaken into cocktails, poured over ice cream, and more. |
From 2019 to 2024, Diageo (Baileys) has shown a consistent growth in sales volume, with a slight decrease in 2020, followed by a steady increase up to 2024. The price per 9-liter case has also seen an upward trend, starting at $100.3 in 2019 and projected to reach $111.0 in 2024.
Table Diageo (Baileys) Cream Liqueur Sales, Price, Revenue, Gross and Gross Margin (2019-2024)
Diageo (Baileys) | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
Sales (K 9L Cases) | 7420 | 7120 | 8824 | 8842 | 8605 | 9087 |
Price (USD/9L Cases) | 100.3 | 100.1 | 102.8 | 104.1 | 112.4 | 111.0 |
Revenue (M USD) | 744.01 | 712.79 | 907.25 | 920.45 | 967.00 | 1008.84 |
Gross (M USD) | 418.95 | 387.58 | 506.84 | 509.30 | 540.75 | 568.50 |
Gross Margin | 56.31% | 54.38% | 55.87% | 55.33% | 55.92% | 56.35% |
In 2024, Diageo (Baileys) has maintained a strong market presence with a significant share of 49.99% in the cream liqueur market. Their sales growth rate and revenue market share illustrate the brand’s dominance and consumer preference.
Figure Diageo (Baileys) Revenue Market Share 2019-2024
2 Distell (Amarula) Cream Liqueur Analysis
Distell Group Limited, commonly known as Distell, is a South African-based global business that produces and distributes a broad range of award-winning alcoholic brands. Established in 2000, Distell has grown to become a significant player in the global alcoholic beverage market, with its products available worldwide. The company is known for brands such as Amarula, among others, and has a strong presence in the cream liqueur category.
Table Distell (Amarula) Basic Information
Item | Description | |
1 | Company Name | Distell (Amarula) |
2 | Website | |
3 | Established Time | 2000 |
4 | Business Overview | Distell Group Limited, commonly known as Distell. Distell is a South African-based global business producing and distributing a broad range of award-winning alcohol brands. Some of these brands include Amarula, Savanna, Hunter’s Dry, Durbanville Hills and Nederburg. |
5 | Headquarters | South Africa |
6 | Market Distribution | Worldwide |
Amarula is the flagship cream liqueur product of Distell. It is characterized by its velvety dairy milk chocolate that complements the distinctive flavor of Marula fruit spirit.
Table Product and Services
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Velvety dairy milk chocolate compliments the distinctive flavor of Marula fruit spirit in Amarula Chocolate cream liqueur. Carefully crafted with fragrant cocoa powder using sustainably sourced real African Cocoa beans. Shake well to blend the real cocoa and release the fullness of the chocolate taste experience. Serve as is chilled over ice or in a decadent milkshake with vanilla ice cream and chocolate sprinkles. ABV:15.5% |
From 2019 to 2024, Distell (Amarula) has demonstrated a consistent increase in sales volume, with a notable surge from 939 K 9L Cases in 2020 to 1611 in 2024. The price per 9-liter case has also seen an upward trend, starting at $99.2 in 2019 and projected to reach $110.4 in 2024. This indicates a strategic pricing approach aimed at capitalizing on the brand’s market position. Revenue has followed a similar increasing pattern, reaching $177.85 million in 2024, up from $103.13 million in 2019. The gross margin has fluctuated slightly but remained relatively stable around 51%, suggesting that Distell maintains a consistent profit level despite potential market pressures.
Table Distell (Amarula) Cream Liqueur Sales, Price, Revenue, Gross and Gross Margin (2019-2024)
Distell (Amarula) | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
Sales (K 9L Cases) | 1040 | 939 | 1211 | 1365 | 1493 | 1611 |
Price (USD/9L Cases) | 99.2 | 98.5 | 103.8 | 108.9 | 113.0 | 110.4 |
Revenue (M USD) | 103.13 | 92.56 | 125.69 | 148.65 | 168.69 | 177.85 |
Gross (M USD) | 52.91 | 47.73 | 63.51 | 76.23 | 85.69 | 90.98 |
Gross Margin | 51.31% | 51.56% | 50.53% | 51.28% | 50.80% | 51.16% |
Distell (Amarula) has demonstrated a consistent increase in its global revenue market share for cream liqueur from 2019 to 2024, growing from 7.17% to 8.81%. This upward trend indicates a strengthening presence and competitiveness in the international market. Despite being smaller than the market leader Diageo (Baileys), Amarula’s progress suggests effective market strategies and a growing consumer base.
Figure Distell (Amarula) Revenue Market Share 2019-2024
3 E. & J. Gallo Winery (RumChata) Cream Liqueur Analysis
E. & J. Gallo Winery, established in 1933, is a family-owned business that has grown into a global leader in the wine and spirits industry. With a diverse product range that includes wines, spirits, and cream liqueurs such as RumChata, Gallo Winery caters to a wide variety of consumer preferences and occasions. Headquartered in the USA, the company has a worldwide market distribution, making it a significant contributor to the global cream liqueur market.
Table E. & J. Gallo Winery (RumChata) Basic Information
Item | Description | |
1 | Company Name | E. & J. Gallo Winery (RumChata) |
2 | Website | |
3 | Established Time | 1933 |
4 | Business Overview | Founded in 1933, E. & J. Gallo Winery is a family-owned business and a global leader in the wine and spirits industry. E. & J. Gallo Winery offers wines and spirits for every occasion. The company’s product range includes Apothic, Barefoot Wine, Black Box, J Vineyards and Winery, La Marca Prosecco, Orin Swift, New Amsterdam Vodka, RumChata, High Noon, as well as partnerships with Allegrini, Argiano, The Dalmore, Diplomatico, Don Fulano and Grupo Montenegro. |
5 | Headquarters | USA |
6 | Market Distribution | Worldwide |
RumChata is the cream liqueur product offered by E. & J. Gallo Winery. It is a unique blend made with Caribbean rum, whipped cream, and authentic horchata spices, which include cinnamon, vanilla, and a sweet profile.
Table Product and Services
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Product Description RumChata is a unique cream liqueur made with Caribbean rum, whipped cream, and lots of authentic horchata spice. It has cinnamon, vanilla, and lots of sweetness. RumChata is very easy to drink due to its smooth taste. RumChata can be mixed with root beer to cool down, or mixed with coffee or hot chocolate for heat. RumChata can even add spice to cakes, pancakes, and bread pudding recipes. ABV: 13.75% |
Over the period from 2019 to 2024, E. & J. Gallo Winery (RumChata) has shown a gradual increase in sales volume, starting at 475 K 9L Cases in 2019 and projected to reach 625 in 2024. The price per 9-liter case has also increased from $92.1 in 2019 to $98.2 in 2024, indicating a strategic pricing approach that aligns with market demand and product positioning. The revenue has seen a corresponding growth, from $43.72 million in 2019 to a projected $61.33 million in 2024. The gross margin has fluctuated between 47.58% and 49.35%, averaging around 48.5%, which suggests that the company has been managing its costs effectively while maintaining a competitive price point in the market.
Table E. & J. Gallo Winery (RumChata) Cream Liqueur Sales, Price, Revenue, Gross and Gross Margin (2019-2024)
E. & J. Gallo Winery (RumChata) | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
Sales (K 9L Cases) | 475 | 456 | 516 | 558 | 594 | 625 |
Price (USD/9L Cases) | 92.1 | 91.0 | 97.6 | 95.5 | 101.3 | 98.2 |
Revenue (M USD) | 43.72 | 41.46 | 50.32 | 53.29 | 60.20 | 61.33 |
Gross (M USD) | 21.58 | 19.73 | 24.50 | 25.52 | 29.18 | 29.27 |
Gross Margin | 49.35% | 47.58% | 48.69% | 47.90% | 48.48% | 47.72% |
E. & J. Gallo Winery (RumChata) has maintained a relatively stable yet modest global revenue market share in the cream liqueur industry from 2019 to 2024. With a share consistently around 3%. Despite facing stiff competition, the brand has managed to carve out a niche for itself, offering a distinct product that stands out among cream liqueur options. This stable market share indicates the brand’s resilience and its capacity to retain consumer interest amidst a dynamic and competitive market landscape.
Figure E. & J. Gallo Winery (RumChata) Revenue Market Share 2019-2024
