1 Global Digital Fashion Market Size (Revenue) and CAGR (2024-2033)
Global Digital Fashion market generated revenue of USD 3815.21 Million in 2024 with a CAGR of 110.38% during 2024 to 2033.
Despite its growth, the digital fashion market also faces challenges such as limited consumer awareness and understanding of digital fashion products, as well as competition from traditional fashion brands. However, the market’s potential for further expansion and innovation remains strong, driven by ongoing technological advancements and evolving consumer preferences.
Figure Global Digital Fashion Market Size (M USD) Outlook (2024-2033)
2 Influence of COVID-19 Outbreak on Digital Fashion Industry Development
Table Influence of COVID-19 Outbreak on Digital Fashion Industry Development
Item | Description |
Accelerate the digital transformation of fashion industry | Since the beginning of the pandemic in 2020, the fashion industry has suffered huge economic losses, with sales plummeting and job losses, but COVID-19 has accelerated the development of the digital fashion industry. Amidst the COVID-19 pandemic, fashion is among the industries that have been forced to adapt their commercial and creative strategies to better suit the social distancing measures. Therefore, the United Statesge rate of digital channels has increased. Catwalks and showrooms have become more accessible through live streaming and virtual fashion shows. Therefore, they make it easier for the public to get high fashion. Milan Fashion Week was renamed “Milan Digital Fashion Week”. The British Fashion Council also seized the opportunity to display this year’s designs online. In 2021, large-scale virtual fashion activities become more and more common. An example of this is International Digital Fashion Week. With this event, there is the largest virtual fashion show being held with over 100 designers in the fashion industry being represented. Now, digital fashion has the opportunity to flourish in the industry where new technology and fashion merge. The importance of fashion movies is also emphasized as a medium for creatively displaying the upcoming series of designers. Therefore, the 3D experience gained momentum. Other popular formats include avatar videogames, such as Zepeto, with which Louboutin cooperated to show their SS21 series. In this way, attendees can create personalized avatars and view the latest design of the brand. In addition, in their SS21 show, GCDS, an Italian street clothing brand, used cutting-edge technology and virtual images to rebuild a 3D runway, displaying digitally rendered clothes. COVID-19 accelerates the development of digital fashion. |
Increase the market demand of digital fashion industry | Covid-19 blockade has changed the way people live, shop and relax. Whether in movies, social media, advertising or shopping, consumers are used to almost seamless integration between the real world and the virtual world. Brands that don’t adapt quickly are losing market share. The result of this is that more products need to be brought to market faster and with less overhead-and attract consumers who are used to interacting (and paying) with digital products. This is the perfect environment for virtual products to flourish. In addition, in COVID-19, when people did not go out often but used social media more, digital clothing was very important. Digital clothing accelerated during the pandemic. Brands have to turn to virtual showrooms and online activities to show their latest fashion designs. |
3 Global Digital Fashion Market by Type in 2024
The digital fashion market in 2024 was characterized by a diverse range of product types, each with its unique definition, market size, and share. The primary product types included apparel/clothing, accessories, and footwear.
Apparel/Clothing
Apparel/clothing was the largest product type in the digital fashion market in 2024. It encompassed a wide array of digital garments designed to be worn virtually through augmented reality and digitally altered photos. These digital clothes ranged from casual wear to high-fashion items, offering consumers the ability to experiment with various styles without the need for physical production. In 2024, the market size for digital apparel/clothing was 2633.64 million USD, accounting for 69.03% of the total digital fashion market share. This dominance was attributed to the increasing demand for sustainable fashion options and the growing popularity of virtual fashion shows and events.
Accessories
Digital accessories were another significant product type, comprising items such as digital handbags, jewelry, and hats. These accessories were designed to complement digital clothing and enhance the overall virtual fashion experience. In 2024, the market size for digital accessories reached 401.74 million USD, representing 10.53% of the total market share. While smaller in size compared to apparel/clothing, accessories played a crucial role in providing a complete virtual fashion ensemble and were often used to personalize and accessorize digital avatars.
Footwear
Digital footwear included a variety of virtual shoe designs, ranging from sneakers to high heels. These digital shoes were often created as non-fungible tokens (NFTs) and could be used in virtual environments such as video games and social media platforms. In 2024, the market size for digital footwear was 779.83 million USD, making up 20.44% of the total digital fashion market share. The growth in digital footwear was driven by the increasing integration of fashion and gaming, as well as the appeal of unique and collectible digital shoe designs.
Among the different product types, apparel/clothing had the largest market share in 2024, with 69.03% of the total digital fashion market. This was primarily due to its broad range of applications and the significant consumer interest in sustainable and virtual fashion options. On the other hand, footwear experienced the fastest growth rate, driven by the rising popularity of NFTs and the expanding intersection of fashion and gaming. The rapid growth in digital footwear highlighted the potential for unique and innovative product offerings in the digital fashion space.
Table Global Digital Fashion Market Size and Share by Type in 2024
Type | Market Size (M USD) | Market Share |
|---|---|---|
Apparel/Clothing | 2633.64 | 69.03% |
Accessories | 401.74 | 10.53% |
Footwear | 779.83 | 20.44% |
Total | 3815.21 | 100.00% |
4 Global Digital Fashion Market by Application in 2024
The digital fashion market in 2024 was segmented into various applications, each catering to different consumer groups and market needs. The primary applications included men, women, and children.
Men
Digital fashion for men focused on providing a wide range of virtual clothing and accessories tailored to the preferences of male consumers. This included digital suits, casual wear, and sports attire, designed to enhance the virtual appearance of male avatars in gaming and social media environments. In 2024, the market size for digital fashion targeted at men was 954.57 million USD, accounting for 25.02% of the total digital fashion market share. The growth in this segment was driven by the increasing adoption of digital fashion among male gamers and the expansion of virtual fashion platforms catering to male consumers.
Women
Digital fashion for women was the largest application segment in 2024, encompassing a broad range of virtual clothing and accessories designed for female consumers. This included digital dresses, skirts, tops, and accessories, which were used to create stylish and fashionable virtual ensembles. In 2024, the market size for digital fashion targeted at women reached 2538.26 million USD, representing 66.53% of the total digital fashion market share. The dominance of this segment was attributed to the significant consumer interest in virtual fashion among female users, as well as the growing number of digital fashion brands offering products specifically designed for women.
Children
Digital fashion for children focused on creating virtual clothing and accessories suitable for younger audiences. This included digital outfits for children’s avatars in gaming and social media platforms, designed to be fun, colorful, and engaging. In 2024, the market size for digital fashion targeted at children was 322.39 million USD, making up 8.45% of the total digital fashion market share. The growth in this segment was driven by the increasing use of digital platforms by children and the desire of parents to provide their children with unique and creative virtual fashion experiences.
Among the different applications, women had the largest market share in 2024, with 66.53% of the total digital fashion market. This was primarily due to the significant consumer demand for virtual fashion among female users and the wide range of products available to cater to their preferences. On the other hand, men experienced the fastest growth rate, driven by the expanding interest in digital fashion among male consumers and the increasing integration of fashion and gaming. The rapid growth in the men’s segment highlighted the potential for further expansion and innovation in digital fashion products tailored to male users.
Table Global Digital Fashion Market Size and Share by Application in 2024
Application | Market Size (M USD) | Market Share |
|---|---|---|
Men | 954.57 | 25.02% |
Women | 2538.26 | 66.53% |
Children | 322.39 | 8.45% |
Total | 3815.21 | 100.00% |
5 Global Digital Fashion Market by Region in 2024
The digital fashion market in 2024 experienced significant growth across various regions, reflecting the global expansion and adoption of virtual fashion products. The market was segmented into major regions, each contributing to the overall growth and development of the industry.
United States
The United States was a prominent player in the digital fashion market in 2024, with a market size of 1040.50 million USD. This region accounted for a substantial share of the global market, driven by the presence of innovative technology companies and a tech-savvy consumer base. The growth in the U.S. digital fashion market was fueled by the increasing popularity of virtual fashion shows, digital fashion platforms, and collaborations between fashion brands and technology companies. The integration of digital fashion into gaming and social media platforms also contributed to the market’s expansion in the United States.
Europe
Europe was the largest regional market in 2024, with a market size of 1992.75 million USD. The dominance of Europe in the digital fashion market can be attributed to its rich fashion heritage, advanced technological infrastructure, and a strong focus on sustainability and innovation. Many European fashion brands and startups were at the forefront of developing cutting-edge digital fashion products, leveraging technologies such as 3D modeling, augmented reality, and blockchain. The region’s fashion weeks and events also played a crucial role in promoting digital fashion and driving consumer interest.
China
China emerged as a significant player in the digital fashion market in 2024, with a market size of 75.43 million USD. The growth in China’s digital fashion market was driven by the increasing adoption of digital technologies and the rising demand for innovative fashion products among its large consumer base. Chinese fashion brands and technology companies were actively involved in developing digital fashion products, leveraging the country’s strong manufacturing capabilities and technological advancements. The expansion of e-commerce platforms and social media also facilitated the growth of the digital fashion market in China.
Japan
Japan contributed a market size of 113.74 million USD to the global digital fashion market in 2024. The country’s unique fashion culture and technological prowess played a significant role in driving the growth of its digital fashion market. Japanese fashion brands and designers were known for their innovative and avant-garde digital fashion creations, which appealed to consumers worldwide. The integration of digital fashion into Japanese gaming and entertainment industries also contributed to the market’s expansion.
Middle East and Africa
The Middle East and Africa region experienced a market size of 116.52 million USD in 2024. The growth in this region was driven by the increasing adoption of digital technologies and the rising interest in fashion among its growing middle class. The region’s fashion industry was gradually embracing digital fashion, with local designers and brands exploring new opportunities in virtual fashion products. The expansion of internet connectivity and e-commerce platforms also facilitated the growth of the digital fashion market in the Middle East and Africa.
India
India’s digital fashion market size reached 60.65 million USD in 2024. The country’s large and diverse consumer base, along with its growing fashion industry, contributed to the market’s expansion. Indian fashion brands and designers were increasingly incorporating digital fashion into their offerings, leveraging the country’s strong IT capabilities and the rising popularity of e-commerce platforms. The increasing use of social media and digital platforms for fashion consumption also drove the growth of the digital fashion market in India.
Southeast Asia
Southeast Asia experienced a market size of 31.76 million USD in 2024. The region’s digital fashion market was characterized by its emerging fashion industry and the growing adoption of digital technologies. Countries like Singapore and Malaysia were at the forefront of promoting digital fashion, with local designers and brands exploring new opportunities in virtual fashion products. The expansion of e-commerce platforms and social media also facilitated the growth of the digital fashion market in Southeast Asia.
Latin America
Latin America’s digital fashion market size was 62.65 million USD in 2024. The region’s growth was driven by the increasing interest in fashion and the adoption of digital technologies among its consumer base. Countries like Brazil and Mexico were actively involved in the digital fashion industry, with local designers and brands developing innovative virtual fashion products. The expansion of e-commerce platforms and the rising popularity of social media also contributed to the market’s growth in Latin America.
Among the major regions, Europe was the largest market by revenue in 2024. The fastest-growing region was Latin America, driven by the increasing interest in fashion and the adoption of digital technologies among its consumer base. The expansion of e-commerce platforms and the rising popularity of social media also contributed to the rapid growth of the digital fashion market in Latin America.
Table Global Digital Fashion Market Size, Region Wise in 2024
Region | Market Size (M USD) |
|---|---|
United States | 1040.50 |
Europe | 1992.75 |
China | 75.43 |
Japan | 113.74 |
Middle East and Africa | 116.52 |
India | 60.65 |
Latin America | 62.65 |
Southeast Asia | 31.76 |
6 Global Digital Fashion Market Top 3 Players
Company Introduction and Business Overview: Rtfkt is a leading brand in the digital fashion industry, known for its innovative approach to merging culture and gaming with fashion. Founded in 2020 by Benoit Pagotto, Chris Le, and Steven Vasilev, the company has quickly gained recognition for its cutting-edge digital fashion products and experiences.
Products Offered: Rtfkt offers a variety of digital fashion products, including virtual sneakers and accessories. One of its notable offerings is the “Cryptokick” sneaker, which is available as an NFT and allows users to customize the design using various skins. The company also collaborates with major brands and artists to create unique and exclusive digital fashion products.
Revenue in 2024: In 2024, Rtfkt generated a revenue of 523.28 million USD. This significant revenue was driven by the company’s innovative products, strategic collaborations, and its ability to appeal to a growing consumer base interested in digital fashion and NFTs.
Company Introduction and Business Overview: DressX is an international digital fashion multi-brand retailer that has been at the forefront of the digital fashion revolution. Founded in 2019, the company offers a platform where both 3D designers and traditional fashion brands can sell and distribute digital clothing. DressX aims to decouple financial growth from the extraction of raw materials by preventing the production of items that might only be worn once or twice. The company’s vision is to create a more sustainable and innovative fashion industry by embracing digital fashion.
Products Offered: DressX offers a wide range of digital fashion products, including virtual clothing and accessories. The company’s platform allows users to apply digital looks in augmented reality on real-time videos and photos, providing a seamless and interactive virtual fashion experience. DressX carries digital fashion collections from contemporary brands and designers, giving consumers access to a diverse range of virtual fashion options. Additionally, the company is working on launching wearable NFTs, which will be limited in number, unique, and exclusive to their owners, further expanding its product offerings and appeal to the digital fashion market.
Revenue in 2024: In the latest year, DressX generated a revenue of 350.98 million USD. This revenue was driven by the company’s successful platform, which attracts both designers and consumers to the digital fashion space. DressX’s ability to provide a sustainable and innovative alternative to traditional fashion has helped it gain traction in the market, positioning it as a key player in the digital fashion industry.
Company Introduction and Business Overview: Carlings is a Scandinavian retailer that has been at the forefront of the digital fashion revolution. Established in 1985, the company has a strong presence in Europe and has expanded its operations to cater to the growing demand for digital fashion products. Carlings is known for its innovative approach to fashion, combining traditional retail with cutting-edge digital technologies.
Products Offered: Carlings offers a wide range of digital fashion products, including virtual clothing and accessories. One of its notable offerings is the “Neo-Ex” collection, which allows users to upload their photos and have digital clothes fitted onto their images, creating the illusion of wearing the pieces in real life. This innovative approach not only reduces waste but also provides consumers with a unique and personalized virtual fashion experience.
Revenue in 2024: In 2024, Carlings generated a revenue of 198.16 million USD. This significant revenue was driven by the company’s successful integration of digital fashion into its product offerings and its ability to appeal to a tech-savvy consumer base.
Table Global Digital Fashion Revenue Share of Top3 Players in 2024
Company | 2024 |
Rtfkt | 13.72% |
DressX | 9.20% |
Carlings | 5.19% |