1 Global Higher Education CRM Software Market Size (Revenue) and CAGR (2024-2033)
Global Higher Education CRM Software market generated revenue of USD 2781.80 Million in 2024 with a CAGR of 16.3% during 2024 to 2033.
One of the primary drivers of this growth is the increasing need for efficient and effective management of student relationships in higher education institutions. As universities and colleges face growing competition for students, they are turning to CRM software to streamline their recruitment, enrollment, and alumni engagement processes. This software helps institutions maintain strong connections with students throughout their educational journey and beyond, thereby enhancing student satisfaction and retention rates.
Another factor contributing to the market’s growth is the rapid advancement in technology. The integration of cloud-based solutions and artificial intelligence capabilities into CRM software has significantly improved its functionality and usability. Cloud-based CRM systems, in particular, are gaining popularity due to their flexibility, scalability, and cost-effectiveness. They allow educational institutions to access and manage data remotely, making it easier to collaborate and share information across different departments and locations.
Moreover, the market is also being driven by the increasing emphasis on data-driven decision-making in higher education. CRM software provides institutions with valuable insights into student behavior, preferences, and needs, enabling them to tailor their programs, services, and marketing strategies accordingly. This data-driven approach not only helps institutions attract and retain students more effectively but also enhances the overall quality of education they provide.
Figure Global Higher Education CRM Software Market Size (M USD) Outlook (2024-2033)
2 Higher Education CRM Software Market Trends
With the development of new generation information technology and the acceleration of digital transformation and upgrading of education industry, Higher education CRM software began to develop towards platform, cloud, intelligence and simplification, and has become the work entrance and operation center of organizations.
Product platformization breaks the information island and strengthens the cooperation inside and outside the organization. The development of product platform is expected to break the information island, open the cooperation inside and outside the organization, help to further enhance the scalability, openness and integration of applications, and realize the information exchange across organizations. Based on the organization model and personnel role of large organization, cross-system and distributed deployment, it supports cross-system link and access of multi-customer front-end, and realizes the collaborative application of document security, transaction access, application integration and process interoperability across organizations.
Cloud service: providing cloud computing services and saving the cost of purchasing and maintaining basic equipment is an important trend in the future development of software products.
Intelligent management: through big data, artificial intelligence and other technologies to enhance the commercial value of products, improve the degree of intelligence.
Simplicity of Operation: It is an important prerequisite for Higher Education CRM Software industry to achieve a leap-forward transformation and upgrading by reducing complexity and lowering user threshold. The increase of CRM penetration rate is an inevitable trend. With the increase of more and more customers, the expansion of business scale of manufacturers and the demand for convenient use of customers will be the main factors driving the simplification of Higher Education CRM Software. Through technical innovation, intelligent deployment, automatic operation and other functions, or become the new wealth password of Higher Education CRM Software. At the same time, the development and breakthrough of artificial intelligence, machine learning and other technologies provide objective conditions for improving the usability of CRM in deployment, configuration and operation.
3 Global Higher Education CRM Software Market by Type in 2024
In 2024, the Higher Education CRM Software market was characterized by two primary product types: Cloud-based and On-premises.
Cloud-based CRM Software: In 2024, the cloud-based CRM software segment accounted for a significant portion of the market, with a total revenue of 2,384.84 million USD. This represented approximately 85.73% of the total Higher Education CRM Software market.
On-premises CRM Software: In 2024, the on-premises CRM software segment had a total revenue of 396.96 million USD, which constituted about 14.27% of the total market.
Growth Rate: While the on-premises CRM segment had a smaller market share compared to its cloud-based counterpart, it still exhibited a steady growth rate. This growth was attributed to the continued need for secure and controlled data management solutions, especially among institutions with legacy systems or specific regulatory compliance requirements.
The cloud-based CRM segment also experienced the fastest growth rate. This was driven by several factors, including the increasing adoption of digital technologies, the need for remote work capabilities, and the growing emphasis on data-driven decision-making in higher education. Institutions recognized the benefits of cloud-based solutions in enhancing their operational efficiency, improving student outcomes, and reducing IT costs.
Table Global Higher Education CRM Software Market Size and Share by Type in 2024
Type | Market Size (M USD) | Market Share |
|---|---|---|
Cloud-based | 2,384.84 | 85.73% |
On-premises | 396.96 | 14.27% |
Total | 2,781.80 | 100.00% |
4 Global Higher Education CRM Software Market by Application in 2024
In 2024, the Higher Education CRM Software market was segmented into various applications, each catering to specific needs within the higher education ecosystem. The primary applications included Universities and Training Organizations.
Universities: In 2024, the university application segment accounted for the largest portion of the market, with a total revenue of 1,535.28 million USD. This represented approximately 55.19% of the total Higher Education CRM Software market.
Training Organizations: In 2024, the training organization application segment had a total revenue of 774.45 million USD, which constituted about 27.84% of the total market.
While the university application had the largest market share, the training organization application exhibited a relatively fast growth rate. This was attributed to the growing demand for professional development and skills training, as individuals and businesses sought to adapt to the changing job market and technological advancements. Training organizations recognized the value of CRM software in enhancing their training programs and improving participant engagement, driving the growth of this segment.
Table Global Higher Education CRM Software Market Sales and Share by Application in 2024
Application | Market Size (M USD) | Market Share |
|---|---|---|
Universities | 1,535.28 | 55.19% |
Training Organizations | 774.45 | 27.84% |
Others | 472.07 | 16.97% |
Total | 2,781.80 | 100.00% |
5 Global Higher Education CRM Software Market by Region in 2024
In 2024, the Higher Education CRM Software market experienced significant growth across various regions, reflecting the increasing demand for advanced customer relationship management solutions in the education sector. The market was segmented into four major regions: Americas, Europe, Asia Pacific, and Middle East & Africa.
Americas: The Americas region accounted for the largest share of the global Higher Education CRM Software market in 2024, with a total revenue of 1,168.36 million USD. This represented approximately 42.00% of the total market.
Europe: Europe was the second-largest regional market, with a total revenue of 771.67 million USD in 2024, accounting for 27.74% of the global market.
Asia Pacific: The Asia Pacific region had a total revenue of 705.46 million USD in 2024, representing 25.36% of the global market.
Middle East & Africa: The Middle East & Africa region had a total revenue of 136.31 million USD in 2024, accounting for 4.90% of the global market.
The Asia Pacific region emerged as the fastest-growing region, driven by the rapid expansion of its education sector and increasing investment in educational technology. The region’s dynamic growth was fueled by the rising number of higher education institutions and the need for efficient management solutions to handle the growing student population.
Table Global Higher Education CRM Software Market Size, Region Wise in 2024
Region | Market Size (M USD) | Market Share |
|---|---|---|
Americas | 1,168.36 | 42.00% |
Europe | 771.67 | 27.74% |
Asia Pacific | 705.46 | 25.36% |
Middle East & Africa | 136.31 | 4.90% |
Total | 2,781.80 | 100.00% |
Figure Global Higher Education CRM Software Revenue Market Share by Region in 2024
6 Global Higher Education CRM Software Market Top 3 Players
Company Introduction and Business Overview: Salesforce is a leading global provider of customer relationship management (CRM) solutions, headquartered in San Francisco, California. The company offers a comprehensive suite of CRM applications designed to help businesses manage their customer relationships effectively. Salesforce is renowned for its innovative technology and commitment to delivering scalable, customizable solutions that meet the evolving needs of its clients.
Products Offered: Salesforce’s Higher Education CRM Software includes the Education Cloud, which is specifically designed for higher education institutions. The Education Cloud provides a range of features such as student recruitment, enrollment management, alumni engagement, and fundraising. It offers a unified platform that enables institutions to connect with students throughout their educational journey and beyond, fostering long-term relationships and enhancing student outcomes.
Revenue in 2022: In 2022, Salesforce’s revenue from Higher Education CRM Software was 517.21 million USD.
Company Introduction and Business Overview: Ellucian is a prominent provider of software and services designed for higher education institutions, with its headquarters in Reston, Virginia. The company focuses on delivering solutions that enhance the operational efficiency and student experience of colleges and universities. Ellucian is committed to empowering educational institutions with technology that supports their mission and drives success.
Products Offered: Ellucian offers a variety of Higher Education CRM Software products, including Ellucian CRM, which is specifically built for colleges and universities. The platform provides features such as constituent relationship management, recruitment, retention, fundraising, and alumni engagement. It aims to streamline administrative processes, improve communication with students, and enhance the overall student experience.
Revenue in 2022: In 2022, Ellucian’s revenue from Higher Education CRM Software was 268.30 million USD.
Company Introduction and Business Overview: Oracle Corporation is a multinational technology company that specializes in developing and marketing database software, cloud engineered systems, and enterprise software products. Headquartered in Broomfield, Colorado, Oracle is known for its robust and reliable software solutions that cater to various industries, including higher education. The company is dedicated to helping organizations optimize their operations and achieve their strategic goals through advanced technology.
Products Offered: Oracle’s Higher Education CRM Software includes PeopleSoft CRM for Higher Education, which is designed to support recruitment, retention, and constituent support services. The platform integrates with Oracle’s Campus Solutions, enabling institutions to manage prospective student recruitment, retention efforts, and service center operations effectively. It provides a comprehensive view of constituent records and facilitates efficient communication and collaboration within the institution.
Revenue in 2022: In 2022, Oracle’s revenue from Higher Education CRM Software was 162.88 million USD.
Table Global Higher Education CRM Software Revenue Share of Top3 Players in 2022
Company | 2022 |
Salesforce | 24.27% |
Ellucian | 12.59% |
Oracle | 7.64% |