Manuka Honey Market Size, Growth Trends & Insights Analysis Report by Type (UMF 5+, UMF 10+, UMF 15+ and UMF 20+), by Application (Food Consumption, Medical and Health Care, and Beauty and Skin care), by Region, and Competitive Landscape Forecasts, 2024 – 2032

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Updated on 12/24/2024

1 Global Manuka Honey Market Size (Revenue) and CAGR (2024-2032)

The global Manuka honey market is anticipated to reach a value of USD 430.17 million in 2024, showcasing a Compound Annual Growth Rate (CAGR) of 8.35% from 2024 to 2032. Manuka Honey, derived from the nectar of the Manuka bush primarily found in New Zealand and Australia, is renowned for its unique properties and therapeutic benefits. This natural sweetener is not only consumed as food but also widely used in the medical and healthcare, beauty and skin care industries. The market’s growth is attributed to the increasing awareness of Manuka Honey’s antibacterial, anti-inflammatory, and antioxidant properties, which are driving its demand in various applications.

Technological advancements in beekeeping and honey production are transforming the Manuka Honey industry. Innovations like smart hives equipped with machine learning algorithms are improving bee health and yield. Corporate mergers and acquisitions have also played a significant role, with key players like Comvita expanding their market presence by acquiring HoneyWorld Singapore. These strategic moves are strengthening the positions of leading companies and shaping the competitive landscape of the Manuka Honey market.

Figure Global Manuka Honey Market Size (M USD) Outlook (2024-2032)

2 Manuka Honey Industry Drivers, Opportunities and Market Challenges

Table Key Market Drivers and Opportunities of Manuka Honey

Item	Descriptions
Incorporation in Natural Personal Care Products	Manuka honey is known for containing low fat and is widely used in the food industry. Manuka honey has an impressively rich nutrient profile and antibacterial quality which is helpful in cytokine production. This property helps in boosting the immunity of the body. The anti-inflammatory and anti-oxidant properties of Manuka honey qualify it for the topical application for the treatment of eczema and acne as well. Moreover, the Natural Medicines Comprehensive Database lists honey as being possibly effective for the treatment of wounds and burns. These factors have attributed towards the wide application of Manuka honey for medicinal purpose thus, driving its demand. Apart from its usage in food and medicine industry Manuka honey is also being widely used in the cosmetics industry. With the growing economies and the considerable rise in the disposable income, there has been a significant increase in the demand for beauty products. Rising demand for the natural and herbal ingredients has created a potential opportunity for the Manuka honey market. The shift in the consumption pattern of people accompanied by the growing demand for natural food and beauty products is a driving factor for the Manuka honey market.
High nutritious qualities	The strong flavor and sweetness of Manuka honey make it a potential sweetener and table sugar replacer. The common practice of usage of unconventional sweeteners is increasing the popularity of Manuka honey globally. It is an extraordinary wellspring of supplements, for example, fructose, glucose, minerals, nutrients, dust, and proteins, and fills in as characteristic cell reinforcement rich in phenolic acids and flavonoids. Manuka honey is known to contain low fat, which is why it is gaining popularity among health-conscious consumers. Manuka honey is stacked with high nutritious qualities and known for its restorative properties. Consumers are becoming aware of the benefits of Manuka honey owing to its high nutritional content. Consumers across the globe are becoming health conscious and opt for natural and high nutritional products. This has contributed to the increased preference for honey instead of table sugar.

Table Market Challenges of Manuka Honey

Item	Descriptions
Fake Manuka honey limits the market growth	Because of Manuka’s excellent characteristics, its market value and consumer demand continue to increase. However, the high selling price and growing demand for Manuka honey have triggered its food fraud. Manuka honey products are often intentionally adulterated by unscrupulous producers with cheap sweeteners or low-quality honey substitutes to pass off as authentic honey while mislabeling specific floral or geographical origins is also a means of honey fraud. In addition, some manufacturers add some synthetic chemicals to honey to pass it off as Manuka honey. In February 2016, New Zealand’s Ministry of Primary Industries and New Zealand’s Evergreen Life Limited issued information stating that they were recalling some of the Manuka honey they produced, pointing out that the honey was suspected of artificially adding dihydroxyacetone (DHA) and Methylglyoxal (MGO). Counterfeiting and certification issues can impact consumer trust in Manuka honey products and lead to lost sales from legitimate producers.
Threat of substitutes	Potential substitutes could pose a threat to the Manuka honey industry. The Chinese research team collected 36 major unifloral honey varieties in China, and after preliminary screening, conducted in-depth and systematic research on 9 of them. The antibacterial ring test shows that the diameter of the inhibitory zone of fennel honey, patchouli honey and pomegranate honey is significantly larger than that of Manuka honey by 20+. These three honeys also have strong antioxidant capabilities. Researchers from Dublin City University and Trinity College Dublin have concluded that Irish honey, like Manuka honey, contains several powerful antioxidants that help prevent damage to the body’s cells. With the deepening of relevant research and the improvement of related breeding technologies, more excellent honey products may appear in the future, which may have an impact on the Manuka honey market.

In 2024, the Manuka honey market is segmented into UMF 5+, UMF 10+, UMF 15+, UMF 20+, etc. UMF 10+ occupies the largest market, with a market share of 32.21% in 2024. It is followed by UMF 15+ and UMF 5+, with market shares of 31.39% and 19.95% in 2024, respectively. However, UMF 20+ shows the fastest growth rate due to its strong antibacterial properties, making it ideal for medicinal use. The market size of each product type reflects the different preferences and applications of different regions and consumer groups.

	2024
UMF 5+	19.95%
UMF 10+	32.21%
UMF 15+	31.39%
UMF 20+	13.03%
Others	3.43%
Total	100.00%

The Manuka Honey market is applied across various sectors, including food consumption, medical and health care, and beauty and skin care. Food consumption accounts for the largest market share, while the beauty and skin care sector exhibits the fastest growth rate due to Manuka Honey’s benefits in skin hydration and rejuvenation. The market size for each application underscores the diverse utility of Manuka Honey and its growing popularity in personal care and health products.

As people’s living standards improve and their health awareness increases, the demand for Manuka honey and foods containing it continues to increase. This trend is driven by a variety of factors. Manuka honey is valued for its unique health benefits, including promoting digestion, supporting skin health, improving sleep and strengthening the immune system. In addition, consumers are increasingly inclined to choose natural and organic products. As a natural sweetener, Manuka honey fully complies with this consumer trend, and its market demand continues to increase.

Manuka honey has high medical value and can be used as a raw material to be added to pharmaceutical products. In addition, because Manuka honey is beneficial to skin health and wound healing, it is also helpful in maintaining healthy skin and can be used in personal care products. As people’s awareness of health increases and their demand for natural personal care products increases, the application of Manuka honey in the fields of medical and health care and beauty and skin care will continue to increase in the future.

	2024
Food Consumption	57.62%
Medical and Health Care	30.25%
Beauty and Skin care	12.13%
Total	100.00%

The performance of the global Manuka honey market in 2024 varies in different regions. Asia Pacific region dominates the Manuka honey market, followed by North America and Europe. Asia Pacific, with its large population and growing health consciousness, contributes significantly to the market revenue. However, the Middle East and Africa are projected to be the fastest-growing regions, attributed to increasing health awareness and disposable incomes in countries like the United Arab Emirates and South Africa.

Asia Pacific occupies an important position in the global Manuka honey market, with a market share of 55.21% in 2024. The Asia Pacific region, especially Australia and New Zealand, is the main producer of Manuka honey, which provides strong support for the supply chain in the region. As one of the most populous regions in the world, Asia Pacific provides a vast market for the Manuka honey industry. With the increasing health awareness and disposable income in the region, consumers’ demand for natural and organic products is growing, and Manuka honey is favored for its unique health benefits.

Europe already has a market share of 28.32% in 2024. Europe is the second largest market for Manuka honey, a position that is supported by the region’s continued focus on health and natural products. European consumers’ pursuit of high-quality food and health benefits has driven the growth of Manuka honey demand. The European market also benefits from a strong health and wellness trend and an increase in preference for organic and natural products, which together contribute to the growth of the Manuka honey market.

Global Manuka Honey Market Share by Region in 2024

6 Global Manuka Honey Major Players in 2024

The top five companies in the Manuka Honey market include Comvita, Manuka Health, and Capilano. These companies are characterized by their strong market presence, diverse product offerings, and significant sales revenues. Comvita, for instance, leads with its extensive product line and global distribution network, while Manuka Health is recognized for its high-grade Manuka Honey products. Each company’s contribution to the market is significant, shaping the industry’s trajectory and influencing consumer preferences.

Comvita Ltd (Comvita) is a provider of natural health products and health supplements. The company’s product portfolio includes bee pollen, apple cider vinegar, antioxidants, avocado oil, bee wax, colostrum, propolis, calendula oil, herbal extracts, honey, Manuka honey, olive leaf complex, nutritional oil, royal jelly, skincare, winter wellness, and wound care products. It sells products through health stores and retail chains. Comvita markets products under Comvita, Medihoney, Manuka Pure and UMF brand names.

Manuka Health New Zealand Limited manufactures and retails health and natural products. The Company offers natural honey products such as skin care, immune guard, vision, and toothpaste.

Capilano Honey Limited operates as a honey manufacturer. The Company provides various type of packed honey and bee keeping services. Proudly Australian owned and grown, Capilano can produce more than 45,000 tonnes of honey each year, supplying honey to more than 30 countries across the globe. All of this is possible due to Capilano’s dedicated and hardworking honey supply network consisting of more than 600 Australian beekeeping families from all parts of Australia.