1 Global Motorcycle Apparel Market Size (Value) and CAGR (2024-2033)
In 2024, the global Motorcycle Apparel market was valued at USD 5453.15 million, with a CAGR of 5.26% from 2024 to 2033.
Motorcycle apparel refers to the specialized clothing and equipment worn by motorcyclists. These garments serve a variety of purposes, including providing protection from injuries in the event of an accident, shielding the rider from the elements such as sunlight, rain, or debris, and enhancing the rider’s visibility. Additionally, motorcycle apparel can also express the rider’s personal style or social identity. The market for motorcycle apparel includes a wide range of products, such as jackets, pants, shoes, helmets, gloves, and other accessories.
Figure Global Motorcycle Apparel Market Size (M USD) and CAGR 2024-2033
2 Motorcycle Apparel Market Drivers and Opportunities
One of the primary drivers of the motorcycle apparel market is the increasing safety awareness among riders. Motorcycle accidents are more likely to occur due to the nature of the sport, and the consequences can be severe. As a result, riders are more conscious of the need for protective gear. Helmets, in particular, have been proven to reduce the risk of head injury by up to 69%, according to the CDC. This has led to a higher demand for motorcycle apparel that offers not only style but also advanced safety features.
The popularity of motorcycle racing and adventure sports has also contributed to the growth of the market. Events such as the World Motorcycle Championship (Moto GP), the World Super motorcycle Championship (WSBK), and the Isle of Man TT motorcycle Race attract a large number of enthusiasts. These events not only showcase the thrill of motorcycle riding but also highlight the importance of high-quality apparel for performance and safety. Participants in these events are often willing to invest in premium gear, which in turn drives the market’s growth.
Emerging markets, particularly in Asia and South America, are witnessing a surge in motorcycle ownership. Countries like India, China, Vietnam, and Thailand have large motorcycle markets due to their low cost and suitability for various terrains. As the economies of these countries grow and people’s income levels increase, the demand for motorcycle apparel is also on the rise. The focus on safety and the desire for a better riding experience are driving the growth of the motorcycle apparel market in these regions.
The motorcycle apparel market offers opportunities for expansion into new product categories. While traditional products such as jackets, pants, and helmets continue to be popular, there is a growing demand for accessories such as gloves, boots, and protective gear. Manufacturers can diversify their product offerings to cater to the needs of a wider range of customers.
3 Challenges and Restraints of Motorcycle Apparel Market
Despite the growing demand for motorcycles in emerging markets, the penetration of motorcycle apparel remains low. High prices, weak safety awareness, and lack of social and government regulation are the main factors contributing to this low penetration rate. In countries like India, Vietnam, and Thailand, the cost of motorcycle apparel is often prohibitive for the average consumer, and the lack of awareness about the importance of safety gear further limits the market’s growth.
The motorcycle apparel market is highly fragmented, with numerous manufacturers and suppliers competing for market share. This intense competition often leads to price wars and puts pressure on manufacturers to reduce costs. It also makes it difficult for companies to build and maintain customer loyalty, as consumers have many options to choose from.
Inflation can have a significant impact on the motorcycle apparel market. Rising costs of raw materials, production inputs, and labor can lead to higher prices for consumers. This can reduce the demand for motorcycle apparel, as consumers may be less willing to spend on non-essential items. Additionally, inflation can also affect the profitability of manufacturers, as they may struggle to pass on the increased costs to consumers without losing market share.
Consumer preferences are constantly evolving, and the motorcycle apparel market is no exception. There is a growing demand for sustainable and eco-friendly products, which can be challenging for manufacturers to meet. Additionally, consumers are increasingly looking for products that offer both style and functionality, which requires manufacturers to invest in research and development to stay competitive.
4 Global Motorcycle Apparel Market Size and Share by Type in 2024
The global motorcycle apparel market is a vibrant and expanding sector, with a diverse range of products designed to cater to the needs of motorcycle enthusiasts.
Jackets, with a value of USD 1519.22 million in 2024, are a cornerstone of the motorcycle apparel market. They are designed to protect riders from the elements, such as wind, rain, and sun, and to provide a level of safety in case of an accident. Motorcycle jackets are often made from high-quality materials like leather and synthetic fibers, and may feature advanced safety features such as reflective materials and impact-resistant padding. They come in a variety of styles, from full-face to open-face designs, each offering different levels of protection and ventilation.
Pants, valued at USD 758.50 million in 2024, are specifically designed to withstand the rigors of riding. They are made from durable materials that can protect the rider’s legs from abrasions and impact. Motorcycle pants often have reinforced areas, such as the knees and hips, and may also feature ventilation systems to keep the rider cool during long rides. Like jackets, pants come in a variety of styles and designs, allowing riders to express their individuality while ensuring safety and comfort.
Shoes, with a value of USD 666.60 million in 2024, are designed to provide support and protection for the feet. Motorcycle shoes are made from a combination of materials, including leather and synthetic materials, and often feature advanced safety features such as impact-resistant soles and ankle support. They are designed to offer a secure grip on the footrests and to protect the feet from injury in case of a fall. Shoes can also be customized with different colors and designs to match the rider’s style.
Helmets, the most critical piece of motorcycle apparel, had a value of USD 1782.28 million in 2024. They are designed to protect the rider’s head in the event of an accident. Helmets come in a variety of styles, including full-face, open-face, and modular designs, each with its own advantages and disadvantages. Full-face helmets offer the most protection, while open-face and modular designs provide more ventilation and a more open view. Helmets are often equipped with advanced safety features such as airbags, impact sensors, and communication systems.
Gloves, valued at USD 261.52 million in 2024, are designed to protect the rider’s hands from injury and provide a better grip on the handlebars. They are made from a variety of materials, including leather, synthetic materials, and textiles, and often feature advanced safety features such as impact-resistant padding and grip-enhancing materials. Gloves can also be customized with different colors and designs to match the rider’s style.
Table Global Motorcycle Apparel Market Size and Share by Type in 2024
Type | Market Size (M USD) 2024 | Market Share 2024 |
Jacket | 1519.22 | 27.86% |
Pants | 758.50 | 13.91% |
Shoes | 666.60 | 12.22% |
Helmets | 1782.28 | 32.68% |
Glove | 261.52 | 4.80% |
Other | 465.03 | 8.53% |
5 Global Motorcycle Apparel Market Size and Share by Application in 2024
When it comes to applications, the motorcycle apparel market is divided into road motorcycle apparel and off-road motorcycle apparel. In 2024, road motorcycle apparel accounted for a significant portion of the market, with a value of USD 4034.54 million. This category includes jackets, pants, shoes, helmets, and gloves that are specifically tailored for road riding.
Road motorcycle apparel is designed to protect riders from the elements, such as wind, rain, and sun, and to provide a level of safety in case of an accident. It is often made from high-quality materials like leather and synthetic fibers, and may feature advanced safety features such as reflective materials and impact-resistant padding.
Off-road motorcycle apparel, on the other hand, had a value of USD 1418.62 million in 2024. This category includes jackets, pants, shoes, helmets, and gloves that are specifically designed for off-road riding.
Off-road motorcycle apparel is characterized by its durability, protection, and functionality. It is designed to protect riders from the elements, such as mud, dust, and debris, and to provide a level of safety in case of an accident. Off-road motorcycle apparel is often made from high-quality materials, such as leather and synthetic fibers, and may feature advanced safety features such as impact-resistant padding and ventilation systems.
Table Global Motorcycle Apparel Market Size and Share by Application in 2024
Application | Market Size (M USD) 2024 | Market Share 2024 |
Road Motorcycle Apparel | 4034.54 | 73.99% |
Off-road Motorcycle Apparel | 1418.62 | 26.01% |
6 Global Motorcycle Apparel Market Size and Share by Region in 2024
In terms of regional distribution, North America led the market with a value of USD 1080.93 million in 2024. The United States is the largest contributor to the region’s market share, with a strong demand for high-quality motorcycle apparel. The market in North America is driven by the popularity of motorcycle sports, such as MotoGP and WSBK, and the increasing safety awareness among riders.
Europe followed closely with a value of USD 1243.08 million in 2024. Germany, France, and the United Kingdom are the largest contributors to the region’s market share. The market in Europe is characterized by a strong demand for stylish and functional motorcycle apparel. The popularity of motorcycle sports and the increasing safety awareness among riders drive the market in Europe.
The Asia Pacific region is the largest market for motorcycle apparel, with a value of USD 2492.31 million in 2024. China is the largest contributor to the region’s market share, with a growing demand for motorcycle apparel due to the increasing number of motorcycle riders and the rising safety awareness among consumers. The market in the Asia Pacific region is driven by the popularity of motorcycle sports and the increasing disposable income of consumers.
Figure Global Motorcycle Apparel Market Share by Region in 2024
7 Major Players in Global Motorcycle Apparel Market
7.1 HJC Helmets
HJC Helmets is a South Korean company that specializes in the manufacturing of motorcycle helmets. Founded in 1971, HJC has built a reputation for producing high-quality, comfortable, and reasonably priced helmets. Their product line includes a variety of helmet models, each designed with safety and performance in mind.
In 2024, HJC Helmets reported a revenue of USD 205.98 million, with a gross margin of 28.22%.
The company’s RPHA 11 PRO helmet is a standout product, featuring an optimized shell design for outstanding airflow ventilation, a RapidFire™ Shield Replacement System for quick and easy shield changes, and an Emergency Kit for safe and quick rescue in emergency situations.
7.2 Dainese
Dainese is an Italian company that was founded in 1972. It is known for its high-quality motorcycle apparel and protective gear. Dainese offers a wide range of products, including leather suits, jackets, pants, helmets, safety boots, shoes, gloves, and more. The company’s business overview highlights its commitment to innovation and safety, with products that are designed to protect riders in the event of an accident.
In 2024, Dainese reported a revenue of USD 182.13 million, with a gross margin of 28.70%.
Their Laguna Seca 5 2PCS Leather Suit is a prime example of their product quality, featuring a system of fastening at the waist between jacket and pants, and certified composite protectors on shoulders, elbows, and knees.
7.3 Fox Racing
Fox Racing is an American company that was founded in 1974. It specializes in off-road motorcycle equipment and apparel. Fox Racing offers a wide range of products, including gear sets, sweatshirts, pants, helmets, boots, goggles, gloves, and more. The company’s business overview emphasizes its focus on providing sporty lifestyle clothing for men, women, and teenagers.
In 2024, Fox Racing reported a revenue of USD 159.65 million, with a gross margin of 29.36%.
Their V3 RS Riet Helmet is a technologically advanced motocross helmet that features Mips, a dual-density Varizorb™ EPS liner, and antimicrobial internal padding for comfort and protection.