1 Global Transactional and Marketing Emails Market Size (Revenue) and CAGR (2024-2033)
Global Transactional and Marketing Emails market generated revenue of USD 6909.34 Million in 2024 with a CAGR of 8.21% during 2024 to 2033.
The current situation of the Transactional and Marketing Emails market, as of 2024, shows a robust growth trajectory. The market has been expanding consistently, with a significant increase in the adoption of both transactional and marketing emails across various regions and applications. Large enterprises and SMEs alike have recognized the value of these communication tools for enhancing customer engagement, driving brand awareness, and facilitating business transactions.
In 2024, the market reached a substantial milestone with a total value of 6909.34 million USD, reflecting a healthy growth rate from previous years. This growth can be attributed to several factors, including the increasing digitalization of businesses, the need for personalized customer communication, and the effectiveness of email marketing in driving conversions and sales.
The market is also witnessing a shift towards more sophisticated and integrated email solutions that offer advanced analytics, automation, and personalization features. This trend is driven by the evolving needs of businesses to stay competitive in a digital-first world and to better understand and engage with their customers.
Figure Global Transactional and Marketing Emails Market Size (M USD) Outlook (2024-2033)
2 Transactional and Marketing Emails Industry Development
Table Transactional and Marketing Emails Industry Development
Item | Description |
General Overview | From 2020 to 2021, COVID-19 is the main reason for the dramatic changes in industry conditions. As of October 27, 2020, a total of 43,776,587 COVID-19 cases have been confirmed worldwide. The World Bank predicted in the Global Economic Outlook released on June 8 that by 2020, the global economy will decline by 5.2 percentage points. The deterioration of the global economy will inevitably affect various industries. |
The sending volume is not far from the normal value | Due to the widespread impact of COVID-19, some organizations are focusing on cutting costs to maintain their business. Therefore, many companies are adopting trading and marketing email platforms to maintain operations and manage transactions. After the pandemic, people are increasingly worried about reducing operating costs, which is actively shaping the market prospects of transaction and marketing email in all regions. The COVID-19 outbreak is expected to have a positive impact on the trading and marketing email market. But small trading and marketing email companies and start-up companies may be at risk. Although sales revenue and fund-raising provide a buffer for overcoming difficulties, the company’s problems are likely to be exposed because the budget cannot be changed in the short term. |
Impact from the Long-term | When the COVID-19 pandemic ends, the remote working model and the risks established with remote employees will not end. However, after the outbreak of the epidemic, the governments of many countries have introduced a series of policies and plans to help the economy recover and plan to make key investments and support in their fields, which will undoubtedly continue to promote the development of the trading and marketing email market. The trading and marketing email industry has an immeasurable long-term impact. Trading and marketing email companies should take steps to overcome this universality and survive |
3 Global Transactional and Marketing Emails Market by Type in 2024
The global Transactional and Marketing Emails market is segmented into two primary product types: Transactional Emails and Marketing Emails.
Transactional Emails
Transactional emails are automated messages triggered by specific actions or events within a service or application. These emails are designed to facilitate direct communication between a sender and a recipient, often related to transactions, confirmations, or notifications. Examples include order confirmations, password resets, and shipping updates. In 2024, the market size for transactional emails was 1373.53 million USD, representing a significant portion of the overall market.
Marketing Emails
Marketing emails, on the other hand, are used to promote products, services, or brand awareness. They are strategic communications aimed at engaging customers, driving conversions, and building long-term relationships. Types of marketing emails include newsletters, event invitations, product updates, and targeted campaigns. In 2024, the market size for marketing emails was 5535.80 million USD, significantly larger than that of transactional emails.
Regarding growth rates, the market for transactional emails is forecasted to grow at a Compound Annual Growth Rate (CAGR) of 8.16% from 2024 to 2025. In contrast, the marketing emails segment is expected to grow at a slightly faster CAGR of 8.22% over the same period. This suggests that while marketing emails currently hold a larger market share, both segments are experiencing robust growth, with marketing emails maintaining a slight edge in growth velocity.
Table Global Transactional and Marketing Emails Market Size and Share by Type in 2024
Type | Revenue (M USD) | Market Share (%) |
|---|---|---|
Transactions | 1373.53 | 19.88 |
Marketing | 5535.80 | 80.12 |
Total | 6909.34 | 100.0 |
4 Global Transactional and Marketing Emails Market by Application in 2024
The applications of Transactional and Marketing Emails span across various business segments, with Large Enterprises and SMEs (Small and Medium-sized Enterprises) being the primary users.
Large Enterprises
Large enterprises utilize transactional and marketing emails to manage complex customer relationships, drive brand loyalty, and facilitate large-scale transactions. These organizations often have extensive resources and sophisticated marketing strategies, making email a critical tool for customer engagement and transaction management. In 2024, the market size for large enterprises was 2148.27 million USD, reflecting their significant investment in email marketing and transactional communication.
SMEs
SMEs, despite having smaller budgets, rely heavily on transactional and marketing emails to build brand awareness, engage with customers, and drive sales. The flexibility and cost-effectiveness of email make it an ideal marketing channel for SMEs to reach a wide audience and foster customer relationships. In 2024, the market size for SMEs was 4761.07 million USD, indicating a substantial reliance on email marketing for their business growth.
Regarding growth rates, the market for large enterprises is expected to grow at a CAGR of 7.78% from 2024 to 2025. In contrast, SMEs are forecasted to grow at a slightly faster CAGR of 8.40% over the same period. This indicates that while SMEs currently have a larger market share, they are also experiencing a slightly higher growth rate, suggesting a continued expansion of email marketing adoption among smaller businesses.
Table Global Transactional and Marketing Emails Market Size and Share by Application in 2024
Application | Revenue (M USD) | Market Share (%) |
|---|---|---|
Large Enterprises | 2148.27 | 31.09 |
SMEs | 4761.07 | 68.91 |
Total | 6909.34 | 100.0 |
5 Global Transactional and Marketing Emails Market by Region in 2024
The global Transactional and Marketing Emails market in 2024 was characterized by diverse regional dynamics, with each region contributing uniquely to the overall market size and growth. The market was spread across several key regions, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
North America
North America has traditionally been a dominant player in the Transactional and Marketing Emails market. In 2024, the region’s market size reached 3086.76 million USD. The region’s robust market can be attributed to its advanced technological infrastructure, a high rate of digital literacy, and a strong presence of large enterprises and SMEs that rely heavily on email marketing for customer engagement and transaction management. The United States, in particular, has been a significant contributor to this market, with a large number of tech-savvy businesses and a culture of innovation that fosters the adoption of advanced email marketing solutions.
Europe
Europe also played a crucial role in the global market, with a 2024 market size of 2025.19 million USD. European countries such as Germany, the UK, and France have a mature market for email services, driven by a high demand for personalized and effective communication strategies. The region’s market is characterized by a strong focus on data privacy and regulatory compliance, which has led to the adoption of sophisticated email marketing tools that ensure adherence to strict data protection standards.
Asia-Pacific
The Asia-Pacific region emerged as a significant market, with a 2024 market size of 1352.38 million USD. This region’s growth is fueled by the rapid digital transformation of businesses, increasing internet penetration, and a growing number of SMEs leveraging email marketing to expand their customer base. Countries like China, Japan, and India have shown remarkable growth in the adoption of transactional and marketing emails, driven by the need to stay competitive in a global market and to enhance customer engagement.
South America
South America’s market size in 2024 was 250.24 million USD. The region has been experiencing a steady growth in the use of email marketing, primarily due to the expansion of e-commerce and the increasing importance of digital marketing in business strategies. Brazil, Argentina, and other countries in the region are focusing on improving their digital infrastructure, which is expected to further boost the market for transactional and marketing emails.
Middle East & Africa
The Middle East & Africa region had a market size of 194.77 million USD in 2024. While this region is relatively smaller compared to others, it is growing at a significant pace. The growth is driven by the increasing adoption of digital technologies and the need for businesses to connect with a global audience. Countries like Saudi Arabia and the UAE are leading the way in the region, with a focus on modernizing their marketing strategies and embracing digital communication channels.
However, the fastest-growing region was the Asia-Pacific, with a growth rate that outpaced other regions. The rapid digital transformation, increasing internet penetration, and the growing number of businesses looking to expand their online presence have contributed to the region’s high growth rate. This trend is expected to continue as more businesses in the Asia-Pacific region recognize the value of transactional and marketing emails in driving business growth.
Table Global Transactional and Marketing Emails Market Size, Region Wise in 2024
Region | Revenue (M USD) | Market Share (%) |
|---|---|---|
North America | 3086.76 | 44.68 |
Europe | 2025.19 | 29.31 |
Asia-Pacific | 1352.38 | 19.57 |
South America | 250.24 | 3.62 |
Middle East & Africa | 194.77 | 2.82 |
Total | 6909.34 | 100.0 |
Figure Global Transactional and Marketing Emails Market Revenue Share by Region Wise in 2024
6 Global Transactional and Marketing Emails Market Top 3 Players
Company Introduction and Business Overview: MailChimp is an American marketing automation platform and email marketing service provider. Founded in 2001, it has grown to become one of the most recognized names in the industry. MailChimp offers a comprehensive suite of tools designed to help businesses of all sizes create, send, and track email campaigns. The platform is known for its user-friendly interface, robust analytics, and powerful automation features, making it a popular choice for both beginners and experienced marketers.
Products Offered:
- Email Marketing: Tools for creating and sending personalized email campaigns.
- Marketing Automation: Features for automating marketing workflows and customer journeys.
- Transactional Emails: Solutions for sending transactional messages such as order confirmations and password resets.
- Landing Pages and Forms: Tools for creating and hosting landing pages and forms to capture leads.
Revenue in 2020: In 2020, MailChimp reported a revenue of 741.63 million USD, reflecting its strong market position and continued growth in the email marketing sector.
Company Introduction and Business Overview: Constant Contact, an online marketing company, was founded in 1995 and later acquired by Endurance International in 2015. The company offers a suite of online marketing tools designed to help small businesses and organizations build and manage their email marketing campaigns. Constant Contact is known for its easy-to-use platform, which allows users to create professional-looking emails without the need for advanced technical skills.
Products Offered:
- Email Marketing: Tools for designing and sending effective email campaigns.
- Contact Management: Features for organizing and segmenting contact lists.
- Social Media Marketing: Tools for integrating email marketing with social media platforms.
- Event Marketing: Solutions for promoting and managing events through email.
Revenue in 2020: In 2020, Constant Contact reported a revenue of 402.40 million USD, demonstrating its continued relevance in the market and its ability to serve the needs of small businesses effectively.
Company Introduction and Business Overview: CM Group, through its subsidiary Campaign Monitor, is a leading provider of email marketing solutions. Founded in 2008, the company has established itself as a key player in the email marketing industry, offering a range of services designed to help businesses of all sizes create, send, and track effective email campaigns. Campaign Monitor is known for its user-friendly interface, powerful analytics, and robust email design tools, making it a popular choice for marketers and businesses looking to enhance their email marketing efforts.
Products Offered:
- Email Marketing Platform: This is the core product of Campaign Monitor, providing users with a powerful and intuitive interface to create, send, and track email campaigns. The platform offers a range of features such as drag-and-drop email builders, customizable templates, and advanced segmentation tools to help users create personalized and engaging emails.
- Analytics and Reporting: Campaign Monitor provides detailed analytics and reporting tools that allow users to track the performance of their email campaigns. Users can monitor metrics such as open rates, click-through rates, and conversion rates, which are crucial for understanding the effectiveness of their campaigns and making data-driven decisions.
- Integration Capabilities: The platform offers seamless integration with a variety of third-party applications and services, such as CRM systems, e-commerce platforms, and marketing automation tools. This integration capability allows users to streamline their marketing workflows and enhance the overall effectiveness of their marketing strategies.
- Dedicated IP Addresses and Sender Authentication: To ensure high deliverability rates, Campaign Monitor provides dedicated IP addresses and advanced sender authentication features. These tools help businesses maintain a good sender reputation, ensuring that their emails reach the inbox of recipients rather than being marked as spam.
- Customer Support: Campaign Monitor is known for its excellent customer support, offering users access to a team of experts who can provide guidance and assistance with any issues or questions related to email marketing. This support is crucial for users, especially those who are new to email marketing or face technical challenges.
Revenue in 2020: CM Group (Campaign Monitor) reported a revenue of 176.85 million USD. This revenue figure reflects the company’s strong market position and its ability to provide valuable email marketing solutions to a wide range of clients. The growth in revenue can be attributed to the increasing demand for effective email marketing tools, the company’s continuous innovation in product features, and its focus on customer satisfaction and support.
Table Global Transactional and Marketing Emails Revenue of Top3 Players in 2020
Company | 2020 |
MailChimp | 14.68% |
Constant Contact (Endurance) | 7.96% |
CM Group (Campaign Monitor) | 3.50% |