1 Global Japanese Cosmetics Market Size (Value) and CAGR (2024-2033)
In 2024, the global Japanese Cosmetics market was valued at USD 32840.46 million, with a CAGR of 4.78% from 2024 to 2033.
“Cosmetics” are used by rubbing, spraying or similar methods on the body to cleanse, beautify, enhance attractiveness, change appearance, or keep the skin or hair healthy. It is intended to have a mild effect on the human body. Specifically, it includes shampoos, conditioners, soaps, foundations, creams, nail polishes, and many other things. The “Japanese Cosmetic” surveyed in this report refers to cosmetics from Japanese brand companies.
Figure Global Japanese Cosmetics Market Size (M USD) and CAGR 2024-2033
2 Japanese Cosmetics Market Drivers
Rising Global Income Levels
One of the primary drivers of the Japanese Cosmetics market is the increasing income levels of consumers worldwide. As economies stabilize and grow, consumers have more disposable income to spend on non-essential items, including high-quality cosmetics. In particular, the rise of the middle class in emerging economies such as China and India has led to a surge in demand for premium beauty products. Japanese Cosmetics, known for their high quality and functionality, are particularly appealing to consumers who prioritize product effectiveness and safety.
High-End and Diversified Demand
The trend towards high-end and diversified cosmetics is another significant driver. Consumers are increasingly seeking products that offer more than just basic functionality. They are willing to pay a premium for products that provide advanced benefits such as anti-aging effects, skin repair, and natural ingredients. Japanese Cosmetics companies have been at the forefront of this trend, developing innovative products that cater to these evolving needs. For example, the market has seen a rise in demand for functional cosmetics that address specific skin concerns, such as sensitivity, acne, and aging.
Growing E-commerce Channels
The rapid expansion of e-commerce has also played a crucial role in driving the Japanese Cosmetics market. Online platforms have made it easier for consumers to access a wide range of products from around the world. Japanese Cosmetics companies have leveraged this trend by expanding their online presence, making their products more accessible to global consumers.
3 Japanese Cosmetics Market Challenges
Brand Barriers
Establishing a strong brand in the cosmetics industry requires significant investment in marketing, product development, and consumer trust-building. Japanese Cosmetics companies face stiff competition from both domestic and international brands. Well-established brands often have a loyal customer base, making it difficult for new entrants to gain market share. Building brand recognition and trust takes time and resources, which can be a significant barrier for emerging companies.
Market Competition
The cosmetics industry is highly competitive, with numerous players vying for market share. Japanese Cosmetics companies face competition not only from other Japanese brands but also from international giants such as L’Oréal, Estée Lauder, and Procter & Gamble. These competitors often have extensive distribution networks, larger marketing budgets, and a wide range of product offerings. This intense competition can lead to price wars and reduced profit margins, making it challenging for Japanese companies to maintain their market position.
Maturity of Sales Channels
The maturity and stability of sales channels are critical for the success of Japanese Cosmetics companies. Traditional retail channels such as department stores, supermarkets, and drugstores often require significant investments in marketing and distribution. Additionally, these channels may charge high entry fees and other costs, making it difficult for new brands to penetrate the market. The rise of e-commerce has provided some relief, but it also comes with its own set of challenges, such as the need for robust online marketing strategies and efficient logistics.
4 Global Japanese Cosmetics Market Size and Share by Type in 2024
Skincare products for women are designed to cater to a wide range of skin – related needs. They are formulated to moisturize, nourish, protect, and beautify the skin. Their functions encompass various aspects like moisturizing, which helps maintain skin hydration; whitening, aiming to even out skin tone; sun protection, shielding the skin from harmful UV rays; cleaning, removing dirt and impurities; wrinkle removal and anti – aging, reducing the signs of aging; oil control and acne removal, addressing skin blemishes; and anti – inflammatory and anti – allergic repair, soothing irritated skin. In 2024, the market revenue for skincare (for women) is projected to reach 14895.45 million USD.
Haircare products for women are essential for maintaining hair health and appearance. This category includes shampoos, which clean the hair and scalp; hair oils, providing nourishment and shine; and conditioners, which help detangle and soften the hair. In 2024, the market is expected to generate a revenue of 6991.79 million USD.
Deodorants play a crucial role in personal hygiene. They are substances applied to the body, mainly in areas like the armpits, groin, and feet, to prevent or mask body odor caused by the breakdown of sweat by bacteria. In 2024, the deodorant segment is forecasted to have a market revenue of 808.44 million USD. Although it has a smaller market share compared to skincare and haircare, it has been showing a growing trend.
Men’s Care products have seen a significant rise in popularity in recent years. This category includes facial cleansers, which remove dirt and excess oil from men’s faces; moisturizers, keeping the skin hydrated; serums, providing concentrated active ingredients for targeted skin concerns; and scrubs, exfoliating the skin to remove dead cells. In 2024, the market revenue for men’s care is expected to be 3680.81 million USD.
Make up products are used to enhance one’s appearance. This segment includes blush, which adds color to the cheeks; eyeshadow, used to create various eye looks; lipstick, adding color and moisture to the lips; foundation, providing an even skin tone base; and mascara, volumizing and lengthening the lashes. In 2024, the make – up segment is projected to generate a revenue of 5511.55 million USD.
Table Global Japanese Cosmetics Market Size and Share by Type in 2024
Type | Market Size (M USD) 2024 | Market Share 2024 |
Skincare (for Women) | 14895.45 | 45.36% |
Haircare (for Women) | 6991.79 | 21.29% |
Deodorant | 808.44 | 2.46% |
Men’s Care | 3680.81 | 11.21% |
Make up | 5511.55 | 16.78% |
Others | 952.43 | 2.90% |
5 Global Japanese Cosmetics Market Size and Share by Application in 2024
Home Center: Home centers are large stores specializing in various materials and supplies, which also sell Japanese cosmetics. In 2024, the market revenue for Japanese cosmetics sold through home centers is projected to be 1066.30 million USD. Although home centers have a relatively small market share in the distribution of Japanese cosmetics, they still play a role in reaching consumers who prefer to purchase cosmetics while shopping for other household items.
Discount Store: Discount stores offer products at lower prices compared to traditional retail stores. In 2024, the Japanese cosmetics market revenue through discount stores is forecasted to reach 3962.67 million USD. These stores attract price – sensitive consumers, and the availability of Japanese cosmetics in discount stores helps in expanding the market reach to a broader consumer base.
Drug Store: Drug stores are retail stores that sell medicines and groceries, along with cosmetics. In 2024, the market revenue for Japanese cosmetics in drug stores is expected to be 11854.63 million USD. Drug stores are a popular distribution channel as they are easily accessible to consumers, and the presence of Japanese cosmetics in these stores benefits from the foot traffic generated by customers looking for health and beauty products.
General Merchandising Store: General merchandising stores sell a variety of dry goods to the public, and they also stock Japanese cosmetics. In 2024, the market revenue through this application segment is projected to be 9181.80 million USD. These stores provide a convenient one – stop – shopping experience for consumers, contributing to the sales of Japanese cosmetics.
Table Global Japanese Cosmetics Market Size and Share by Application in 2024
Application | Market Size (M USD) 2024 | Market Share 2024 |
Home Center | 1066.30 | 3.25% |
Discount Store | 3962.67 | 12.07% |
Drug Store | 11854.63 | 36.10% |
General Merchandising Store | 9181.80 | 27.96% |
Others | 6775.06 | 20.63% |
6 Global Japanese Cosmetics Market Size by Region in 2024
The Japanese cosmetics market in the United States is projected to reach 2808.52 million USD in 2024. The U.S. market has been a significant consumer of Japanese cosmetics. American consumers are attracted to Japanese cosmetics for their quality, innovation, and unique formulations, especially in skincare and makeup products.
The European market for Japanese cosmetics is expected to generate a revenue of 2117.55 million USD in 2024. Europe has a diverse consumer base with a strong interest in beauty products. Different countries in Europe have varying levels of demand for Japanese cosmetics. For example, countries like Germany, the UK, and France have relatively higher consumption. The market in Europe has also been affected by the pandemic, but with the economic recovery and the growing popularity of Asian beauty trends, the demand for Japanese cosmetics is on the rise. European consumers are increasingly interested in Japanese skincare’s focus on natural ingredients and advanced formulations.
In 2024, the Japanese cosmetics market in China is forecasted to reach 6265.96 million USD. China has been a rapidly growing market for Japanese cosmetics. The signing of the Regional Comprehensive Economic Partnership (RCEP) has further enhanced the market potential, as it has led to more favorable trade conditions. Chinese consumers have a high regard for Japanese cosmetics, especially in the skincare and makeup categories. The increasing purchasing power of Chinese consumers, especially in lower – tier cities, and the growing beauty – conscious culture are driving the growth of the Japanese cosmetics market in China.
Figure Global Japanese Cosmetics Market Size by Region in 2024
7 Major Players in Global Japanese Cosmetics Market
7.1 Shiseido
Company Profile: Shiseido, established in 1872, is a global cosmetics giant with a presence in 120 countries and regions. Its website, www.shiseido.com, serves as a platform to showcase its extensive range of products.
Business Overview: Shiseido is renowned for its diverse portfolio of international brands, including SHISEIDO, NARS, Clé de Peau Beauté, and many others. As a global beauty company, it not only develops cosmetics but also aims to create new value and beauty experiences for consumers worldwide. It focuses on innovation, leveraging advanced research and development to introduce products that meet the evolving needs of consumers.
Product Profiles: One of its notable products is the Clear Sunscreen Stick SPF 50+. This award – winning product offers broad – spectrum protection against UVA/UVB rays. Its lightweight formula can be applied over or under makeup, and it becomes more protective when it senses water and heat. Infused with naturally – derived skincare ingredients, it also helps prevent signs of aging. The product is reef – friendly and suitable for all skin types.
Financial Performance: In 2022, Shiseido’s revenue was 8332.95 million USD, with a gross margin of 73.79%.
7.2 Kao Corporation
Company Profile: Kao Corporation, founded in 1887, has a long – standing reputation in the cosmetics and personal care industry. Its website, www.kao.com, provides information about its products and corporate philosophy.
Business Overview: Kao is a leading manufacturer in hygiene, beauty, and wellness. In the beauty care business, it focuses on premium brands in three business areas: Consumer Goods, Salon, and Cosmetics. Its brands like Jergens, Curél, and Bioré are globally recognized for their innovation and quality. The company is committed to creating value in people’s lives through its products.
Product Profiles: The Curél® Makeup Cleansing Gel is a standout product. Specifically designed for dry, sensitive skin, it gently and thoroughly removes makeup while hydrating the skin. It contains ingredients like sorbitol, caprylic/capric triglyceride, and glycerin, which help in cleansing and protecting the skin’s natural ceramides.
Financial Performance: In 2022, Kao Corporation reported a revenue of 5033.25 million USD.
7.3 KOSE
Company Profile: KOSE, established in 1946, has a wide – reaching global sales region. Its website, www.kose.co.jp, offers insights into its product range and corporate activities.
Business Overview: KOSE is dedicated to creating beauty through its various business operations. It has a unique corporate philosophy that combines “wisdom” and “sensibility” to develop products that meet the diverse needs of consumers. The company focuses on research and development to bring innovative and high – quality products to the market.
Product Profiles: The Sekkisei Facial Cream Wash is a popular product. It has a moist and condensed foam that smoothly removes dullness and cleans pores, while also supporting skin regeneration. This face wash leaves the skin feeling soft and hydrated.
Financial Performance: In 2022, KOSE’s revenue was 2617.20 million USD.