1 Global Orthodontics Market Insight Analysis
The global orthodontics market is valued at USD 10,460.93 million in 2024, with a CAGR of 12.05% from 2024 to 2033.
Orthodontics is a specialized branch of dentistry focused on the correction of teeth and jaws that are positioned improperly. The term “orthodontics” is derived from the Greek words “orthos,” meaning straight or proper, and “dontos,” meaning teeth. Orthodontic treatment involves the use of various dental appliances, such as braces, aligners, and other corrective devices, to straighten teeth, improve bite alignment, and enhance overall oral health. The primary goal of orthodontics is not only to improve the aesthetic appearance of teeth but also to address functional issues related to improper alignment, such as difficulty in chewing, speech problems, and long-term oral health complications.
Figure Global Orthodontics Market Size (M USD) and CAGR (2024-2033)
2 Orthodontics Market Growth Drivers and Restraints
Growing demand for oral health and aesthetics: As the living standards of global residents improve, the importance of oral health and dental aesthetics is increasing. The prevalence of malocclusion is high. According to data from the World Health Organization, its prevalence in children and adolescents is between 39% and 93%, which makes a large number of patients need orthodontic treatment. At the same time, the demand for adult orthodontics is also rising. According to data from the American Association of Orthodontics, one-quarter of orthodontic patients are adults. They hope to improve the appearance of their teeth and oral function through orthodontics and enhance their self-confidence, which brings continuous growth momentum to the orthodontic market.
Technological progress drives product innovation: Orthodontic technology continues to advance. The combination of 3D scanning, dental imaging, CAD/CAM, 3D printing, artificial intelligence and other technologies with orthodontics brings more convenience and accuracy to treatment. For example, oral scanners can obtain accurate data of patients’ oral cavity and assist in formulating personalized treatment plans; invisible correction technology uses these technologies to achieve the transformation from traditional metal braces to transparent, comfortable, and removable braces, which improves patient acceptance, promotes the replacement of orthodontic products, and expands market demand.
Increase in the number of orthodontists and dental clinics: The number of orthodontists is increasing worldwide, and independent dental clinics continue to grow. The participation of more professionals has improved the accessibility of orthodontic treatment, and patients can more conveniently obtain treatment services, which has promoted the development of the orthodontic market. Taking the Asia-Pacific region as an example, with economic development, the number of dental clinics has increased rapidly, injecting vitality into the local orthodontic market.
High technical barriers: The orthodontic industry has high production technology requirements for medical equipment and products, and new entrants face great challenges. At present, companies in countries and regions such as the United States, Europe, and Japan have advantages in technology, and their product quality and technical content are high. However, the orthodontic industry in developing countries such as China started late, and there is a gap with developed countries in product quality and technical level.
For example, invisible orthodontic technology combines a variety of cutting-edge sciences and has extremely high requirements for product design, materials, etc., which makes it difficult for new companies to break through technical bottlenecks in a short period of time, limiting industry competition and further market expansion.
High treatment costs: Orthodontic treatment costs are generally high and are usually not covered by medical insurance, which makes many consumers have concerns when choosing orthodontic treatment. Treatment costs vary greatly depending on factors such as treatment type, duration, region, and patient age, and there are large individual differences, which increases patients’ uncertainty about treatment costs. For example, some complex orthodontic treatments may cost tens of thousands of dollars, which is beyond the financial affordability of many families, thus suppressing some market demand.
3 Technological Innovations in the Orthodontics Market
Widespread application of digital technology: Digital technology in the field of orthodontics has made significant progress, such as Align Technology’s iTero intraoral scanner and ClinCheck digital treatment planning software, which can quickly obtain 3D models of patients’ oral cavity and assist doctors in formulating accurate treatment plans. 3M’s Clarity Aligners Flex + Force system, combined with advanced digital design, provides two unique aligner materials to meet the needs of different patients and improve treatment effects and experience. Digital technology not only improves the accuracy and efficiency of orthodontic treatment, but also makes the application of telemedicine in the field of orthodontics possible, facilitates communication between patients and doctors, and brings new opportunities for market development.
Material innovation improves product performance: Orthodontic product materials are constantly innovating to meet higher performance requirements. For example, aligner materials are developing from traditional metals and plastics to more advanced biocompatible materials. Straumann’s ClearCorrect aligners use ClearQuartz materials made of multi-layer medical-grade plastics, which have high transparency, high elasticity and good pressure transmission performance, can effectively move teeth and are comfortable to wear. In addition, orthodontic archwire materials are also constantly improving, and the application of new alloy materials has improved the elasticity and durability of archwires.
Giants integrate resources to expand business: Large companies in the industry integrate resources and expand business areas through mergers and acquisitions. In 2022, Envista Holdings Corporation acquired Carestream Dental’s intraoral scanner business and Osteogenics Biomedical Inc. and other companies, strengthening its layout in the field of digital imaging and regenerative solutions, improving its product portfolio, and enhancing its market competitiveness. Dentsply Sirona Inc. acquired Propel Orthodontics and acquired its VPro vibrating orthodontic equipment and Fastrack Mobile App and other assets, expanding its business scope in the field of orthodontic solutions and strengthening its market position.
4 Global Orthodontics Market Size by Type
Aligners are the most prominent segment in the orthodontics market, known for their aesthetic appeal and advanced technology. In 2024, the market revenue for aligners is projected to be $8,734.92 million USD, accounting for 83.50% of the total market share. This segment includes products like Invisalign, which have gained significant popularity due to their clear and removable nature, making them a preferred choice for both teenagers and adults seeking orthodontic treatment without the visibility of traditional braces.
Brackets, which include traditional metal and ceramic braces, remain a staple in orthodontic treatments. In 2024, the market revenue for brackets is estimated to be $1,032.98 million USD, representing 9.87% of the total market share. Despite the rise of aligners, brackets continue to be a popular choice, especially for complex orthodontic cases where precise control over tooth movement is required. The segment’s growth is driven by the increasing number of orthodontists and the growing demand for effective and reliable orthodontic solutions.
Anchorage appliances, such as mini-screws and micro-implants, are essential tools for providing support during orthodontic treatment. In 2024, the market revenue for anchorage appliances is projected to be $68.70 million USD, holding a market share of 0.66% of the total market. These appliances are used to anchor teeth in place, allowing for more effective movement of other teeth during the orthodontic process. Their market share is relatively small compared to aligners and brackets, but they play a crucial role in specialized treatments.
Ligatures are small elastic bands used to hold archwires in place on brackets. In 2024, the market revenue for ligatures is estimated to be $180.87 million USD, representing 1.73% of the total market share. Ligatures come in various materials and colors, offering both functional and aesthetic benefits. Their market share is influenced by the continued use of traditional braces, as ligatures are an integral part of these orthodontic systems.
Archwires are essential components of orthodontic treatment, providing the force necessary to move teeth into the desired position. In 2024, the market revenue for archwires is projected to be $251.69 million USD, accounting for 2.41% of the total market share. The growth of this segment is driven by the increasing number of orthodontic procedures and the need for high-quality, durable archwires that can withstand the forces applied during treatment.
Table Global Orthodontics Market Size and Share by Type in 2024
Type | Market Size (M USD) 2024 | Market Share 2024 |
|---|---|---|
Aligners | 8734.92 | 83.50% |
Brackets | 1032.98 | 9.87% |
Anchorage Appliances | 68.70 | 0.66% |
Ligatures | 180.87 | 1.73% |
Archwires | 251.69 | 2.41% |
Others | 191.77 | 1.83% |
5 Global Orthodontics Market Size by Application
In 2024, the global orthodontics market’s revenue was distributed across various applications, with hospitals and dental clinics being the major contributors. The revenue from hospitals reached approximately $1537.70 million, accounting for about 14.70% of the total market revenue of $10460.93 million. Hospitals play a crucial role in providing orthodontic services, especially for complex cases that require specialized medical equipment and expertise. They often offer comprehensive orthodontic treatments, including surgical interventions when necessary.
Dental clinics, on the other hand, were the largest revenue – generating segment, with a revenue of around $8087.99 million, which accounted for 77.32% of the total market share. Dental clinics are more accessible to patients and are often the first choice for routine orthodontic treatments such as braces and clear aligner fittings. They also focus on providing a more personalized and convenient experience for patients, which has contributed to their high market share.
Table Global Orthodontics Market Size and Share by Application in 2024
Application | Market Size (M USD) 2024 | Market Share 2024 |
|---|---|---|
Hospitals | 1537.70 | 14.70% |
Dental Clinics | 8087.99 | 77.32% |
Others | 835.24 | 7.98% |
6 Global Orthodontics Market Size by Region
In 2024, the global orthodontics market exhibited diverse growth patterns across different regions. North America remained the largest market, with a revenue of approximately $4967.98 million, accounting for 47.49% of the global market share. The region’s dominance can be attributed to several factors. Firstly, North America has a high – income population with a strong focus on oral health and aesthetics. Consumers in this region are more willing to invest in orthodontic treatments to improve their smiles.
Secondly, the region is home to many leading orthodontics companies and advanced dental technology providers. For example, Align Technology, one of the major players in the orthodontics market, is based in the United States. The presence of such companies drives innovation and the availability of high – quality orthodontic products and services.
Europe was the second – largest market, generating a revenue of around $2203.50 million, which accounted for 21.06% of the global market share. In countries like Germany, the UK, and France, there is a high demand for orthodontic treatments, both for functional and cosmetic reasons. The increasing adoption of advanced dental technologies and the growing number of orthodontists in these countries have also contributed to the market’s growth.
The Asia – Pacific region was the fastest – growing market in 2024, with a revenue of about $2282.82 million, representing 21.82% of the global market share. The rapid economic development in countries such as China, Japan, and South Korea has led to a significant increase in disposable income. As a result, more people in the region are able to afford orthodontic treatments. Additionally, the growing awareness of oral health and the influence of Western beauty standards have made orthodontics increasingly popular. For example, in China, the demand for clear aligners has been rising rapidly, driven by the younger generation’s pursuit of a more beautiful smile.
The Middle East & Africa and Latin America also contributed to the global orthodontics market. The Middle East & Africa had a revenue of approximately $310.79 million, accounting for 2.97% of the global market share. The region’s market growth is driven by the increasing investment in healthcare infrastructure and the growing awareness of oral health. In countries like Saudi Arabia and the UAE, the high – income population has a strong demand for premium orthodontic services. Latin America, with a revenue of about $695.83 million, accounted for 6.65% of the global market share. The region’s market is growing steadily, supported by the improving economic conditions and the increasing number of dental clinics.
Figure Global Orthodontics Market Size (M USD) by Region in 2024
7 Global Orthodontics Market Analysis by Major Players
Align Technology, Inc.
Company Profile
Align Technology, Inc. is a global leader in the orthodontics industry, known for its innovative and transformative digital orthodontic solutions. Established in 1997 and headquartered in the United States, Align Technology has revolutionized the way orthodontic treatments are delivered through its flagship product, the Invisalign system. The company operates primarily in the United States and Mexico, with a worldwide market distribution network. Align Technology’s commitment to innovation and digital dentistry has positioned it as a dominant player in the orthodontics market.
Business Overview
Align Technology’s core business revolves around the development, manufacturing, and marketing of the Invisalign system, a clear aligner technology that offers a virtually invisible and comfortable alternative to traditional braces. The company’s mission is to transform lives through better smiles by leveraging advanced digital technologies. Align Technology invests heavily in research and development to continuously improve its products and expand its portfolio. The company’s extensive market reach and strong brand recognition have solidified its position as a leader in the orthodontics industry.
Product Offered
The Invisalign system is the cornerstone of Align Technology’s product portfolio. This advanced clear aligner system uses a series of custom-made, removable aligners to gradually straighten teeth. The system is backed by proprietary virtual modeling software, rapid manufacturing processes, and patented aligner materials. Key features of the Invisalign system include SmartTrack material, which provides gentle and consistent forces for tooth movement; SmartStaging technology, which sequences tooth movements for optimal outcomes; and SmartForce features, which deliver precise forces for predictable tooth movements. Align Technology also offers iTero intraoral scanners and exocad CAD/CAM software, which enhance the digital treatment planning process for orthodontists and restorative dentists.
3M Company
Company Profile
3M Company, founded in 1902, is a multinational conglomerate known for its diverse range of high-quality products across various industries. Headquartered in the United States, 3M has a significant presence in the orthodontics market, leveraging its extensive experience and technological expertise. The company’s orthodontic products are manufactured primarily in the United States and distributed worldwide. 3M’s commitment to innovation and quality has made it a trusted name in the orthodontics industry.
Business Overview
3M’s orthodontics business is part of its broader healthcare portfolio, which focuses on developing and manufacturing products that improve patient outcomes and enhance the practice of dentistry. 3M’s orthodontic products are designed to provide effective, efficient, and aesthetically pleasing solutions for patients. The company’s extensive research and development efforts ensure that its products remain at the forefront of technological advancements in the orthodontics field. 3M’s global distribution network allows it to reach orthodontists and patients worldwide, solidifying its position as a key player in the market.
Product Offered
3M offers a comprehensive range of orthodontic products, including aligners, dental trays, buccal tubes, molar bands, and tongue trays. One of its flagship products is the 3M™ Incognito™ Appliance System, a custom hidden lingual orthodontic solution that offers predictable, efficient, and effective treatment outcomes. The Incognito system features fully customized brackets, archwires, and bonding trays, making it an ideal choice for patients seeking invisible and comfortable care. 3M also offers the 3M™ SmartClip™ SL3 Self-Ligating Brackets, which provide enhanced patient comfort and efficient clinical workflows. The company’s recent launch of the 3M Clarity Aligners Flex + Force combines two aligner materials into one treatment design, offering superior flexibility and force durability.
Envista Holdings Corporation
Company Profile
Envista Holdings Corporation, established in 2018, is a global family of over 30 trusted dental brands united by a shared purpose of improving lives through advanced dental solutions. Headquartered in North America, Envista operates primarily in Europe, North America, and the Asia-Pacific region. The company’s portfolio includes well-known brands such as KaVo, Kerr, Ormco, and Nobel Biocare, which collectively represent over 125 years of dental industry excellence. Envista’s commitment to innovation and collaboration with dental professionals has positioned it as a leading player in the orthodontics market.
Business Overview
Envista Holdings Corporation focuses on delivering comprehensive dental solutions that cover a wide range of clinical needs, from diagnostics and treatment to prevention and aesthetic improvements. The company’s orthodontic products are designed to provide high-quality, efficient, and patient-friendly solutions. Envista’s strong emphasis on innovation and strategic acquisitions has allowed it to expand its product portfolio and enhance its market position. The company’s global distribution network ensures that dental professionals and patients have access to its advanced orthodontic solutions.
Product Offered
Envista Holdings Corporation offers a diverse range of orthodontic products, including titanium brackets, archwires, and other orthodontic appliances. One of its notable products is the Ormco twins, a comprehensive selection of brackets designed to provide exceptional quality and versatility. The company’s titanium brackets feature coordinated archwires, tooth-shaped pads, and compensation cuts to enhance treatment outcomes.
Envista also offers the Ormco SmartForce system, which includes advanced features like SmartStage brackets and SmartForce modules to improve the predictability and efficiency of orthodontic treatments. Additionally, Envista’s recent acquisition of Carestream Dental’s intraoral scanner (IOS) business and Osteogenics Biomedical Inc. has further expanded its portfolio, positioning it as a leader in digital orthodontics and regenerative solutions.