1. Global At-Home Laser Hair Removal Market Overview
At-Home Laser Hair Removal is a small home appliance for laser hair removal that is smaller than the large-scale laser hair removal instrument in beauty salons and has much lower power. Capable of heating and destroying hair follicles, thereby disrupting hair growth.
In 2024, the market value is projected to reach 1914.13 M USD, with a Compound Annual Growth Rate (CAGR) of 16.51% from 2024 to 2033.
Figure Global At-Home Laser Hair Removal Market Size (M USD) and CAGR (2024-2033)
2. At-Home Laser Hair Removal Market Growth Drivers and Restraints
The growth of the At-Home Laser Hair Removal market is influenced by several driving factors. The increasing demand for hairless bodies among the younger generation, particularly women, has been a significant growth factor. The precision and efficiency of these devices in hair removal have led to a surge in demand, further amplified by the rise in disposable income. The development of e-commerce has also played a crucial role, offering convenient shopping options, favorable discounts, and flexible delivery methods, which have encouraged consumers to shop online.
However, the market faces certain challenges that could limit its growth. The threat of substitutes, such as razors, depilatory creams, and wax strips, poses a significant challenge to the market position and share of At-Home Laser Hair Removal devices. The quality and service of these devices vary, especially in developing countries, where some manufacturers lack the skill to produce high-quality products that can cause skin damage, thus harming the reputation of the industry. Additionally, side effects such as hyperpigmentation and the lack of professional guidance for device use can deter potential users.
The COVID-19 pandemic has also had a profound impact on the market, affecting global trade, supply chain logistics, and consumer confidence. The market for raw materials and the upstream industry of At-Home Laser Hair Removal devices has been sluggish, with the pandemic’s end still uncertain, prolonging its impact on the industry.
3. Technological Innovations in the At-Home Laser Hair Removal Market
The At-Home Laser Hair Removal market is characterized by high industry concentration, with the top three companies—TRIA Beauty, Inc., Philips, and Ulike—holding significant market shares. These companies are at the forefront of technology innovation, driving the market’s growth through the introduction of new products, continuous innovation, and improved services. The market has seen significant technological advancements, with companies focusing on R&D to gain a competitive edge.
Corporate mergers and acquisitions have also played a role in shaping the market. These strategic moves have allowed companies to expand their market presence, acquire new technologies, and strengthen their positions in the global market. The market’s high concentration rate indicates the presence of a few dominant players, suggesting that new entrants without industry chain advantages or precise supplier positioning should exercise caution.
4. Global At-Home Laser Hair Removal Market by Type
The at-home laser hair removal market is segmented into two primary product types: Multiple Standard Wavelengths and Specific Standard Wavelength.
Multiple Standard Wavelengths devices, also known as Intense Pulsed Light (IPL) devices, use a broad spectrum of light to target hair follicles. This technology is designed to be versatile, accommodating different hair and skin types. In terms of revenue, the Multiple Standard Wavelengths segment is expected to generate substantial revenue in 2024, with an estimated figure of 1459.8 million USD. This product type has consistently held the largest market share, projected to be 80% in 2024, due to its broader appeal and versatility.
On the other hand, Specific Standard Wavelength devices, or laser hair removal devices, use a single wavelength of light that is tailored to specific hair and skin types. These devices are known for their precision and effectiveness but are limited to certain demographics. The revenue for this product type in 2024 is forecasted to be 454.33 million USD.
Table Global At-Home Laser Hair Removal Market Size by Type in 2024
|
Type |
Market Size (M USD) 2024 |
|
Multiple Standard Wavelengths |
1459.8 |
|
Specific Standard Wavelength |
454.33 |
5. Global At-Home Laser Hair Removal Market Size by Application
The at-home laser hair removal market is primarily divided into two applications: Male and Female.
The Male application segment focuses on hair removal for men, which includes beard and body hair. This segment is expected to generate a revenue of 280.31 million USD in 2024. Despite its smaller market share, projected at 15% in 2024, the Male segment is experiencing a steady growth rate. This growth can be linked to the increasing awareness and acceptance of male grooming and the desire for more convenient and private hair removal solutions.
Conversely, the Female application segment dominates the market, with an expected revenue of 1633.82 million USD in 2024. This segment holds an overwhelming market share of 85% in 2024.
In conclusion, the Female application segment not only holds the largest market share but also shows a significant growth rate, indicating its dominance in the at-home laser hair removal market. However, the Male segment, while smaller, is growing at a steady pace, suggesting a market with potential for expansion and innovation.
Table Global At-Home Laser Hair Removal Market Size and Share by Application in 2024
|
Application |
Market Size (M USD) 2024 |
Market Share 2024 |
|
Male |
280.31 |
14.64% |
|
Female |
1633.82 |
85.36% |
6. Global At-Home Laser Hair Removal Market by Region
North America is projected to be the largest revenue market in 2024, with an estimated revenue of 776.16 M USD. This region has consistently led the market, driven by a high demand for aesthetic technologies, a strong presence of key players, and a growing awareness of personal grooming. The United States, as part of North America, contributes significantly to this revenue due to its large consumer base and the increasing adoption of at-home laser hair removal devices for their convenience and effectiveness.
While North America holds the largest share, the Asia Pacific region is expected to be the fastest-growing market, with an estimated revenue of 393.57 M USD in 2024. This growth can be attributed to the region’s developing economies, increasing disposable income, and a rising middle class that is more inclined towards investing in personal care technologies. Additionally, the region’s growing awareness of aesthetic standards and the influence of global beauty trends are contributing to the market’s expansion.
Europe is another significant region, with an expected revenue of 642.41 M USD in 2024. The region has a well-established market for personal care devices, and the demand for at-home laser hair removal devices is supported by a strong consumer base that values convenience and efficacy in beauty routines. The region’s revenue growth is also supported by the presence of key market players and a mature market for aesthetic devices.
Latin America and the Middle East & Africa, though smaller in comparison, are emerging as potential markets. Latin America is expected to generate a revenue of 55.25 M USD, while the Middle East & Africa is projected at 46.73 M USD. These regions are witnessing growth due to increasing health consciousness and the entry of global brands into these markets, making at-home laser hair removal devices more accessible.
Figure Global At-Home Laser Hair Removal Market Share by Region in 2024
7. Global At-Home Laser Hair Removal Market Analysis by Top Players
7.1 TRIA Beauty, Inc.
Introduction and Business Overview: TRIA Beauty, Inc., established in 2003 and headquartered in the USA, is a pioneer in developing laser- and light-based skincare products for home use. The company offers products for hair removal, acne treatment, and skin rejuvenation, transforming professional laser technology into handheld devices for consumer use.
Products: TRIA Beauty, Inc. is known for its Hair Removal Laser 4X, which is FDA-cleared and uses the same in-office laser technology used by dermatologists.
Sales Revenue in 2022: With a revenue of 328.99 M USD in 2022.
7.2 Philips
Introduction and Business Overview: Philips, founded in 1891 and headquartered in the Netherlands, is a leading health technology company focused on improving people’s health and well-being. It offers integrated solutions across diagnostic imaging, patient monitoring, and home care.
Products: Philips Lumea Prestige is one of its flagship products, designed for at-home hair removal with up to 92% hair reduction in just three treatments.
Sales Revenue in 2022: Philips recorded a revenue of 300.76 M USD in 2022.
7.3 Ulike
Introduction and Business Overview: Ulike, established in 2015 and headquartered in Korea, focuses on home beauty equipment. It provides comfortable, safe, and effective hair removal products, with its latest innovation being the Sapphire Ice-Cooling technology.
Products: Ulike offers the Sapphire AIR White IPL Hair Removal Handset, which features five intensity levels and patented sapphire ice-cooling technology.
Sales Revenue in 2022: Ulike achieved a revenue of 246.80 M USD in 2022.
7.4 Silk’n
Introduction and Business Overview: Silk’n, founded in 2006 and headquartered in Israel, is a global leader in at-home aesthetic devices. It produces a line of over-the-counter beauty devices developed by scientists for plastic surgeons and dermatologists.
Products: Silk’n Infinity is a standout product, featuring eHPL™ technology for permanent hair removal without stubble or irritation.
Sales Revenue in 2022: Silk’n generated a revenue of 92.20 M USD in 2022.