1 Global Sweet Potato Fries Market Size (Value) and CAGR (2024-2033)
In 2024, the global Sweet Potato Fries market was valued at USD 2809.97 million, with a CAGR of 5.17% from 2024 to 2033.
Sweet Potato Fries usually are referring to sweet potatoes that are cut in typical french fry shapes and are either deep-fried or oven baked. Unlike the regular fried potato, sweet potato fries live up to their name by being much sweeter, and they may also have a creamier texture inside. It’s not uncommon to see garlic salt or chili seasonings added to these fries before cooking them, and people can dip them in ketchup, mustard, ranch dressing, or even blue cheese dressing.
Figure Global Sweet Potato Fries Market Size (M USD) and CAGR 2024-2033
2 Sweet Potato Fries Market Drivers
Popularity Among Young Consumers
Sweet Potato Fries have become a favorite among young people, particularly those with fast-paced lifestyles. The convenience and versatility of sweet potato fries make them an ideal snack or side dish for individuals who are constantly on the go. The appeal of sweet potato fries is further enhanced by their association with Western fast food, which has gained widespread acceptance globally. The ability to pair sweet potato fries with various dips and sauces also adds to their popularity, making them a favorite choice for casual snacking and family dinners.
Health Benefits of Sweet Potatoes
Sweet potatoes are known for their nutritional value, being rich in vitamins, minerals, and dietary fiber. This has positioned sweet potato fries as a healthier alternative to traditional potato fries, appealing to health-conscious consumers. The perception of sweet potato fries as a nutritious snack has driven their adoption, especially among those who are mindful of their dietary intake. The health benefits of sweet potatoes, such as their high vitamin A content and antioxidant properties, have also contributed to the positive image of sweet potato fries in the market.
Low Entry Barriers for Manufacturers
The production of sweet potato fries involves relatively simple processes and readily available raw materials. Sweet potatoes are widely cultivated and have a stable supply, making them an accessible and cost-effective ingredient for manufacturers. The production process is also highly automated, reducing labor costs and increasing efficiency. These factors have lowered the entry barriers for new players, encouraging more companies to enter the market and expand the product offerings.
3 Sweet Potato Fries Market Challenges
Healthy Eating Trends
The increasing awareness of healthy eating has led to a shift in consumer preferences towards low-calorie and low-fat foods. While sweet potatoes are nutritious, the frying process used to make sweet potato fries can result in a high-calorie product. This has led to concerns among health-conscious consumers, who may opt for alternative snacks with lower fat content. Manufacturers are thus under pressure to innovate and develop healthier frying methods or alternative cooking techniques to align with the growing health trend.
Competition from Traditional Potato Fries
Traditional potato fries have a long-standing presence in the market and are widely consumed globally. The popularity of potato fries poses a significant challenge to the sweet potato fries market. Potato fries are often seen as a more familiar and traditional choice, especially in fast-food outlets and restaurants. The lower cost and broader availability of potatoes also give potato fries a competitive edge. Sweet potato fries need to differentiate themselves through unique flavors, health benefits, and innovative marketing to gain a larger market share.
Seasonal Availability of Sweet Potatoes
The cultivation of sweet potatoes is subject to seasonal variations and weather conditions, which can impact their availability and price. Unlike potatoes, which can be grown in a wider range of climates, sweet potatoes require specific conditions for optimal growth. This can lead to supply chain disruptions and fluctuations in raw material costs. Manufacturers may need to invest in alternative sourcing strategies or develop storage solutions to ensure a consistent supply of sweet potatoes throughout the year.
4 Global Sweet Potato Fries Market Sales and Share by Type in 2024
In 2024, the total market volume for Sweet Potato Fries reached 1,478.7 K Tons, with Strip Sweet Potato Fries accounting for 1,128.7 K Tons (76.33% of the total market) and Irregular Sweet Potato Fries contributing 350.0 K Tons (23.67% of the total market). This segmentation reflects the diverse consumer demand for both uniform and uniquely shaped fries.
Strip Sweet Potato Fries are the most prevalent type in the market, characterized by their uniform, elongated shape. These fries are typically cut into straight strips with a consistent width, ranging from 6mm to 10mm. Their uniformity makes them ideal for standard cooking methods such as frying or baking, ensuring an even texture and appearance. This type of fry is popular in fast-food chains, restaurants, and home kitchens due to its versatility and ease of preparation. The crispy exterior and soft, sweet interior of strip fries make them a favorite for dipping, often served with ketchup, mustard, or other sauces. The widespread availability and appeal of Strip Sweet Potato Fries have solidified their dominant position in the market.
On the other hand, Irregular Sweet Potato Fries offer a unique and visually appealing alternative. These fries come in various shapes, including round pieces, waffle cuts, or irregular chunks, providing a distinct texture and appearance. While they may not have the uniformity of strip fries, irregular fries appeal to consumers seeking novelty and a more artisanal product. Their unique shapes and textures make them ideal for gourmet applications, specialty food stores, and consumers who enjoy experimenting with different flavors and presentations. Irregular fries are often positioned as premium products, commanding higher prices and targeting niche markets that value uniqueness and minimal processing.
Table Global Sweet Potato Fries Market Sales and Share by Type in 2024
|
Type |
Market Sales (K Tons) 2024 |
Market Share 2024 |
|
Strip Sweet Potato Fries |
1128.7 |
76.33% |
|
Irregular Sweet Potato Fries |
350.0 |
23.67% |
5 Global Sweet Potato Fries Market Sales and Share by Application in 2024
In 2024, the Offline Sales segment is expected to dominate with a market share of 81.67%, accounting for 1,207.6 K Tons of the total sales volume. This segment includes traditional retail channels such as supermarkets, grocery stores, and foodservice establishments. The popularity of Sweet Potato Fries in offline channels is attributed to their widespread availability and the convenience they offer to consumers who prefer immediate access to their favorite snacks. Offline sales also benefit from the tactile and visual appeal of in-store displays, which can drive impulse purchases.
On the other hand, Online Sales are gaining momentum, with a projected sales volume of 271.1 K Tons in 2024, representing 18.33% of the total market. The growth of online sales is driven by the increasing penetration of e-commerce platforms and the convenience they offer to consumers, especially in urban areas. Online sales provide a broader reach, allowing consumers to order Sweet Potato Fries from the comfort of their homes and have them delivered directly. This segment is also supported by the rise of food delivery services, which have become increasingly popular in recent years. The convenience and variety offered by online platforms are key factors driving the growth of this segment.
Table Global Sweet Potato Fries Market Sales and Share by Application in 2024
|
Application |
Market Sales (K Tons) 2024 |
Market Share 2024 |
|
Online Sales |
271.1 |
18.33% |
|
Offline Sales |
1207.6 |
81.67% |
6 Global Sweet Potato Fries Market Sales by Region in 2024
In 2024, the Asia-Pacific region is expected to be the largest market, with a sales volume of 877.2 K Tons, accounting for 59.32% of the global market. The region’s dominance is attributed to its large population, growing middle class, and increasing demand for convenient and ready-to-eat snacks. Countries like China, Japan, and South Korea are key drivers of this market, with significant consumption driven by both local and international fast-food chains. The Asia-Pacific region also benefits from technological advancements in food processing and distribution, which have enhanced the availability and quality of Sweet Potato Fries.
North America follows as the second-largest market, with a projected sales volume of 294.9 K Tons in 2024, representing 19.94% of the global market. The United States and Canada are the primary markets within this region, driven by a strong preference for fast food and snacks. The North American market benefits from a well-established foodservice industry and a high level of consumer awareness about the health benefits of sweet potatoes. Additionally, the region’s robust e-commerce infrastructure supports the growth of online sales, making Sweet Potato Fries accessible to a broader consumer base.
Europe is another significant market, with a projected sales volume of 124.8 K Tons in 2024, accounting for 8.44% of the global market. European consumers are known for their preference for high-quality and diverse food products. The market is driven by countries such as Germany, the UK, and France, where the demand for Sweet Potato Fries is supported by a growing health-conscious population and the increasing popularity of Western-style fast food. Europe also benefits from a strong retail sector, which supports both offline and online sales channels.
Figure Global Sweet Potato Fries Market Share by Region in 2024
7 Major Players in Global Sweet Potato Fries Market
7.1 Lamb Weston
Lamb Weston is a leading supplier of frozen potato, sweet potato, appetizer, and vegetable products to restaurants and retailers worldwide. Established in 1994 and headquartered in Eagle, Idaho, the company has a global market distribution network with manufacturing operations primarily located in the Pacific Northwest, specifically in the Columbia River Basin. Lamb Weston’s product portfolio includes a variety of sweet potato products such as Sweet Potato Dices, Crinkle Cut, Formed, Mashed, Strips, and Waffle Cuts. These products are marketed under the brand “Sweet Things®” and are known for their high quality and diverse range of flavors.
In the most recent fiscal year, Lamb Weston reported a revenue of USD 180.63 million from its Sweet Potato Fries business, reflecting a growth trend driven by increasing consumer demand for convenient and healthy snacks. The company’s gross margin stood at 24.01%. The company’s acquisition of Marvel Packers Pty Ltd in Australia further expanded its global footprint, enhancing its production capacity and market reach.
7.2 Simplot Food Group
Simplot Food Group is a major player in the global food industry, with a strong focus on frozen potato and sweet potato products. Founded in 1923 and headquartered in Boise, Idaho, the company has a significant presence in North America and operates manufacturing facilities in the United States, Argentina, and China. Simplot Food Group’s product portfolio includes a range of sweet potato products such as Sweet Potato Gems and Sweet Potato Straight Cut Fries, which are designed to cater to the growing demand for healthier and more versatile food options.
In the past year, Simplot Food Group achieved a revenue of USD 164.24 million from its Sweet Potato Fries business, showcasing its robust market position and consumer acceptance. The company’s gross margin was 21.27%. Simplot Food Group’s recent developments include strategic partnerships and expansions aimed at enhancing its product offerings and market coverage. The company’s acquisition of the Ore-Ida retail brand further solidified its position in the frozen food market, providing it with a broader range of products and a stronger foothold in the retail sector.
7.3 McCain Foods
McCain Foods is a global leader in the production and marketing of frozen French fries and potato specialties. Established in 1957 and headquartered in Florenceville-Bristol, New Brunswick, Canada, the company has a worldwide market distribution network with manufacturing facilities in Europe, North America, and Oceania. McCain Foods’ product portfolio includes a variety of sweet potato products such as Sweet Potato Regular Fries, Sweet Potato Cross Trax, and Sweet Potato Deep Groove Crinkle Fries. These products are known for their high quality, unique flavors, and innovative textures, making them popular choices among consumers.
In the most recent fiscal year, McCain Foods reported a revenue of USD 152.23 million from its Sweet Potato Fries business, highlighting its strong market position and growth potential. The company’s gross margin was 16.83%. McCain Foods’ recent developments include the acquisition of Scelta Products, a Netherlands-based producer of frozen foods. This acquisition has significantly expanded McCain’s product offerings in the frozen vegetable appetizer space, further strengthening its position in the global prepared appetizer market.