1 Global Soft Pretzel Market Outlook
The global Soft Pretzel market is projected to exhibit substantial growth in the coming years, with a CAGR of 6.71% from 2024 to 2033, reaching a total market size of $782.80 million USD in 2024. Soft pretzels, also known as German alkaline bread or kink, are a type of baked dough product, typically shaped like a rope knot. They are made from wheat flour, water, soybean oil, salt, yeast, and malted barley. The traditional salt pretzel shape takes a unique symmetrical form, with the ends of a long strip of dough wrapped around each other and then twisted back to itself in a special way. In modern society, salt-flavored pretzels come in a variety of different shapes and are often seasoned with salt, cheese, sugar, chocolate, cinnamon, sugar glaze, or nuts.
Figure Global Soft Pretzel Market Size and Growth Rate (2024-2033)
2 Soft Pretzel Market Growth Drivers and Constraints
The growth of the soft pretzel market is driven by several factors. Firstly, the increasing demand for convenient and tasty snacks has led to a rise in the consumption of soft pretzels. Their unique texture and flavor make them a popular choice for consumers looking for a quick and satisfying snack. Secondly, the development of e-commerce has made it easier for consumers to purchase soft pretzels online, expanding the market reach and accessibility. Additionally, the innovation in product flavors and types, such as the introduction of sweet and savory varieties, has attracted a wider consumer base.
However, the market also faces some challenges. The intense competition from big companies can make it difficult for new entrants to gain a foothold. The impact of COVID-19 on offline sales has also affected the market, as many consumers have reduced their spending on non-essential items. Furthermore, the energy crisis in Europe has driven up prices, which may affect the affordability of soft pretzels for some consumers.
In conclusion, the global soft pretzel market is poised for growth, driven by increasing consumer demand and technological advancements. While challenges such as competition and economic factors exist, the market is expected to continue expanding through innovation and strategic corporate activities. As the industry evolves, it is crucial for companies to focus on product development, market expansion, and customer satisfaction to maintain a competitive edge and capitalize on the growing opportunities
3 Soft Pretzel Market Innovations and M&A Activities
The soft pretzel market has seen significant technological innovations and corporate activities. Companies are continuously investing in research and development to improve the quality and variety of their products. For example, some manufacturers are focusing on developing healthier and more functional ingredients to meet the growing health consciousness of consumers. The use of advanced baking technologies has also improved the texture and shelf life of soft pretzels.
Corporate mergers and acquisitions have played a crucial role in shaping the market landscape. For instance, Fresh Dining Concepts acquired 73 Auntie Anne’s locations, which will help the brand expand its presence in New York City and beyond. J&J Snack Foods acquired Dippin’ Dots, a leading producer of flash-frozen beaded ice cream treats, which will enhance their product portfolio and market reach. Valora completed the acquisition of Back-Factory, strengthening its position in the German market. These strategic moves not only consolidate the market position of the acquiring companies but also drive innovation and efficiency across the industry.
4 Global Soft Pretzel Market Analysis by Type
In 2024, the global soft pretzel market is forecasted to see a total sales volume of 706,069.9 tons. Among the different types, Twist is expected to lead with sales of 283,487.0 tons, accounting for 40.15% of the total market share. Roll is projected to have sales of 157,947.8 tons, representing 22.37% of the market. Bun is anticipated to sell 74,066.7 tons, making up 10.49% of the market share. Stick is forecasted to have sales of 119,678.8 tons, which is 16.95% of the total. Lastly, Others are expected to contribute 70,889.4 tons, or 10.04% of the market. This distribution reflects the continued popularity of Twist and the significant presence of other types in the soft pretzel market.
Table Global Soft Pretzel Sales and Share by Type in 2024
Type | Sales in 2024 (Tons) | Sales Share in 2024 (%) |
|---|---|---|
Twist | 283487.0 | 40.15% |
Roll | 157947.8 | 22.37% |
Bun | 74066.7 | 10.49% |
Stick | 119678.8 | 16.95% |
Others | 70889.4 | 10.04% |
5 Global Soft Pretzel Market Analysis by Application
In 2024, the global soft pretzel market is forecasted to have a total sales volume of 706,069.9 tons. In terms of storage conditions, the Ambient category is expected to dominate with sales of 563,794.3 tons, accounting for 79.85% of the total market share. The Frozen category is projected to have sales of 142,275.6 tons, representing 20.15% of the market. This indicates a significant preference for ambient storage conditions in the soft pretzel market, with frozen options still holding a notable share.
Table Global Soft Pretzel Sales and Share by Application in 2024
Application | Sales in 2024 (M USD) | Sales Share in 2024 (%) |
|---|---|---|
Frozen | 142275.6 | 20.15% |
Ambient | 563794.3 | 79.85% |
6 Global Soft Pretzel Market Analysis by Region
In 2024, the global soft pretzel market is forecasted to have sales of 706,069.9 tons. Regionally, North America is expected to have sales of 156,213.6 tons, accounting for 22.12% of the global market share. Europe is projected to lead with 399,995.9 tons in sales, holding a significant 56.65% of the market share. The Asia-Pacific region is anticipated to see sales of 73,597.1 tons, making up 10.42% of the global market. South America’s sales are forecasted at 36,929.1 tons, representing 5.23% of the market share. Lastly, the Middle East & Africa region is expected to have sales of 39,334.1 tons, contributing to 5.57% of the global market share.
Figure Global Soft Pretzel Sales Share by Region in 2024
7 Top 3 Companies of Global Soft Pretzel Market
7.1 Auntie Anne’s
Company Introduction and Business Overview:
Auntie Anne’s is a leading brand in the soft pretzel market, known for its fresh and delicious pretzels. Founded in 1988, the company has expanded its operations globally, with a strong presence in North America, Europe, and the Asia-Pacific region. Auntie Anne’s offers a variety of products, including pretzel dogs, gourmet bread sticks, pizza knots, kits, mixes, twists, and baked pretzels. The company’s focus on quality and innovation has helped it maintain a significant market share.
Products Offered:
Pretzel Dogs: A popular choice among consumers, these are fully baked and ready to serve.
Gourmet Bread Sticks: Known for their rich flavor and texture.
Pizza Knots: A unique twist on the traditional pretzel, perfect for pizza lovers.
Kits and Mixes: Convenient options for home bakers.
Twists and Baked Pretzels: Classic favorites that are always in demand.
Sales Revenue in the Latest Year:
Auntie Anne’s reported a revenue of $523.98 million, with a gross margin of 41.36%. The company’s sales volume was 81,806.1 tons, reflecting a steady growth trend.
7.2 Valora Group
Company Introduction and Business Overview:
Valora Group is a major player in the retail and food service industry, with operations primarily in Europe and America. The company was founded in 1905 and has a diverse portfolio of retail and food service formats, including k kiosk, avec, Press & Books, cigo, ServiceStore DB, U-Store, BackWerk, Ditsch, Brezelkönig, Caffè Spettacolo, Frittenwerk, and SuperGuud. Valora Group also includes own brands such as ok– and bob Finance, as well as in-house pretzel production.
Products Offered:
Soft Pretzel Sticks: Fully baked, available in 12 – 6 packs with a 10 oz. salt packet.
Twists and Baked Pretzels: Traditional and innovative flavors to cater to different tastes.
Sales Revenue in the Latest Year:
Valora Group reported a revenue of $501.80 million, with a gross margin of 40.78%. The company’s sales volume was 77,646.7 tons, showing a consistent growth pattern.
7.3 J&J Snack Foods
Company Introduction and Business Overview:
J&J Snack Foods is a leading manufacturer, marketer, and distributor of branded niche snack foods and frozen beverages for the food service and retail supermarket industries. Founded in 1971, the company is known for its innovative products and extensive distribution network. J&J Snack Foods offers a wide range of snack foods, including soft pretzels, frozen beverages, frozen juice treats, stuffed sandwiches, burritos, churros, fruit pies, funnel cakes, cookies, and bakery goods. The company’s products are primarily distributed in North America, making it a dominant force in the region.
Products Offered:
Traditional Soft Pretzels: The #1 selling soft pretzel brand, available in various sizes and flavors.
Frozen Beverages: A popular choice for food service and retail markets.
Frozen Juice Treats and Desserts: Innovative products that cater to the growing demand for healthy snacks.
Stuffed Sandwiches and Burritos: Convenient and flavorful options for on-the-go consumers.
Churros, Fruit Pies, and Funnel Cakes: Sweet treats that complement the savory pretzels.
Sales Revenue in the Latest Year:
J&J Snack Foods reported a revenue of $245.52 million, with a gross margin of 41.47%. The company’s sales volume was 38,457.6 tons, showing a consistent growth pattern.