Team Sports Apparel Market Size, Growth Trends & Insights Analysis Report by Type (Athleisure, Base-layer, Outerwear and Uniforms), by Application (Offline Retail Stores and Online Retail Stores), by Region and Competitive Landscape Forecasts, 2025 – 2033

Global Team Sports Apparel market generated revenue of USD 4634.07 Million in 2024 with a CAGR of 5.77% during 2024 to 2033.

The current situation of the Team Sports Apparel market is characterized by a robust and dynamic environment. The market has been driven by several key factors, including the increasing health consciousness among consumers, the growing popularity of team sports, and the continuous innovation in product technology. The market is also influenced by the performance and brand reputation of the companies involved. With the forecasted CAGR of 5.77% from 2024 to 2033, the market is expected to maintain a steady growth pace, reflecting its resilience and adaptability to changing consumer demands and economic conditions. The major players in the market, such as Nike, Adidas AG, and Under Armour, continue to dominate with their strong market shares, while also facing competition from emerging brands and the challenges posed by the COVID-19 pandemic. Despite these challenges, the market has shown signs of recovery and growth, particularly with the increasing adoption of online retail channels and the potential for further expansion in emerging markets.

Global Team Sports Apparel Market Size (M USD) Outlook (2024-2033)

Market Drivers

Description

With the continuous increase of health awareness, the formation of the sports institute team provides development drivers for the Team Sports Apparel market

In today’s world, people have more knowledge and awareness of health and wellness, which motivates them to adopt different fitness activities. This has stimulated people’s interest in outdoor sports, such as Hockey, Lacrosse, and Baseball. Therefore, with the support of national governments for sports, various universities, primary and secondary schools, and other associations have an increasing demand for sports team formation, which provides a wide range of downstream application markets for Team Sports Apparel.

Sports sponsorship boosts the brand image of Team Sports Apparel company

As a joint point of equality and mutual assistance between sports and economy, sports sponsorship can play a dual role in promoting the common development of sports and economy, so it is very popular. With the development of society, sports are becoming more and more appealing. Under the stimulation of advertising effects and excess profits, sports sponsorship has received more and more attention and has been developing rapidly.

One of the most obvious benefits of sports sponsorship is that the company can effectively improve the company’s image and product brand awareness by linking with a certain sports asset. For example, by providing a considerable amount of funds to the IOC throughout the year to support the progress of the Olympics and the necessary expenditures of the IOC, a “partnership” has been established with the IOC. Then, the products produced by these companies, the packaging can be marked with the five-ring logo of the International Olympic Committee and become the designated product of the International Olympic Committee, and this product is the only designated product with exclusiveness.

These companies are undoubtedly extremely lucrative in the development of the intangible assets of the Olympic Movement. First, due to the unprecedented appeal and attractiveness of the Olympic Games, the popularity of these products can be consolidated and newly improved; second, the reputation of these products can be greatly improved, because the Olympic Games is the highest level of competition in the world today. The requirements of human body quality are extremely high. Generally speaking, all products chosen for Olympic athletes should be the world’s top products. Therefore, any product selected as a designated product for the Olympic Games “means that the product is a world-renowned product.” This undoubtedly has a good effect on the improvement of corporate image. All in all, the most exciting benefit of sports sponsorship is that it is very efficient and can bring huge returns to sponsors.

Professional sports brands such as Nike, Adidas, and Li Ning adopt a “pyramid” brand promotion model. Pyramid refers to companies that shape the professional image of their products by sponsoring the Olympic Games, representative teams, and professional athletes, thereby influencing more professional and amateur athletes, and influencing the mass consumer group by satisfying the needs of consumers at this level. For example, Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.

Starting in 2020, Nike will become the Official Uniform and Footwear Supplier of MLB. All MLB on-field uniforms will feature the Nike swoosh, as will base-layer, game-day outerwear, and all training apparel for the 30 MLB clubs. These will further promote the development of the Team Sports Apparel market from the perspective of establishing a good brand image.

In 2024, the market was segmented into Athleisure, Base-layer, Outerwear, and Uniforms, with each category contributing significantly to the overall market value.

Athleisure refers to a type of hybrid clothing designed for both athletic activities and casual wear. This category includes items such as yoga pants, tights, sneakers, leggings, and shorts that are characterized by their fashionable and comfortable design. In 2024, the Athleisure market was valued at 944.39 million USD, holding a market share of approximately 20.3%. The growth rate of Athleisure was steady, reflecting its continued popularity among consumers who seek versatile and stylish athletic wear.

Base-layer clothing, also known as compression wear, is designed to be worn under jerseys and is made from moisture-wicking materials that absorb perspiration. This helps athletes stay dry and comfortable during games. The Base-layer market in 2024 was valued at 1,383.56 million USD, accounting for about 30.0% of the total market share. It was the product type with the largest market share, indicating its essential role in team sports apparel. The growth rate of Base-layer was also significant, driven by the increasing awareness of the benefits of performance-enhancing clothing among athletes and sports enthusiasts.

Outerwear includes clothing designed to be worn outdoors, suitable for both formal and casual occasions, and can also serve as warm clothing during winter. In 2024, the Outerwear market was valued at 758.19 million USD, with a market share of around 16.3%. The growth rate of Outerwear was moderate, as it is often influenced by seasonal trends and the demand for protective clothing in various weather conditions.

Uniforms are a symbol of identity, unity, and equality in sports. They are designed with specific reasons in mind, such as optimal mobility for wrestlers or warm clothing for ice hockey players. The Uniforms market in 2024 was valued at 1,547.94 million USD, holding a market share of approximately 33.4%. Uniforms had the second-largest market share, highlighting their importance in team sports. The growth rate of Uniforms was also notable, as teams and leagues continue to invest in high-quality and distinctive uniforms to represent their brand and identity.

In summary, Base-layer had the largest market share in 2024, while Athleisure and Uniforms showed significant growth rates. The market dynamics of each product type were influenced by factors such as consumer preferences, technological advancements in fabric, and the evolving needs of athletes and sports teams.

Type

Market Size (M USD)

Market Share (%)

Athleisure

944.39

20.3

Base-layer

1,383.56

30.0

Outerwear

758.19

16.3

Uniforms

1,547.94

33.4

The Team Sports Apparel market is also differentiated by its applications, primarily Offline Retail Stores and Online Retail Stores.

Offline Retail Stores include sports goods retailers, department stores, hypermarkets, and supermarkets. These physical stores have traditionally been the primary channel for consumers to purchase team sports apparel. In 2024, Offline Retail Stores accounted for a market value of 3,127.06 million USD, representing a significant 67.5% of the total market share. The growth rate of Offline Retail Stores was relatively stable, as they continue to provide consumers with the opportunity to try on and purchase products in person, which is particularly important for athletic wear where fit and comfort are key considerations.

Online Retail Stores have gained prominence in recent years, offering the convenience of shopping from home and a wider selection of products. In 2024, the Online Retail Stores market was valued at 1,507.01 million USD, holding a market share of 32.5%. The growth rate of Online Retail Stores was the fastest among the applications, reflecting the increasing trend of consumers shopping online for team sports apparel. This growth can be attributed to the rise of e-commerce platforms, improved logistics and delivery services, and the ability to offer personalized shopping experiences and promotions.

In conclusion, Offline Retail Stores had the largest market share in 2024, but Online Retail Stores showed the fastest growth rate. The shift towards online shopping is expected to continue, driven by technological advancements and changing consumer behaviors. Both applications are essential for the distribution of team sports apparel, and their growth rates indicate the need for a balanced and integrated retail strategy to cater to the diverse needs of consumers.

Application

Market Size (M USD)

Market Share (%)

Offline Retail Stores

3,127.06

67.5

Online Retail Stores

1,507.01

32.5

The global Team Sports Apparel market in 2024 was a dynamic landscape, with various regions contributing significantly to its overall value. North America, Europe, China, Japan, the Middle East & Africa, India, and South America were the key regions analyzed in the report.

North America emerged as the largest regional market by revenue. This region’s dominance can be attributed to its well-established sports culture, high consumer spending power, and a strong presence of major sports apparel brands. The United States and Canada, in particular, have a robust sports infrastructure and a large number of professional and amateur sports teams, driving the demand for team sports apparel.

Europe followed closely with a market size of 1523.18 M USD. The region’s rich sporting history, particularly in football and other team sports, has fostered a strong market for sports apparel. Countries like the UK, Germany, and France have significant contributions to the European market, with a growing trend towards health and fitness also boosting the demand for team sports apparel.

China was a notable player with a market size of 482.60 M USD. As a rapidly developing economy, China has seen a surge in interest in sports and fitness activities. The government’s push for sports development and the increasing disposable income of the middle class have led to a growing market for team sports apparel. The Chinese market is also characterized by a strong domestic brand presence, alongside international brands tapping into the vast consumer base.

Japan, has a mature sports market. The country’s focus on quality and innovation in sports apparel has led to a stable demand for high-performance team sports apparel. Japanese consumers are known for their preference for premium products, which has attracted both domestic and international brands to invest in the market.

The Middle East & Africa region had a market size of 159.42 M USD. While the region is relatively smaller in comparison to others, it has shown potential for growth, particularly in countries with a growing interest in sports and increasing investment in sports infrastructure.

India, is one of the fastest-growing regions. The country’s large population and growing economy have led to an increased demand for sports apparel. The Indian market is characterized by a mix of traditional and modern sports culture, with a growing number of sports events and leagues driving the demand for team sports apparel.

South America, has a vibrant sports culture, particularly in football. The region’s passion for sports and the growing middle class have contributed to the market’s growth. Brazil and Argentina are key markets in South America, with a strong presence of both local and international sports apparel brands.

In terms of growth, Asia-Pacific regions, including China and India, showed the fastest growth rates. These regions are experiencing a sports boom, with increasing participation in sports activities and a growing awareness of the importance of sports apparel in enhancing performance and comfort.

Region

Market Size (M USD)

North America

1684.02

Europe

1523.18

China

482.60

Japan

237.74

Middle East & Africa

159.42

India

133.26

South America

206.07

Nike

Company Introduction and Business Overview: Nike is a global leader in the design, development, and marketing of sports apparel, footwear, and equipment. Founded in 1964, Nike has built a strong brand reputation for innovation and performance. The company operates in various segments, including North America, Europe, Middle East and Africa, Greater China, Asia Pacific, and Latin America.

Products Offered: Nike offers a wide range of team sports apparel, including football kits, basketball uniforms, running gear, and training apparel. Their products are known for their high-quality materials, innovative designs, and performance-enhancing features.

Revenue in 2020: In 2020, Nike’s revenue in the team sports apparel segment was 643.67 million USD, maintaining its position as the market leader.

Adidas AG

Company Introduction and Business Overview: Adidas, founded in 1949, is a renowned sports apparel company based in Germany. It is known for its commitment to sports performance and style. Adidas operates globally and offers a comprehensive range of sports products, including footwear, apparel, and accessories.

Products Offered: Adidas provides team sports apparel for various sports such as football, basketball, and tennis. Their products are designed to meet the needs of professional athletes and sports enthusiasts, focusing on comfort, durability, and performance.

Revenue in 2020: In 2020, Adidas AG’s revenue in the team sports apparel segment was 499.43 million USD, solidifying its position as a major player in the market.

Under Armour

Company Introduction and Business Overview: Under Armour, established in 1996, is a leading American sports apparel company. It is known for its high-performance athletic wear and innovative technologies that enhance athletes’ performance. Under Armour’s products are designed to meet the demands of professional and amateur athletes alike.

Products Offered: Under Armour offers a variety of team sports apparel, including compression gear, outerwear, and uniforms. Their products are recognized for their moisture-wicking technology and ergonomic design, which help athletes stay comfortable and focused during sports activities.

Revenue in 2020: In 2020, Under Armour’s revenue in the team sports apparel segment was 349.90 million USD, reflecting its strong market presence and brand loyalty.

Company

2020

Nike

17.22%

Adidas AG

13.36%

Under Armour

9.36%

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