1 Global Sportswear Market Size (Revenue) and CAGR (2024-2033)
Global Sportswear market generated revenue of USD 253105 Million in 2024 with a CAGR of 8.66% during 2024 to 2033.
In 2024, the global sportswear market reached a total value of $253,105 million USD. This figure reflects the ongoing growth and expansion of the sportswear industry, driven by increasing consumer demand for high-performance athletic apparel and footwear. The market’s growth is further supported by rising health consciousness, the development of e-commerce channels, and the continuous innovation in sustainable materials.
Figure Global Sportswear Market Size (M USD) Outlook (2024-2033)
2 Sportswear Industry Drivers
Table Drivers
Drivers | Description |
National policies support the development of the sports and fitness industry | The fitness industry is a successful and promising business sector in many countries around the world. Therefore, various countries have introduced policies to support the development of the fitness industry. For example, on August 2, 2021, the U.S. Senate passed Bill 1301, the Promotion of Physical Activity in America Act. On August 3, 2021, the State Council issued the “National Fitness Plan (2021-2025)” to make arrangements for promoting a higher level of national fitness in the future to better meet the people’s fitness and health needs. Including the digital upgrading and transformation of more than 1,000 public sports venues; popularizing outdoor sports such as ice and snow, mountain outdoor, aviation, water, marathon, bicycles, cars, and motorcycles. The state’s support for the sports industry has largely improved the infrastructure for fitness activities. Taking China as an example, in order to improve the health quality of the people, the state has issued a number of policies to boost the development of the sports industry, and is committed to using policies to promote national fitness. In 2014, the State Council issued the Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption (Guo Fa (2014) No. 46) to further accelerate the development of the sports industry. In 2016, policies such as “National Fitness Plan (2016-2020)”, “Thirteenth Five-Year Plan for Sports Development” and “Healthy China 2030” Plan Outline were launched. According to statistics from the General Administration of Sports of China, China’s sports population (the number of people who regularly participate in physical exercise) will be about 430 million in 2020, and by 2030, the target number of people who regularly participate in physical exercise in China will reach 530 million. Therefore, with the support of a series of national policies, more and more people will participate in physical exercise. For fitness people, Sportswear is a must for physical exercise. Sportswear’s advantages such as sweat absorption, breathability, and quick-drying continue to attract the attention of fitness people. Therefore, the development of the sports and fitness industry has promoted the demand of the fitness crowd for Sportswear products, which is one of the driving forces for the development of the industry. |
Development of e-commerce channels | With the increase of Internet penetration, e-commerce has entered a period of rapid development, and e-commerce has greatly improved the benefits and efficiency of traditional business activities. With the development of the Internet, e-commerce channels have also become one of the important sales channels in the Sportswear industry. E-commerce channels have many advantages that traditional sales channels cannot match. Traditional sales channels are limited by sales locations and sales time. E-commerce channels conduct online sales based on online stores, breaking through the limitations of time and space and meeting the needs of various consumers to a greater extent. In addition, the speed of information dissemination on the Internet is much faster than that of traditional media. The breadth and effect of brand promotion through online platforms exceeds that of traditional sales promotion methods. With the development of big data, advertising to customers is more accurate. For example, the advent of advanced Internet-enabled trading platforms has made online shopping easy. Awareness of the convenience of online shopping continues to grow. The online sales platform offers a wide variety of products, and consumers can choose according to the price and quality of various Sportswear. Online sales platforms have improved the convenience of Sportswear purchases and promoted Sportswear sales through online channels. In general, the popularity of online sales platforms has promoted the development of the Sportswear industry. |
3 Global Sportswear Market by Type in 2024
The global sportswear market encompasses a diverse range of product types, each tailored to meet specific needs and preferences of consumers. In 2024, the market was segmented into several key product types: Footwear, Upper Garment, Under Clothing, Skirts, Hats, and Others.
Footwear is the largest and most significant segment in the sportswear market. It includes a wide variety of athletic shoes designed for different sports and activities, such as running, basketball, soccer, and more. In 2024, the Footwear segment accounted for approximately 55.17% of the global sportswear market value, making it the dominant product type. This segment’s market size reached $138,728 million USD, driven by the continuous demand for high-performance and durable shoes. The growth in this segment is attributed to technological advancements in shoe design, improved materials, and the increasing popularity of fitness activities that require specialized footwear.
Upper Garment refers to tops, jackets, and other upper-body sportswear designed for various sports and outdoor activities. This segment is characterized by its focus on functionality, comfort, and style. In 2024, the Upper Garment segment held a market share of 20.54%, with a market size of $53,390 million USD. The growth in this segment is driven by the increasing demand for versatile and high-performance tops that can be used for multiple sports and fitness activities. The Upper Garment segment is also notable for its innovation in materials, such as moisture-wicking fabrics and breathable textiles, which enhance user comfort and performance.
Under Clothing includes sport-specific undergarments designed to provide support, comfort, and moisture management. This segment is essential for athletes and fitness enthusiasts who require specialized undergarments to enhance their performance. In 2024, Under Clothing accounted for 18.10% of the global sportswear market, with a market size of $45,494 million USD. The growth in this segment is driven by the increasing awareness of the importance of proper undergarments in sports and fitness activities, as well as the development of advanced materials that offer better support and comfort.
Skirts represent a niche segment in the sportswear market, primarily targeting female consumers. These skirts are designed to combine fashion and functionality, making them suitable for sports and casual wear. In 2024, the Skirts segment held a market share of 1.30%, with a market size of $3,290 million USD. While this segment is relatively small compared to others, it has shown steady growth due to the increasing participation of women in sports and the demand for stylish yet functional athletic wear.
Hats are another niche segment in the sportswear market, offering a wide range of headwear designed for various sports and outdoor activities. These hats are known for their durability, comfort, and ability to protect from the sun. In 2024, the Hats segment accounted for 3.76% of the global sportswear market, with a market size of $9,447 million USD. The growth in this segment is driven by the increasing popularity of outdoor activities and the need for protective headwear.
Among these product types, Footwear had the largest market share in 2024, driven by its essential role in various sports and fitness activities. However, the fastest-growing segment was Upper Garment, which saw significant expansion due to the increasing demand for versatile and high-performance tops. The Upper Garment segment’s growth rate was driven by continuous innovation in materials and design, making it a key area of focus for manufacturers and investors.
Table Global Sportswear Market Size and Share by Type in 2024
Product Type | Market Size (M USD) | Market Share (%) |
|---|---|---|
Footwear | 138,728 | 55.17 |
Upper Garment | 53,390 | 20.54 |
Under Clothing | 45,494 | 18.10 |
Skirts | 3,290 | 1.30 |
Hats | 9,447 | 3.76 |
Others | 2,756 | 1.14 |
Total | 253,105 | 100.00 |
4 Global Sportswear Market by Application in 2024
The global sportswear market is also segmented by its applications, primarily targeting two main consumer groups: Men and Women.
Men’s Sportswear is the largest application segment, driven by the high demand for athletic apparel and footwear among male consumers. In 2024, Men’s Sportswear accounted for 68.66% of the global sportswear market, with a market size of $177,432 million USD. The growth in this segment is attributed to the increasing participation of men in various sports and fitness activities, as well as the demand for high-performance and durable sportswear. Men’s sportswear is characterized by its focus on functionality, durability, and style, with a wide range of products available for different sports and activities.
Women’s Sportswear is the second-largest application segment, driven by the growing participation of women in sports and fitness activities. In 2024, Women’s Sportswear accounted for 31.34% of the global sportswear market, with a market size of $75,673 million USD. The growth in this segment is driven by the increasing demand for stylish yet functional athletic wear, as well as the development of specialized products for women’s sports. Women’s sportswear is characterized by its focus on comfort, support, and fashion, with a wide range of products available for different sports and activities.
Among these application segments, Men’s Sportswear had the largest market share in 2024, driven by the high demand for athletic apparel and footwear among male consumers. However, Women’s Sportswear showed a faster growth rate, driven by the increasing participation of women in sports and the demand for specialized products. The Women’s Sportswear segment’s growth rate was particularly notable due to the continuous innovation in materials and design, making it a key area of focus for manufacturers and investors.
Table Global Sportswear Market Size and Share by Application in 2024
Application | Market Size (M USD) | Market Share (%) |
|---|---|---|
Men | 177,432 | 68.66 |
Women | 75,673 | 31.34 |
Total | 253,105 | 100.00 |
5 Global Sportswear Market by Region in 2024
In 2024, the global sportswear market exhibited significant regional disparities in terms of market size and growth rates. The market was dominated by several key regions, each contributing uniquely to the overall industry dynamics. China emerged as the largest regional market by revenue. This dominant position was attributed to China’s vast consumer base, growing middle class, and increasing demand for high-quality sportswear. The Chinese market’s size reached $97019 million USD, reflecting its robust domestic consumption and expanding export capabilities.
Europe followed as the second-largest regional market. The European market’s size stood at $15970 million USD, driven by strong consumer demand for high-performance sportswear and a well-established retail infrastructure. The region’s growth was supported by the increasing popularity of fitness activities, the development of sustainable materials, and the presence of major sportswear brands with a strong foothold in the market.
North America, while smaller in market share compared to China and Europe, remained a significant player. The North American market size was $7965 million USD in 2024. The region’s growth was driven by technological advancements, a mature retail environment, and strong consumer purchasing power. The United States, in particular, played a crucial role in driving the North American market, with major brands such as Nike and Under Armour contributing significantly to the region’s sportswear consumption.
Table Global Sportswear Market Size, Region Wise in 2024
Region | Market Size (M USD) |
|---|---|
North America | 7965 |
Europe | 15970 |
China | 97019 |
Japan | 2318 |
Middle East & Africa | 11748 |
India | 21529 |
South America | 12284 |
Total | 253,105 |
6 Global Sportswear Market Top 3 Players
Nike, Inc. is a global leader in the sportswear industry, known for its high-performance athletic footwear, apparel, and accessories. Founded in 1964, Nike has a worldwide presence, with manufacturing facilities and sales regions spanning across multiple continents. In 2024, Nike’s revenue reached $44,487 million USD, accounting for 20.98% of the global sportswear market. Nike’s product portfolio includes a wide range of athletic footwear, such as running shoes, basketball shoes, and training shoes, as well as sportswear like jerseys, tracksuits, and accessories. The company’s success is driven by its commitment to innovation, sustainability, and athlete-centric design. Nike’s “Just Do It” slogan and its partnerships with top athletes and sports teams have further solidified its brand identity and market position.
Adidas AG is another major player in the global sportswear market, with a strong focus on performance-driven products. Founded in 1989, Adidas is headquartered in Herzogenaurach, Germany, and operates worldwide. In 2024, Adidas generated a revenue of $21,093 million USD, holding a market share of 9.95%. Adidas offers a comprehensive range of sportswear, including running shoes, soccer boots, and fitness apparel. The company is renowned for its innovative technologies, such as Boost cushioning and Primeknit materials, which enhance comfort and performance. Adidas’s commitment to sustainability is also evident through its efforts to use recycled materials in its products. The brand’s partnerships with major sports events and athletes have further strengthened its market presence and consumer appeal.
VF Corporation is a leading international apparel company with a diverse portfolio of brands across various categories, including sportswear. Founded in 1899, VF Corporation is headquartered in Greensboro, North Carolina, USA. In 2024, the company’s revenue reached $12,045 million USD, accounting for 5.68% of the global sportswear market. VF Corporation’s product offerings include a wide range of sportswear, such as outdoor apparel, hiking gear, and performance footwear. The company’s brands, such as The North Face and Vans, are well-known for their durability, functionality, and style. VF Corporation’s success is driven by its ability to innovate and adapt to changing consumer preferences, as well as its strong focus on sustainability and corporate responsibility.
Table Global Sportswear Revenue of Top3 Players in 2022
Company | 2022 |
Nike | 20.98% |
Adidas | 9.95% |
VF Corporation | 5.68% |