1 Global Reusable Shopping Bag Market Insight Analysis
The global reusable shopping bag market is valued at USD 9,941.3 million in 2024, with a CAGR of 8.54% from 2024 to 2033.
Reusable shopping bags, defined as bags that can be used multiple times, are an eco-friendly alternative to single-use paper or plastic bags. They are typically made from durable materials such as polypropylene, polyester, jute, and cotton. These bags are not only environmentally sustainable but also offer practical benefits such as durability and reusability, making them a popular choice for consumers.
Figure Global Reusable Shopping Bag Market Size (M USD) and CAGR (2024-2033)

2 Reusable Shopping Bag Market Growth Drivers and Restraints
Policy support: Environmental protection has become the focus of attention of countries around the world. Reusable shopping bags have a positive impact on the environment and are in line with the concept of environmental protection. Therefore, they have received strong support at the policy level. Many countries and regions have introduced relevant policies to restrict or impose taxes on the use of disposable plastic bags and encourage consumers to use reusable shopping bags, which has created a good policy environment for the development of this market and promoted the growth of market demand.
Wide downstream demand: With the continuous improvement of people’s environmental awareness, reusable shopping bags are favored in many industries such as food services, retail, and clothing. Consumers’ recognition of environmentally friendly products has gradually increased, and they are more willing to choose to use reusable shopping bags to reduce environmental pollution.
The continuous development of social economy has significantly improved people’s quality of life, increased personal disposable income, and enhanced purchasing power, which has stimulated the development of related industries, and the demand for shopping bags in these industries has also increased accordingly. In the clothing industry, as people buy clothes more frequently, the demand for reusable shopping bags is also growing, which has strongly promoted the development of the reusable shopping bag market.
Restrictions on production costs: The main raw materials for reusable shopping bags include polypropylene, polyester, jute and cotton. Among them, the prices of polyester and polypropylene are greatly affected by the fluctuations of the petrochemical industry. When oil prices rise, the prices of polypropylene and polyester rise accordingly, which directly leads to an increase in the raw material costs of reusable shopping bag manufacturers.
The increase in production costs has compressed the profit margins of enterprises, making them more passive in product pricing. If product prices are raised, the market competitiveness of products may be reduced and sales profits may be affected; if prices remain unchanged, the profitability of enterprises will be affected, which in turn limits the development of the industry.
Fierce competition in the industry: The technical threshold of the reusable shopping bag industry is relatively low, and the profit margin is large, which has attracted many companies to enter the market. This has made the industry competition more intense and the market competition pattern complex. In order to compete for market share, many companies have continuously increased their investment in research and development, product innovation, channel construction and customer relationship management.
New entrants may adopt a low-price competition strategy, resulting in market price fluctuations and affecting the overall profit level of the industry. In order to reduce costs, some companies may ignore product quality, which not only harms the interests of consumers, but also is not conducive to the healthy development of the industry.
3 Technological Innovations in the Reusable Shopping Bag Market
Raw material innovation: Enterprises are constantly exploring innovation in the selection of raw materials for reusable shopping bags. In addition to traditional materials such as polypropylene, polyester, jute and cotton, some enterprises have begun to try to use new environmentally friendly materials, such as RPET materials made from recycled plastic bottles. This material is not only environmentally friendly, but also relatively low in cost and has good market prospects. Some enterprises have developed degradable composite materials that can decompose quickly in the natural environment while ensuring the durability of shopping bags, reducing long-term pollution to the environment and meeting consumers’ higher requirements for environmentally friendly products.
Production process innovation: The innovation of production technology is also an important direction for market technology development. Enterprises improve production efficiency and product quality by introducing advanced production equipment and technology. The use of ultrasonic welding technology to produce non-woven shopping bags not only increases production speed, but also makes the product more airtight and durable. Some enterprises use advanced printing technology to achieve more exquisite patterns and more lasting colors on shopping bags, meeting customers’ needs for personalized and beautiful shopping bags. There are also enterprises that optimize processes in the production process, realize intelligent production management, and reduce labor costs and production errors.
Merger and acquisition cases and impacts: Corporate mergers and acquisitions and restructuring occur frequently in the reusable shopping bag market. For example, Bunzl plc acquired Earthwise Bag Company, Inc. This move enabled Bunzl plc to expand its business in the field of environmentally friendly products, incorporate Earthwise Bag’s products and market resources, and further expand its market share. For Earthwise Bag, with the help of Bunzl plc’s financial and channel advantages, it can gain a broader development space and enhance brand awareness and competitiveness. Through mergers and acquisitions, enterprises can achieve resource integration, optimize production layout, reduce production costs, and improve the overall strength of enterprises.
4 Global Reusable Shopping Bag Market Size by Type
Polypropylene bags are known for their durability and resistance to punctures, making them ideal for reusable shopping bags. In 2024, the revenue generated by Polypropylene bags is projected to be $5698.7 million USD, accounting for approximately 57.32% of the total market revenue. This dominant share underscores the material’s widespread use and acceptance in the market.
Polyester bags are renowned for their strength and wrinkle resistance, making them suitable for multiple purposes. The revenue from Polyester bags in 2024 is estimated at $2009.2 million USD, representing 20.21% of the total market revenue. This significant share highlights the material’s versatility and appeal to consumers and businesses alike.
Jute and cotton bags are made from biodegradable materials, offering an eco-friendly alternative. These bags are not only strong and durable but also environmentally sustainable. In 2024, the revenue from Jute & Cotton bags is expected to be $1346.8 million USD, comprising 13.55% of the total market revenue. Their growing popularity is driven by increasing environmental awareness and the push for sustainable products.
Table Global Reusable Shopping Bag Market Size and Share by Type in 2024
Type |
Market Size (M USD) 2024 |
Market Share 2024 |
---|---|---|
Polypropylene |
5698.7 |
57.32% |
Polyester |
2009.2 |
20.21% |
Jute & Cotton |
1346.8 |
13.55% |
Others |
886.7 |
8.92% |
5 Global Reusable Shopping Bag Market Size by Application
In 2024, the Foodservice sector is expected to generate a revenue of $1798.9 million USD, accounting for approximately 18.10% of the total market revenue. This sector includes restaurants, cafes, and other food outlets that require durable and reusable bags for packaging and delivery purposes. The demand for reusable bags in this sector is driven by the need for eco-friendly packaging solutions that can withstand repeated use and maintain hygiene standards.
The Retail sector is the largest application area, with a projected revenue of $6342.6 million USD in 2024, representing 63.80% of the total market revenue. This includes supermarkets, grocery stores, and other retail outlets that use reusable bags to encourage customers to reduce plastic waste. The growth in this sector is driven by consumer preference for sustainable shopping practices and the increasing number of retail chains adopting reusable bag policies.
The Garment Industry is another significant application area, with a revenue projection of $1164.9 million USD in 2024, making up 11.72% of the total market revenue. This sector includes clothing stores and fashion retailers that use reusable bags for packaging and branding purposes. The demand for reusable bags in this sector is driven by the need for durable and stylish packaging that aligns with eco-friendly business practices.
Table Global Reusable Shopping Bag Market Size and Share by Application in 2024
Application |
Market Size (M USD) 2024 |
Market Share 2024 |
---|---|---|
Foodservice |
1798.9 |
18.10% |
Retail |
6342.6 |
63.80% |
Garment Industry |
1164.9 |
11.72% |
Others |
635.0 |
6.39% |
6 Global Reusable Shopping Bag Market Size by Region
North America remains a dominant region in the reusable shopping bag market, with a projected revenue of $3,440.6 million USD in 2024. This region has consistently shown a strong inclination towards sustainable practices, driven by consumer awareness and regulatory support. The steady growth in this region can be attributed to the increasing adoption of reusable bags in retail stores and the foodservice industry, aiming to reduce plastic waste.
Europe follows closely with a projected revenue of $3,120.1 million USD for 2024. The European market is characterized by stringent environmental regulations that promote the use of reusable bags. Countries like Germany and France have led the charge in implementing policies that discourage single-use plastics, thus bolstering the demand for reusable alternatives.
China is emerging as a significant player with a projected revenue of $1,428.0 million USD in 2024. The Chinese government’s initiatives to reduce plastic pollution have created a conducive environment for the growth of the reusable bag market. As the middle class expands and environmental consciousness increases, the demand for sustainable products is expected to rise.
Japan’s market is also noteworthy, with a projected revenue of $716.3 million USD in 2024. The Japanese consumer preference for minimal waste and the country’s advanced waste management systems contribute to the high adoption rates of reusable bags. The market is further driven by the cultural emphasis on sustainability and the government’s supportive policies.
India, with its growing retail sector and increasing environmental concerns, is projected to generate $321.1 million USD in 2024. The Indian government’s efforts to ban single-use plastics in key states have accelerated the shift towards reusable bags, especially in urban areas where the middle class is rapidly expanding.
Southeast Asia, a region with diverse economic profiles, is projected to earn $190.7 million USD from reusable bags in 2024. Countries like Thailand and Vietnam are seeing a rise in demand due to growing environmental awareness and tourism industry’s need for sustainable practices.
Russia’s market, though smaller compared to others, is growing steadily with a projected revenue of $150.2 million USD in 2024. The market is driven by the increasing demand from the retail sector and the need to comply with international environmental standards.
The Middle East, with its focus on oil and gas, is slowly adopting reusable bags with a projected revenue of $126.7 million USD in 2024. The market is influenced by the growing expatriate population and increasing environmental concerns among the affluent class.
Figure Global Reusable Shopping Bag Market Size (M USD) by Region in 2024

7 Global Reusable Shopping Bag Market Analysis by Major Players
Vicbag Group
Company Profile Established in 1984 and headquartered in France, Vicbag Group has established itself as a global leader in the reusable shopping bag industry. With a presence in Europe, USA, Asia, and Russia, Vicbag boasts a diverse international reach.
Business Overview Vicbag specializes in the production of customizable bags made from various materials, including woven, non-woven, PET, nylon, jute, juco, and cotton. The company’s commitment to quality and sustainability has made it a preferred partner for major retailers worldwide, such as Wal-Mart, Carrefour, Ahold, Price Chopper, Delhaize, Toys R Us, Family Dollar, and more.
Product Offered Vicbag offers a wide range of reusable shopping bags designed for different applications. Their product line includes bags made from recycled plastic bottles (RPET), which are not only eco-friendly but also customizable for various types of images. The company emphasizes durability, style, and functionality, catering to both individual consumers and large retail chains.
Netpak Ambalaj
Company Profile Founded in 1998 and headquartered in Turkey, Netpak Ambalaj is a major player in the eco-friendly bag and packaging industry. With a significant presence in Europe and Asia, Netpak Ambalaj has been instrumental in promoting sustainable packaging solutions.
Business Overview Netpak Ambalaj is renowned for its investment in environmentally friendly production methods. The company operates one of the largest factories in Europe, covering an area of approximately 10,000 square meters. In addition to producing eco-friendly packaging, Netpak Ambalaj also develops production technology within the same facility.
Product Offered Netpak Ambalaj offers a variety of reusable shopping bags, including those made from 100% recyclable PP non-woven fabric. Their products are designed to be economical, sturdy, and reusable, with an average usage of up to 104 times. The company also emphasizes high-quality printing and easy handling, making their bags a popular choice for both retail and promotional purposes.
MIHA J.S.C
Company Profile Established in 2004 and headquartered in Vietnam, MIHA J.S.C operates in the mineral sector and has expanded into producing reusable shopping bags for international markets since 2007. With a significant presence in Asia, Europe, America, and Australia, MIHA J.S.C. has become a recognized brand in the industry.
Business Overview MIHA J.S.C. has four major factories located in Ha Nam and Bac Giang provinces, producing PP woven, Non-woven, and RPET bags that comply with ISO 9001: 2008 standards. The company’s products are highly appreciated by customers and are exported to major markets in America, Europe, Australia, and several Asian countries.
Product Offered MIHA J.S.C offers a range of reusable shopping bags, including PP woven bags that meet REACH, FOOD contact, and European & US standards. The company’s production process is in-house and controlled by a smart system, ensuring precise shipment times and high-quality products. With over 80,000 square meters of production space, MIHA J.S.C. is capable of handling large orders efficiently.