1 Global Online Laundry Service Market Insight Analysis
The global online laundry service market is valued at USD 80,510.18 million in 2024, growing at a CAGR of 35.34% from 2024 to 2033.
Online laundry services refer to the provision of laundry and dry-cleaning services through digital platforms, such as mobile applications and websites. These services offer customers the convenience of scheduling pickups and deliveries, as well as the ability to track the status of their orders in real-time. The market is segmented into various types of services, including Laundry Care, Dry Clean, and Duvet Clean, each catering to different customer needs and preferences.
Figure Global Online Laundry Service Market Size (M USD) and CAGR (2024-2033)
2 Online Laundry Service Market Growth Drivers and Restraints
The global Online Laundry Service market is influenced by a multitude of factors that either drive growth or pose constraints. Among the key drivers is the heightened awareness of fire safety and the subsequent increase in demand for advanced firefighting equipment. As urbanization accelerates and high-rise buildings become more common, the need for efficient Online Laundry Services that can reach greater heights and handle higher pressures grows. Additionally, the expansion of industrial sectors, particularly oil and gas, chemical, and marine, which require specialized firefighting equipment, contributes to market growth.
Another driver is the technological innovation in the firefighting industry. Advances in materials science have led to the development of nozzles that can withstand extreme temperatures and pressures, while improvements in design have resulted in nozzles that offer better control and more precise water patterns. The increasing adoption of environmental regulations that promote the use of fire-resistant materials and systems also bolsters the market for Online Laundry Services.
However, the market faces constraints that could hinder growth. One of the primary challenges is the fluctuation in raw material prices, particularly for metals like brass and aluminum, which are key components in the manufacturing of Online Laundry Services. Economic downturns or trade disputes can lead to increased costs, affecting the overall profitability of manufacturers. Additionally, the market is highly competitive, with many players offering similar products, leading to price wars that can erode profit margins.
Regulatory hurdles also pose a constraint, as different regions have varying standards and regulations for firefighting equipment. This necessitates the need for manufacturers to customize their products to meet specific regional requirements, adding to the complexity and cost of production. Furthermore, the market is susceptible to economic cycles, with downturns often leading to reduced investment in infrastructure and safety equipment.
3 Technological Innovations in the Online Laundry Service Market
Technological innovation has brought new opportunities and development directions to the online laundry service market. In terms of cleaning technology, some companies have introduced advanced equipment and environmentally friendly detergents to improve the efficiency and quality of laundry. Some companies use special cleaning processes to provide customized cleaning solutions for clothes of different materials, which can not only ensure that the clothes are clean, but also reduce damage to the clothes. At the same time, the use of environmentally friendly detergents reduces pollution to the environment, which is in line with the current development trend of green environmental protection.
In terms of operation management, intelligent and digital technologies are widely used. Through big data analysis, companies can deeply understand consumer needs and preferences, optimize service processes, and improve operational efficiency. Using the intelligent scheduling system, the route and time of picking up and delivering clothes can be reasonably arranged to reduce logistics costs and improve the timeliness of services. In addition, the functions of mobile applications are constantly improving. In addition to the basic ordering and payment functions, real-time tracking of clothing status and online customer service have been added, providing consumers with a more convenient and efficient service experience.
Corporate mergers and acquisitions have become an important means for the market to integrate resources, expand scale, and enhance competitiveness. Some large companies have achieved rapid business expansion and increased market share by acquiring small companies with characteristics or regional advantages. EVI Industries acquires distributors in Carolina, increasing its market share in the southeastern United States. By integrating resources, it can provide more customers with a wider range of commercial laundry products and technical services.
ImageFIRST acquires Puget Sound laundry service facilities, further expanding its laundry service field in the healthcare industry, improving service capabilities and market coverage. These mergers and acquisitions and restructuring activities help optimize the market structure and increase the concentration of the industry. By integrating resources, companies can achieve complementary advantages, achieve synergies in technology research and development, market expansion, and operation management, reduce costs, and improve efficiency, thereby enhancing their competitiveness in the market and promoting the entire industry to develop in the direction of scale and specialization.
4 Global Online Laundry Service Market Size by Type
Laundry Care is the most prevalent type of online laundry service, focusing on the everyday cleaning of basic cotton and synthetic fabrics. This service is essential for everyday wear items such as shirts, shorts, socks, and undergarments. In 2024, Laundry Care is projected to generate a revenue of $40,719.94 million USD, accounting for approximately 50.58% of the total market revenue. The demand for Laundry Care is driven by its affordability and suitability for a wide range of fabrics, making it a popular choice for residential customers.
Dry Clean services are specialized for delicate fabrics that require gentle handling and specific solvents to maintain their quality. This type of service is essential for items such as silk, wool, and other high-end materials. In 2024, Dry Clean is expected to generate a revenue of $25,074.59 million USD, representing about 31.14% of the total market revenue. The growth of Dry Clean is driven by the increasing demand for high-quality, specialized cleaning services, particularly in commercial and luxury markets.
Duvet Clean focuses on the thorough cleaning and sanitization of bedding items, including duvets, comforters, and other large items. This service is crucial for maintaining hygiene and ensuring a fresh, clean environment. In 2024, Duvet Clean is projected to generate a revenue of $14,715.65 million USD, accounting for 18.28% of the total market revenue. The demand for Duvet Clean is driven by the need for regular cleaning of bulky items, especially in residential settings.
Table Global Online Laundry Service Market Size by Type in 2024
Type | Market Size (M USD) 2024 |
|---|---|
Laundry Care | 40719.94 |
Dry Clean | 25074.59 |
Duvet Clean | 14715.65 |
5 Global Online Laundry Service Market Size by Application
In 2024, the residential application segment of the global online laundry service market is expected to reach a revenue of approximately 48,127.52 million USD. This growth is driven by several factors. Firstly, with the increasing disposable income of individuals, people are more willing to spend on convenient services. The residential laundry process can be time – consuming, involving sorting, washing, drying, and folding.
Online laundry services offer a hassle – free alternative, allowing residents to save time and effort. For example, busy professionals and families with children find it convenient to schedule pick – up and delivery services through mobile apps. Secondly, the growing awareness of hygiene and the desire for better – quality laundry services also contribute to the growth of this segment. People are more conscious about the cleanliness of their clothes, especially those worn close to the skin, and are willing to pay for professional laundry services.
The commercial application segment, on the other hand, is projected to generate a revenue of around 32,382.66 million USD in 2024. Commercial entities such as hotels, restaurants, and hospitals have a high demand for laundry services. Hotels, for instance, require regular and efficient laundry services to maintain the quality of their bed linens, towels, and staff uniforms.
Online laundry services can provide customized solutions to meet the specific needs of these commercial customers, ensuring timely delivery and high – quality cleaning. Moreover, as the service industry continues to expand globally, the demand for commercial online laundry services is likely to increase further. Restaurants, with their need to keep tablecloths, napkins, and staff aprons clean, also contribute significantly to the market revenue of the commercial application segment.
Table Global Online Laundry Service Market Size by Application in 2024
Application | Market Size (M USD) 2024 |
|---|---|
Residential | 48127.52 |
Commercial | 32382.66 |
6 Global Online Laundry Service Market Size by Region
In 2024, North America is expected to have a market revenue of around 25,151.85 million USD. North America has a mature market for online laundry services, with a well – developed economy and high consumer purchasing power. The region has a large working – class population, and people’s busy lifestyles make them highly receptive to convenient laundry services. However, the market also faces challenges such as high labor costs and fierce competition. To stay competitive, companies in North America are constantly innovating, investing in advanced technology, and improving service quality. For example, some companies are using artificial intelligence to optimize their delivery routes, reducing costs and improving efficiency.
Europe is projected to reach a market revenue of approximately 22,224.59 million USD in 2024. Europe has a strong downstream demand for online laundry services, driven by its developed service industry and high – standard of living. Consumers in Europe value quality and convenience, and online laundry service providers are meeting these demands by offering premium services. At the same time, European companies are also focusing on industrial integration and technological innovation. For instance, some enterprises are collaborating with local laundries to create a more efficient supply chain, and they are also exploring new laundry technologies to reduce environmental impact.
The Asia – Pacific region is a rapidly growing market for online laundry services. In 2024, China is expected to achieve a market revenue of about 11,577.88 million USD. China’s economic and technological development, along with a large population and increasing disposable income, provides a huge market potential. The low labor cost in China also gives local companies a competitive edge.
However, the market is mainly composed of small enterprises, and companies need to focus on product innovation to stand out. Japan, another important market in the Asia – Pacific region, is estimated to have a market revenue of 4,799.36 million USD in 2024. Japan has a good purchasing power, but its economic growth lacks momentum, and labor costs are high. To address these issues, Japanese companies are actively seeking cooperation with emerging market companies and focusing on product innovation.
The Middle East and Africa region has been affected by the COVID – 19 pandemic, but the market is still showing growth potential. In 2024, the region is expected to have a market revenue of around 2,642.21 million USD. Although the region faces challenges such as technological backwardness and economic backwardness in some areas, the increasing downstream demand and potential market opportunities are attracting more investment. For example, in some oil – rich countries, the development of the service industry is driving the demand for online laundry services.
Figure Global Online Laundry Service Market Size (M USD) by Region in 2024
7 Global Online Laundry Service Market Analysis by Major Players
7.1 24tidy
Company Introduction and Business Overview:
24tidy is a leading online laundry service provider based in China, known for its comprehensive family service platform. Established in 2012, the company has rapidly expanded its operations across major cities in China, offering a wide range of laundry and dry-cleaning services through its digital platform.
24tidy specializes in providing convenient and high-quality laundry services to residential customers. The company’s platform allows users to schedule pickups and deliveries of laundry items, ensuring a seamless and efficient experience. In addition to laundry services, 24tidy also offers other family services such as flower delivery and plant rental, enhancing its customer base and market presence.
Products:
24tidy’s core product is its community digital laundry service, which provides high-end quality cleaning at affordable prices. The company uses advanced technology and eco-friendly cleaning solutions to ensure customer satisfaction and environmental sustainability.
Market Performance in 2022:
In 2022, 24tidy achieved a revenue of $181.22 million USD with a gross profit of $139.47 million USD, maintaining a gross margin of 76.96%.
7.2 Edaixi
Company Introduction and Business Overview:
Edaixi is a prominent online laundry service provider in China, known for its professional and convenient door-to-door laundry services. Established in 2013, Edaixi has quickly become a household name through its extensive network and high-quality services.
Edaixi operates as a mobile internet-based laundry platform, allowing users to place orders through various digital channels such as WeChat and mobile apps. The company offers a wide range of services, including laundry, dry cleaning, shoe cleaning, and luxury leather care. Edaixi’s “Little E Butler” service ensures door-to-door pickup and delivery, providing customers with a hassle-free experience.
Products:
Edaixi’s product offering includes a comprehensive range of laundry and dry-cleaning services tailored to meet the needs of both residential and commercial customers. The company’s services are backed by strict quality control and a commitment to customer satisfaction.
Market Performance in 2022:
In 2022, Edaixi reported a revenue of $74.11 million USD with a gross profit of $54.16 million USD, achieving a gross margin of 73.08%.
7.3 Laundrapp
Company Introduction and Business Overview:
Laundrapp is a leading on-demand laundry service provider based in the UK. Established in 2014, Laundrapp has revolutionized the laundry industry by offering convenient and reliable services through its mobile app. The company has expanded its operations across major cities in the UK, providing a seamless experience for customers.
Laundrapp specializes in providing on-demand laundry and dry-cleaning services through its mobile app. Customers can easily schedule pickups and deliveries, ensuring a convenient and efficient experience. The company’s focus on customer satisfaction and high-quality services has helped it build a strong reputation in the market.
Products:
Laundrapp’s core product is its on-demand laundry service, which includes cleaning, ironing, and folding of clothes. The company uses advanced technology and eco-friendly cleaning solutions to ensure customer satisfaction and environmental sustainability.
Market Performance in 2022:
In 2022, Laundrapp achieved a revenue of $48.94 million USD with a gross profit of $32.20 million USD, maintaining a gross margin of 65.81%.